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Felicity Games raises $700K in pre-seed to test 10 games within a year

Funds were raised from DeVC, Visceral Capital, and many angel investors
Felicity Games raises $700K in pre-seed to test 10 games within a year
Date Type Companies Involved Size
Jul 9, 2024 investment Felicity Games $0.7m
  • Felicity Games has raised $700,000 in pre-seed funding
  • The studio has already launched more than 10 games since founding last year

Indian casual games developer and publisher Felicity Games has received $700,000 in pre-seed funding towards testing 10 new games by March 2025.

Funds were secured from DeVC and Visceral Capital, plus marquee angel investors including former Nazara CEO Manish Agarwal, Google Cloud head of gaming Sameer Pittalwala, Kunal Shah, Sriharsha Majety, and Nandan Reddy.

Plenty to play

Felicity Games has already launched more than 10 games since founding in 2023. These titles span "14 geographies" and are collectively played by over one million users per month, with Felicity crediting this to its rapid prototyping and testing in partnership with Indian game developers.

The company scales the most successful among its trialled games and has ambitions to further boost its revenue this year too - 10 times over by the end of 2024.

Seek & Find and Nova Solitaire are among its latest successes in the West, with over 100,000 downloads in three months making them Felicity's "most prominent titles" and "unit economics positive".

"Given our cost and skill advantages, Felicity Games is well placed to build a multi-million-dollar casual gaming business from India for the world," said Felicity Games founder and CEO Anurag Choudhary.

DeVC’s Divyanshi Chowdhary commented: "Felicity has a unique vision to mobilise the growing ecosystem of Indie developers with the capability of producing high-quality game prototypes at a fraction of the cost.

"Felicity combines an objective approach to commercial testing with iterations on non-conventional channels to drive risk-adjusted growth for new IPs, unlocking developer friendly publishing for the indie ecosystem."

Also in India, Marcos Gaming completed its pre-seed funding round to bolster esports in the region, raising funds from India Accelerator and others.