AppLifters launches at Gamescom: All-in-one mobile growth ecosystem promises to boost game profitability by up to 50%
- AI-powered automation optimises bids across Meta, Google, TikTok and other networks.
- Improved ROI by more than 30% while cutting manual campaign costs nearly in half.
- Delivers profitability increases of up to 50% and scale improvements of 30%.
- Hunt Royale: $7.3m in revenue and $3.5m in profit in six months.
In today’s mobile gaming market, acquiring profitable players is harder than ever. User acquisition costs are rising, campaigns are becoming more complex, and the pressure to deliver a positive ROI is constant. Growth can no longer be driven by advertising alone; it requires a complete and connected ecosystem where every part of a game’s business works together.
This is the vision behind AppLifters, making its global debut this week at Gamescom. Backed by several million dollars in investment, AppLifters combines user acquisition, monetisation, SDK technology, creative production, and data intelligence in a single integrated growth platform. The result is a system designed not just to find players, but to keep them engaged and profitable over the long term.
“We have improved ROI by more than 30% while cutting manual campaign costs nearly in half,” said Gonçalo Martins, VP of marketing.
“When the right tools, real-time data, and proven expertise work together, growth becomes a predictable process rather than a gamble.”
Three core pillars driving growth
UA Intelligence - smarter campaigns, higher ROI
AI-powered automation optimises bids across Meta, Google, TikTok and other networks. Real-time ROI monitoring and predictive LTV modelling identify high profit opportunities before competitors react. This approach has delivered profitability increases of up to 50% and scale improvements of 30%.
“When the right tools, real-time data, and proven expertise work together, growth becomes a predictable process rather than a gamble.”Gonçalo Martins
Creative engine - playables that perform
An in-house creative team designs and tests high-impact interactive ads tailored to each game’s style and audience. Loot Heroes achieved a 57% increase in CTR and a 42% reduction in CPI, while Darts Club saw 37% higher D7 retention, 90% higher D120 retention, and 4.2 times growth.
Core SDK - faster, easier game integration
A unified SDK for Unity-based games supports cross-promotion, ads, analytics, in-app purchases, consent management, and more. Integration can be completed in as little as three days, with 90% of updates managed by AppLifters. Already in use by over 170 studios worldwide, it reduces errors, accelerates launches, and ensures consistent performance.
Proven results at scale
BoomBit, one of Europe’s largest mobile gaming companies and a key AppLifters client, has seen standout results:
- Hunt Royale: $7.3m in revenue and $3.5M in profit in six months, installs in more than 100 countries
- Darts Club: Retention and scale improvements as above
- Over $140m in UA spend managed with consistently high ROI
These results are the product of smarter execution, faster iteration, and data-led decision-making, not simply larger budgets.
An ecosystem built for sustainable success
Unlike single-purpose tools, AppLifters is a complete growth ecosystem. UA drives installs with precision targeting. The SDK ensures players remain engaged and monetised. Business Intelligence systems provide centralised insights that power the next campaign. The creative engine ensures ads feel like a natural part of the game experience.
“We can launch, test, and scale campaigns faster than ever and know exactly where the profit is coming from.”Kamil Kufel
Cross-promotion campaigns delivered through AppLifters generate 35% higher IAP consumption without reducing other revenue streams or affecting mediation.
“The difference is speed and clarity,” said Kamil Kufel, head of business intelligence. “We can launch, test, and scale campaigns faster than ever and know exactly where the profit is coming from.”
From first install to long term growth
Whether you are a small studio seeking your first profitable campaign or a global publisher managing dozens of titles, AppLifters adapts to your goals. It helps you:
- Acquire the right players.
- Monetise effectively.
- Retain players for the long-term.
Meet us at Gamescom 2025
Studios using AppLifters have achieved up to $3.5M profit in six months. Yours could be next.
Book a one-on-one demo with our team at the Gamescom and discover how we can help you increase profitability by up to 50%.
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