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Animoca Brands nabs investment to create AI-based exercise app

Date Type Companies involved Size
May 10th, 2018 partnership Animoca Brands Not disclosed
Animoca Brands nabs investment to create AI-based exercise app

Mobile games developer Animoca Brands has partnered with North Point Kai Fong Welfare Advancement Association (NPKFA) to create a health app based on a popular Chinese exercise called Baduanjin for Android and iOS.

Animoca Brands’ subsidiary OliveX is set to lead the development of the mobile application and will leverage AI capabilities that were acquired from investments in Zeroth.AI and Fuel Powered.

The app aims to encourage a healthier lifestyle with guided exercises and has a particular focus on the elderly and infirm.

Mobile device cameras will be utilized to track the execution of the movements and posture with real-time feedback being provided along with analysis of the users’ performance.

The app will also come with community features in a bid to reduce elderly loneliness and encourage making new friends.

Backing the app

Baduanjin is a popular form of medical qigong exercise in China which is believed to aid quality of life, sleep quality, systolic and diastolic blood pressure, resting heart rate, grip strength, balance and trunk flexibility.

According to Small Caps, Animoca Brands and NPKFA obtained a $564,000 grant from the Hong Kong Government to create the app.

The Hong Kong Government’s Innovation and Technology Fund for Better Living was set up with a $64 million grant to fund technology projects that improve daily living by making it healthier, safer, more comfortable and convenient.

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Staff Writer

Iain is a freelance writer based in Scotland with a penchant for indies and all things Nintendo. Alongside PocketGamer.Biz, he has also appeared in Kotaku, Rock Paper Shotgun, PCGamesN and VG24/7.

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