Guest Post
How to build a winning ad strategy through creative testing
LifeStreet CEO Levi Matkins on how to create the best ads possible
Hot Five
Hot Five: September 5th. The biggest stories from the last seven days, in a bite-sized digest
The HOTTEST stories on PocketGamer.biz in the last week
A League Of Its Own
Andrei Van Roon appointed head of League Studios
A new role as League of Legends: Wild Rift hits a milestone $750 million in revenue
Green Gaming
Report: US Gamers are more concerned with the environment than the general population
A study by Yale and Unity has delved into gamers' opinions on global warming
New Studio
Virtuos opens new studio in the San Francisco Bay area
Calypte, headed up by Kirsten Kennedy, is the company’s first full-service studio in North America
Game-changing Technologies
Kelly Vero, Creative Badass at NFT Consult, on the metaverse as the biggest game-changer since F2P
Learn from Pocket Gamer Connects Helsinki’s brightest minds as we hear from our speakers ahead of the September conference
Gotta Catch Em All
Pokémon GO Fest 2022 drives more players outdoors - and in game
Increased spend shows the ongoing value of events - both in-game and live in keeping an active and engaged audience
A Sea Of Trouble
SEA shuts projects and lays off staff in Garena unit
This comes in the wake of a $1 billion quarterly loss
The Rise Of Esports
Niko Partners and Gamescom Asia publish analysis of the Southeast Asian market
Esports are a particular draw in one of the world's fastest-growing gaming markets
Track Rundown
Get all the top strategies on helping your new game stand out amongst the crowd at Pocket Gamer Connects Helsinki!
Don’t miss joining us in Helsinki this September 27 to 28 for our grand return to the spiritual home of mobile gaming! You can currently save up to £150 when you book your ticket today.
Lose Some. Win Some
Netflix hires two top ad executives from social media platform Snap
Ex-Snap execs land top roles following layoff of 1300 Snap employees
Profile
Adam Smart of AppsFlyer chats to us ahead of his talk at PG Connects
"The games industry exists to generate revenue but that shouldn't be the only focus"
Profile
Chief Supply Officer of Adverty, Thorbjorn Warin discusses the best ways to monetize in-game advertising
“With platform owners likely to become more restrictive on intrusive ad formats, making ads as unobtrusive as possible will grow in importance.”
A New Competitor?
IO Interactive signals interest in the mobile market
Excerpts of the annual report state that the company is eyeing a spot in the mobile market
Last Minute Savings
Grab your ticket to Pocket Gamer Connects Jordan NOW and save up to £300 before prices rise at midnight tonight!
Take advantage of our Super Early Bird sale for our Jordan conference this November, as the leading games industry returns in 2022
Trouble For Microsoft?
UK competition regulator calls for review of Microsoft’s acquisition of Activision Blizzard
The regulator claims the deal could “harm rivals”
It's Super Effective!
The Pokémon Company sues six Chinese companies
The lawsuit is being filed due to copyright infringement
A Rumble On The Blockchain
Laguna Games expands Crypto Unicorns multiverse with four new mobile titles
The company aims to shake up the blockchain gaming market
Funding The Future
Sprocket Games raises $5 million in funding round
The investment will support development of the company’s debut title
Investment Success
WePlay Ventures and Lima Ventures sell UDO Games shares to Taleworlds
The sale comes just a year after the initial investment
Aso Insights
Help your game stand out at on the App Stores with the ASO Insights track at Pocket Gamer Connects Helsinki
There’s an art to getting your game ready for the app stores. Learn from the top experts on how to put your game in the spotlight!
Mena Marvels
Pocket Gamer Connects Jordan is THE conference to attend this November!
Jordan is an unmissable destination – here’s your pocket guide to Pocket Gamer Connects Jordan this November 12 to 13 and how you can make the most of it!
Learning From Mistakes
Ubisoft Redlynx senior game designer Isaque Sanches on the important of seeing failure as a learning opportunity
Learn from Pocket Gamer Connects Helsinki’s brightest minds as we hear from our speakers ahead of the September conference
Casual Data
Steady growth forecast for the casual gaming sector
The puzzle genre saw an exceptionally high rewarded ad completion rate
Financial Audits
NetEase and Alibaba among first in line for US audit inspection
NetEase and Alibaba among first in line for US audit inspection
Will The Partnership Be A Touchdown?
