Hot Five: Zenless Zone Zero scores $250m, how Scopely made $10bn, and Squid Game: Unleashed hits 10m installs

To help get you primed and ready for another week in mobile gaming, we’ve curated the biggest stories you need to know from the last seven days.

1) Zenless Zone Zero achieves record revenue during Version 1.4 as it surpasses $250m on mobile

HoYoverse’s Zenless Zone Zero hit a new single-day revenue peak of $8.6 million on mobile, recorded upon its Version 1.4 update on December 18th, 2024.

The update also helped push the urban RPG beyond $250 million in lifetime gross revenue between Google Play and the App Store, according to AppMagic data.

2) Netflix's Squid Game: Unleashed mobile game surpasses 10m downloads

Netflix’s new mobile game Squid Game: Unleashed has surpassed 10 million downloads in less than a month since release, according to AppMagic estimates, already landing it among the streaming giant’s five biggest games.

The title is naturally inspired by the hit TV show Squid Game, which released a new season on December 26th, 2024.

3) Infinity Nikki styles up $16 million in launch month on mobile

Another mobile milestone, open world dress-up game Infinity Nikki celebrated one month since release with $16 million gross in gross revenue on mobile.

Earnings from Google Play and the App Store alone make this the series’ biggest launch to date, 40 times more lucrative than Love Nikki’s release.

When including sales across console, PC and alternative mobile app store sales — which AppMagic doesn’t record — Infinity Nikki’s actual launch month revenue was likely even greater.

4) How Scopely's cultural tenet of 'iterate to greatness' led to $10bn in revenue

We began 2025 by sitting down with co-CEOs Walter Driver and Javier Ferreira to talk all about the company culture that led it to $10 billion in revenue, the impact of Monopoly Go, and the publisher's vision for the future.

"Monopoly Go has expanded our vision of what a game experience - especially a casual one - can be," said Ferreira.

5) Pokémon Trading Card Game Pocket smashes $400 million in 10 weeks

Pokémon Trading Card Game Pocket thunderbolted past $400 million in gross revenue within just 10 weeks of global release.

The latest mobile mega-hit for The Pokémon Company, TCG Pocket has overtaken five-year-old Pokémon Masters as the second-biggest mobile game in the franchise, formerly its most lucrative partnership with DeNA. Now only Niantic’s Pokémon Go remains ahead.