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As it announces 49 million monthly mobile players, rebrands as King

It don't need no .com .now
As it announces 49 million monthly mobile players, rebrands as King

Demonstrating the way the industry is moving, is no more.

Launched as a web-based casual gaming portal 10 years ago, it's since moved onto Facebook and mobile with massive success and so is rebranding as King.

And to demonstrate its royal status, the company has released some figures.

It hosts over 108 million players and 12 billion gameplays a month across its network of online, mobile and social games, and out of the 108 million monthly players, 49 million play on mobile.

How you've grown

That's pretty impressive given its first mobile game Bubble Witch Saga wasn't released until July 2012.

Although there's still plenty of room to grow. In comparison, Zynga has 72 million players per month.

And growth is what King remains focused on. It's just announced two new games, a pachinko-inspired Papa Pear Saga and farming game Farm Heroes Saga.

Both with be released on Facebook, with Papa Pear Saga also definitely coming to iOS and Android. King's mobile plans for Farm Heroes Saga are yet to be revealed.

The Saga continues

"We have had lots of fun over the last 10 years making great games and we are honoured to have acquired such a loyal fan-base. The exceptional growth of our mobile, Facebook, and cross-platform audience is a testament to the care and craft that goes into our games," said Riccardo Zacconi, King's co-founder and CEO.

"We're pleased to announce two new Saga games on Facebook with Papa Pear Saga and Farm Heroes Saga. These games build upon our Saga portfolio with new concepts that players are sure to enjoy."