National Football League and Enthusiast Gaming partner to launch NFL Tuesday Night Gaming
The new program will see NFL players compete with gaming content creators
Big News For The Blockchain
Machine Zone alumnus founds blockchain gaming company Limit Break
The company is giving NFTs to fans for free to help newcomers overcome the entry barrier
Tabletop To Mobile?
Dire Wolf Digital acquires Fandom tabletop business Cortex for an undisclosed amount
This acquisition means Dire Wolf Digital will manage the ENNIE award-winning Tales of Xadia: The Dragon Prince Roleplaying Game
Midcore Gaming
Pixion Games looking to create Lunchtime Esports category for midcore competitive players
The London-base game developer's first title Fableborne will host an in-game tournament called Pixion League
Brace Yourself
Developer Brace Yourself Games branches into publishing
Brace Yourself Publishing will focus on a smaller client base
Track Rundown
Learn about the hottest emerging gaming markets in the world at Pocket Gamer Connects Helsinki!
Don’t miss joining us in Helsinki this September 27 to 28 for our grand return to the spiritual home of mobile gaming! You can currently save up to £150 when you book your ticket today.
Quantic Dreaming
NetEase acquires French studio Quantic Dream
The developer and publisher will be NetEase’s first studio in Europe
Goodbye Facebook Gaming
Meta closing Facebook Gaming app before end of year
The app’s servers are shutting down on October 28
The Future Of Ads
Netflix could start its advertising-supported tier from $7 to $9 a month
Depending on their current plan, this possible new offer could save users who are willing to watch advertisements a significant amount
Schedule Reveal
Learn insider tips to skyrocket your business at Pocket Gamer Connects Helsinki! The full conference schedule is now LIVE!
Don’t miss seeing the all-star schedule for our leading games industry conference featuring top companies such as King, Rovio, Fingersoft and more.
Ua Update
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
Regional Ranking Rundown
2022 Q2 analysis highlights the sticking power of mobile giants
Among the hypercasual hits, some of the world's most enduring games are finding a global audience on mobile - find out what data.ai's latest regional rankings reveal
Sharing The Same Vision
Video game platform Roblox has acquired virtual gamified social events company TriplePlay
"From the beginning, Roblox was an inspiration,"
New Release
Robin Games' newly launched PLAYHOUSE features branded content central to design
PLAYHOUSE lets users create spaces with real-life decor items
Game Steaming
Steam mobile app receives major update with new beta
The new app is currently in beta
Download Milestone
Rollic celebrates a milestone as it achieves 2 billion downloads across its portfolio
The Zynga subsidiary is trying to redefine the hypercasual genre
Acquisition Finalised
Embracer finalises acquisition of Square Enix assets
The deal sees Embraces takes control of franchises such as Tomb Raider and Legacy of Kain
Track Rundown
Learn all about how digital assets empower players and the future of NFTs in gaming at Pocket Gamer Connects Helsinki!
Don’t miss joining us in Helsinki this September 27 to 28 for our grand return to the spiritual home of mobile gaming! You can currently save up to £150 when you book your ticket today.
Mobile Acquisition
PlayStation Mobile makes its first acquisition
The company is bringing Savage Game Studios into the fold
European Gaming Market
52 per cent of Europeans play games reveals recent report
45 per cent of gaming revenue in 2021 came from apps
Battle Of The Brands
Unity and ironSource’s merger moves ahead
The companies have moved closer to finalising the deal – and leaving AppLovin out in the cold
Hot Five
Hot Five: August 29th. The biggest stories from the last seven days, in a bite-sized digest
The HOTTEST stories on PocketGamer.biz in the last week
Open Beta
Google Play Games for PC enters open beta in five countries
The open beta catalogue is now available in Thailand and Australia and will come with over 50 titles, which can be played on Windows PCs via a standalone application built by Google
Guest Post
A complete guide to collaborating with a hypercasual publisher
Daria Udodova on how to find the perfect partner, pitch a game, and reach top charts together
Data.ai Report
Data.ai breaks down the Australian mobile market
Engagement for entertainment apps is climbing steadily while fresh installs decline