China Changes
Why you should be optimistic about mobile gaming in China
Game licence approvals offer new opportunities to Tencent, miHoYo and others
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss 2023 bounceback, pop star problems and… Eggy Party?
In-depth Analysis
Under the hood: Deconstructing one of the top idle arcade games
Azur Games publishing lead, Sergey Martinkevich takes a deep dive into hypercasual games starting with Supersonic Studios My Mini Mart
Analytics
Levelling up analytics: From simple metrics to complex research
Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics
Mobile Masterworks
Mobile Masterworks: Clash of Clans
Supercell’s flagship title brought mobile strategy into the third-dimension
Interview
Nexters’ head of marketing Anton Yakovlev on misleading advertising
We spoke to Yakovlev following a recent study the company carried out examining the world of advertising
Week That Was
Week in Views - What caught our eyes in the last seven days
Dragons, gamers and Kpop, oh my.
Equity In Gaming
Zynga India’s Divya Nair on gender equity in the mobile games space
Zynga recently held a tech meet-up for women in the gaming industry
Mena Investment
After securing Scopely for $4.9 billion, what could Saudi games giant Savvy splash its cash on next?
They may have made a sizeable acquisition this week but Savvy Games Group still has money to burn!
Feature
Hypercasual macro overview in 2023 for developers
Google’s Analytical Consultant, Daria Yakovleva dives into the hypercasual market to share some key points of interest
Prototyping Unpacked
justDice’s mobile game prototyping process unpacked!
Breaking down the rewarded games and apps studios' mobile game prototyping methodology
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss cloud gaming, block building and robo writing…
Feature
Game Analysis: Taking a deep dive into the world of Frozen City
AppQuantum's Oleg Lomakov explores Frozen City to reveal what makes this hit app tick
State Of Play
Case study: Boosting revenue in Solitaire Grand Harvest
Game mechanics go under the microscope… We go in deep with a case study that boosted its revenue despite key industry challenges
Spreading Sustainability
10 Weeks To Save The Games Industry – Week 10
Matchmade CEO Jiri Kupiainen and GamesForest.Club's Maria Wagner's journey draws to a close with interviews with developers in the Czech Republic
Feature
The hyper-casual landscape in 2023: Trends and insights for developers
Azur Games publishing lead, Sergey Martinkevich shares insights on the development and monetization of hyper-casual games
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss artificial intelligence, gambling and… fishing?
State Of Play
Xsolla's Chris Hewish on generative AI: “You have to ask: ‘is more actually better’?”
At Xsolla’s Live at GDC 2023 event the president of Xsolla spoke about cloud gaming, AI, web stores and more.
Spreading Sustainability
10 Weeks To Save The Games Industry – Week 9
Matchmade CEO Jiri Kupiainen and GamesForest.Club's Maria Wagner's journey nears its end as the pair finally reach Finland and Sweden
Podcast
Insights From PGC London 2023, Pt 1 | Podcast
Exclusive video: Check out insights from some of industry professionals that were at PGC London 2023 earlier this year
Building An Empire
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault
Is the developer’s next blockbuster being stymied by Apple’s App Tracking Transparency rules?
Expert Analysis
ironSource's Anna Popereko: Seven ways to increase revenue from merge games
The game design consultant explains how to capitalise on one of mobile gaming's hottest genre trends
Q&a
Maximilian Studios on the success of Frontlines: “You don't need a $3,000 rig or a $500 console, you can boot it up on your mobile device.”
