Give the players what they want? It’s the first rule of successful games design and marketing, but it’s also the toughest to pin down.
On the supply side, the games market is fiercely competitive and constantly changing - a situation that is only going to get tougher in the year ahead. On the demand side, what users want - even demand - from gameplay is also a moving target.
Companies are feeling the squeeze. They have to produce standout games that allow them to rise above the noise and, at the same time, hit the mark with their target audience.
There’s no room for guesswork (unless you want to willingly waste time and resources). To pinpoint the games feature trends that matter you have to harness data during the complete decision-making processes.
Harnessing the right data
It’s all about equipping your company to develop games that are a match with your audience and aligned with the wider market dynamics. It’s also about accepting the hard truth that having a simple core game is not enough.
If you compare the state of the mobile games industry just a few years back to the top grossing list of 2017, it’s clear that you need to build a meta game with efficient monetisation and retention mechanics to move the needle.
At GameRefinery we have built our business on following key trends and calculating the impact on your games growth trajectory.
To this end GameRefinery is constantly analysing the top 200+ features across to the top grossing games and beyond to provide developers with feature level analysis that allows them to pinpoint and prioritise winning features.
A comprehensive analysis of market data and trends yields a list of three mobile game mega-trends you should have top of mind as you ideate and iterate your games for the New Year.
Making sure that these building blocks are part of your game will multiply its sustainable rank and revenue potential.
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