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The huge stats behind Supercell’s explosive success

Ilkka Paananen shares some impressive figures
The huge stats behind Supercell’s explosive success

Supercell's success is nothing new to anyone in the games industry.

Yet during his talk at Wired Live in London, company CEO Ilkka Paananen shared some impressive stats about just how successful it has been in the seven years since it was founded.

Not including the soft-launched Brawl Stars, Supercell has just four games on the market: Clash of Clans, Boom Beach, Hay Day and Clash Royale.

Each game has made many hundreds of millions of dollars, some even well over $1 billion.

Top grossers

Paananen showed off stats that show the number of days each of these titles has been in the top grossing rankings.

Clash of Clans has been by far the biggest hit so far, with 1,813 days in the top grossing rankings.

Hay Day meanwhile has spent 884 days in the top grossing charts, Boom Beach 616 and Clash Royale 558.

Overall, Supercell’s portfolio of games are played by more than 100 million people every day. Paananen said however that what he felt was even more impressive than that, is on average active users log in to its titles around eight times a day.

Playing together

Each of Supercell’s games are based largely around the concept of clans, with groups of people working together to help their team members and rise up the leaderboards.

Last month Supercell’s titles had more than 20 million active clans, with each clan made up of around 10 people on average.

Competitive play

eSports is becoming a big thing for Supercell too, with Clash Royale making big strides in the space.

The developer is currently running the Clash Royale Crown Championship competition, which had more than 27 million players take part during the qualifiers.

The final of the contest is set to take place in London on December 3rd.

Expanding from games

It’s not just the games though. Supercell has been expanding its output in recent times through animations and more recently merchandise.

Paananen said its titles have become a lot more than games to its players, who are seeking out new forms of entertainment based on its IP.

Writers from the mega hit TV show The Simpsons got in touch with Supercell to create an animated series of shorts based around the Clash of Clans universe. The result of this was the Clash-A-Rama series.

To date, videos from the first season of Clash-A-Rama have been viewed more than 350 million times.

Paananen said this showed just how much players want to consume content in different forms.

While this is a high figure, Paananen said the most viewed content are the videos not created or funded by Supercell itself, but its community.

To date user-created videos have been viewed more than 25 billion times.

Big earnings, small headcount

All this success led to revenues of $2.3 billion in 2016. Earnings before tax (EBITDA) came in at an impressive $1 billion for the year.

Paananen said the most interesting figure he would show off however is 218 - the number of employees Supercell had at the end of the last financial year. These people come from around 32 different countries.

This number of staff was able to generate the company’s huge revenue and its $10 billion valuation.

Supercell currently employs around 240 staff, and has made a number of investments and acquisitions in recent times, including with studios like Space Ape, Frogmind and Shipyard Games.