Part one of our exploration of studios building for Roblox and their route to success
Mobile Masterworks
Mobile Masterworks: Jetpack Joyride
Taking a closer look at the game that marked the turning point from premium to freemium
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss loot boxes, mobile moves and giant slaying…
Q&a
Elena Grigoryan on the struggles and success of My.Games
The CSO of My.Games discusses the ongoing changes in the mobile industry and how their company weathered both the pandemic and their departure from Russia
Talks
Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop”
The Two & a Half-Gamers host discusses why ATT hasn’t killed mobile gaming
Roles
Living the dream: CSR2 fan lands job designing cars for Zynga
Guillaume Mille's passion for cars and games turned into an incredible job opportunity at developer NaturalMotion
Taxes
UK budget ups tax relief for British game companies
The new credit will offer a 34% rate relief, up from 25% in its previous incarnation
Trends 2023
Mobile games industry trends for 2023: Publishing predictions: Part two
MobileGroove's Peggy Anne Salz looks at intellectual property and brands, social media, streaming, and esports
Spreading Sustainability
10 Weeks To Save The Games Industry – Week 8
Matchmade CEO Jiri Kupiainen and GamesForest.Club's Maria Wagner's journey takes in Zürich and Munich and heads to the Baltics
Finance
Silicon Valley Bank - What happened and how does it affect mobile?
One of America’s biggest venture capital and startup banks failed over the weekend. Here’s what it could mean for mobile
Tech Trends Talks
Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023
Hear from the creators, leaders, movers and shakers from across the mobile games world about the tools, trends and tech at Pocket Gamer Connects, with the team from HyprMX
Roblox Reveals
Stefano Corazza: AI will enable new Roblox users to create much faster
Roblox Studios head Stefano Corazza discusses the future of AI on Roblox
Join The Webinar
Retargeting Masterclass: How to retain and retarget players
How can developers and publishers keep their users, reduce churn and increase retention?
find out more in this expert webinar from Adikteev and PocketGamer.biz
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss loot boxes, mobile moves and giant slaying…
Acquivision Blizzard
Microsoft, Activision, and Sony: The story so far
As the deal inches towards a conclusion Microsoft still face opposition in both the mobile and console spaces
Next-level Inclusivity
Scrapping stereotypes in the metaverse with Dubit's Regine Weiner and Steph Whitley
The face of gaming is changing and if the metaverse really is to take hold we need to work together to make it a great place for everyone
Women In Games
"What we used to think of as a gamer - a bored teenager with a console - is no longer correct" - Liat Barer of Odeeo
We get the real state of play and showcase a world of talent around the changing face of games for International Women's Day
Developer Insights
Why player-driven economies are a powerful tool for developers
Building an economy that keeps players engaged creates long-term fans that will keep coming back so that they can achieve more
Spreading Sustainability
10 Weeks To Save The Games Industry – Week 7
Matchmade CEO Jiri Kupiainen and GamesForest.Club's Maria Wagner's quest reaches Prague
Women In Games
"This is not only a viable career path, but one of the most welcoming industries in the world" - Jacki Vause of Dimoso
We get the real state of play and showcase a world of talent around International Women's Day
Q&a
Early Morning Studios' Daniel Lagergren talks new game Vendir: Plague of Lies
Behind the scenes on the inspiration and difficulties the team had in bringing the dungeon-crawler to mobile
Women In Games
"Women bring different leadership styles that benefit everyone, not only other women" - Agnė Vitkutė of G.Round
We get the real state of play and showcase a world of talent around International Women's Day 2023
Women In Games
"Games change people's lives. I've been amazed by their power to make this world a better place" - Iryna Afanasyeva of Sandsoft Games
We get the real state of play and showcase a world of talent around International Women's Day 2023
Women In Games
International Women's Day 2023: Gender inclusivity within gaming and the rise of the female gamer
GameHouse's Emmi Kuusikko takes a gender-focused snapshot of games: Where they are, and where they need to be
Q&a
Tom Van Dam on the success of Marvel Snap and what’s next for Nuverse
The senior director of global business offers his thoughts on the reason for Snap’s success and how they helped
Women In Games
International Women's Day 2023: Lisa Hau, CSO at Bidstack
We get the real state of play and showcase a world of talent for International Women's Day
Women In Games
International Women's Day 2023: Harriet Hughes, CMO at Playstack
We get the real state of play and showcase a world of talent for International Women's Day
Women In Games
International Women's Day 2023: Victoria Trofimova, co-founder and CEO of Nordcurrent
We get the real state of play and showcase a world of talent for International Women's Day