Unity launches Audience Hub to help marketers bring privacy-first targeting to games

Unity has launched Audience Hub, combining privacy-first insights from its ad ecosystem with third-party data for brand marketers.
The game engine company said Unity Audience Hub optimises audience targeting by combining data intelligence while maintaining privacy.
The tool is powered by Optable and launches with Experian as a data partner, allowing marketers to build custom audiences and activate them across Unity's mobile apps, games, and external platforms, including connected TV, via a partnership with Roku.
Reaching new audiences
The Unity Audience Hub is currently available to marketers in the US and Canada, with plans for global expansion in the near future.
"With the Unity Audience Hub we're significantly expanding our offering for programmatic advertisers, giving them a powerful, privacy-first way to understand and reach their audiences like never before," said Unity chief operations officer Alex Blum.
"By combining curated audience insights with enriched targeting, omnichannel reach, and partnerships with industry leaders like Roku and Experian, we're making it easier for brands to maximise performance and drive measurable results across mobile, web, and CTV.”