South Korea's SK Telecom has signed a deal with The Pokemon Company to jointly promote Niantic-developed Pokemon GO.
The agreement sees SK Telecoms stores in-game being used as PokeStops and Gyms. The mobile operator has an estimated 4,000 stores throughout the country.
In return, players on SK Telecom will not incur any charges when playing Pokemon GO using mobile data. The deal will run from now until the end of June 2017.
Benefitting all trainers
"We're happy to be working with a telecom provider who is so connected with games and understand the needs of local players."
Pokemon GO first launched in South Korea on January 25th 2017, six months after it was first released in the US. Within five days it had already received 4.2 million daily active users.