Unity launches Ad Quality as a free standalone SDK for all publishers

• Unity survey showed 44% of players would quit and 47% would uninstall a game due to poor ad experiences.
• Upcoming features include AI-powered content tagging, custom insights, and a universal creative ID.
• “We’re putting control back in developers’ hands,” said Unity’s Felix Thé.

Unity has launched its standalone Ad Quality tool as a free SDK available to all publishers regardless of mediation platform. 

The firm said the move is part of its efforts to support developers by ensuring player safety while safeguarding both brand integrity and revenue.

Survey data from Unity showed that poor ad experiences drive players away, with 44% likely to stop playing and 47% likely to uninstall a game because of bad ads. 

The company said its Ad Quality tool addresses this by giving developers transparency and control to help safeguard player experience while “boosting" both creative and commercial outcomes.

Developer support 

Unity plans to launch upcoming features, including AI-powered tagging of problematic content, custom insights reporting, and a universal creative ID for cross-network tracking.

“We’re putting control back in developers’ hands,” said SVP of product and technology for Grow at Unity Felix Thé. “Creating great content and acquiring players takes real effort, and developers should be able to retain that hard-earned value. 

“With Ad Quality now free and available across any mediation provider, we’re helping studios protect their games, build trust, and ensure players can enjoy the magic of gaming without worrying about ad safety or appropriateness.”

Earlier this month, Unity shared new details about its AI-powered ads platform Vector, which helped deliver a 15% quarter-on-quarter ad revenue boost in Q2 compared to Q1, though ad sales still slipped 4% year-over-year. 

CEO Matt Bromberg said it’s “still early days” but expects Vector to strengthen as its AI improves.