American Cancer Society partners with Besitos to fight cancer through mobile games

The American Cancer Society (ACS) has partnered with games-based rewards company Besitos to support the fight against cancer through mobile games.

Besitos’ KashKick app allows gamers to earn money by playing games, completing surveys and more. Through the initiative, the value of players’ mobile game rewards will be matched in donations to the ACS.

This means that the more rewards players earn towards in-game experiences, the more ACS will raise.

Rewarding fight

The ACS noted the value of mobile games’ "surging popularity" in creating this opportunity to fundraise, with the Besitos partnership bridging "the joy of gaming with the generosity of giving".

"We are excited to partner with Besitos to engage a new audience in a new way and bring even greater hope to cancer patients and their families," said American Cancer Society Florida VP Wendy Johnson.

"This partnership empowers gamers to turn their passion for mobile gaming into a force for good; helping to end cancer as we know it."

Besitos co-founder and chairman Vishal Mahtani commented: "We’re honoured to work with the American Cancer Society to offer gamers a chance to give back while doing what they love.

"This initiative underscores Besitos’ commitment to leverage technology to enhance the financial well-being of our members while causing permanent, positive change in our community."