Week In Views
Behaviour Interactive layoffs and Pokémon TCG Pocket’s staying power | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Company Profile
DeNA
Website
www.dena.jp
About
An innovator in the mobile and internet space, DeNA connects millions of people in Japan. Its product Mobage-town is the fastest-growing virtual social networking service, driven by high quality free-of-charge games.
Related People
Jennie Sue
Producer
Barry Dorf
VP, Partnerships and Alliances
Isao Moriyasu
President and CEO
Tomoko Namba
Chairman
Tom Hess
Executive Producer
+2 more
Accolades
Articles featuring DeNA
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Pocket Performance
Pokémon TCG Pocket makes $1.6bn in 1.5 years
Pokémon’s fastest billion-dollar maker on mobile celebrates 1.5 years today
Model Analysis
Fire Emblem Shadows earns just $578,000 in first six months, less than 1% of Fire Emblem Heroes
Shadows and Heroes share an IP but opt for different genres and monetisation models
Pokemon Pocket
Pokémon TCG Pocket hits six-month high as franchise turns 30 years old
The digital card game generated $4.7m on February 27th, its highest sum since August 2025
Pokemon Party
Pokémon Day 2026: Legendaries, legacies and the latest opportunities for a $10.7bn mobile portfolio
The Pokémon Company’s seven active mobile games have surpassed $10bn in player spending, led by Pokémon Go and Pokémon TCG Pocket
Week In Views
Recognition for UK games, Iron Lung's indie film success and nine years of Fire Emblem Heroes | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Fire Emblem Festivity
Nintendo’s Fire Emblem Heroes celebrates ninth anniversary and over $1.2bn in revenue
The strategy RPG series successfully found its mobile niche as a gacha, surpassing all other Nintendo mobile games
Best Of 2025
Aaron Astle’s top stories of 2025: Solitaire’s surge, Nintendo Switch 2, and Pokémon TCG Pocket dethrones Pokémon Go
PocketGamer.biz news editor Aaron Astle revisits his top stories from 2025
In The Shadows
Fire Emblem Shadows makes just $353,000 in two months
Fire Emblem Heroes generated $77.6m in its first two months in 2017
Play Store Parley
Top 50 mobile games could all face higher 20% fee under Epic and Google's Play Store plans
Games selling cosmetics will only be charged a 9% fee under Google’s new policy, but gameplay advantages will come with a 20% cut
Podcast | Episode 71
Google and Epic upend Android mobile game monetisation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 71...
Pocket Power
Pokémon TCG Pocket dethrones Pokémon Go as it celebrates first anniversary and $1.3bn
The digital card game had the most lucrative first year of any mobile Pokémon game
Shadowy Start
Fire Emblem Shadows makes less than $200,000 in 30 days
Fire Emblem Heroes generated $51.4 million in its first month in 2017
Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
Podcast | Episode 67
The $55bn EA acquisition unpacked | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 67...
Hot Five
Hot Five: EA’s $55bn buyout, Genshin Impact’s fifth anniversary, and Fire Emblem Shadows’ overshadowed launch
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Shadows Spending
Nintendo’s Fire Emblem Shadows makes just $90,000 in first week on iOS
Predecessor Fire Emblem Heroes earned $8.2m on iOS in week one
New Games
New release roundup: Fire Emblem Shadows, Goddess Order, Bop It and more
We highlight the latest new games that have broken cover over the past week
Stealthy Shadows
Nintendo shadow drops Fire Emblem Shadows as its first new mobile game in six years
The second mobile Fire Emblem takes a real-time approach as opposed to gacha Fire Emblem Heroes’ turn-based combat
Mobile Games Awards 2025
Pokémon Trading Card Game Pocket wins Game of the Year at the Pocket Gamer Mobile Games Awards 2025
Making $1 billion in 204 days makes TCG Pocket the very best, like no Pokémon mobile game ever was…
Hot Five
Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pokemon Pickle
The Pokémon Company defends TCG Pocket illustrator in artwork fiasco
The card production team mistakenly provided artist Sie Nanahara with the wrong documents when designing Ho-Oh art
Accidental Artwork
Pokémon TCG Pocket removes two illustrations after "incorrect materials" used in latest expansion
The card production team mistakenly provided the artist with the wrong documents
Pokemon Portfolio
Pokémon Champions gets release window as slew of mobile games land updates
The latest Pokémon Presents gives a deeper look into the competitive battle game coming in 2026
Podcast | Episode 54
Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 54...
Hot Five
Hot Five: Pokémon TCG Pocket surpasses $1bn, Delta Force Mobile hits $100m, and Fortnite's comeback
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Unicorn Club
Pokémon TCG Pocket surpasses $1bn in just over 200 days
The trading card game has hit the $1bn milestone 78 days faster than Pokémon Go, based on player spending
Hot Five
Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Epic spends $100m fighting Apple and Pokémon TGC Pocket rules Golden week | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Golden Week Glory
Golden Week 2025: Pokémon TCG Pocket dominates, Fate/Grand Order falls, and a 2012 title makes a surprising rise
The 10 best-performing mobile games in Japan generated $81m this Golden Week, up from $44.9m in 2024
Translation Teamup
DeNA and Alconost partner to localise international games for Japanese market
The partnership will see DeNA’s AndApp platform leverage Alconost’s localisation experience
Hot Five
Hot Five: Game over for "Apple tax", Overwatch Mobile distribution plans, and Pokémon TCG Pocket beats Go in first six months
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Dream Games lands CVC investment and Pokémon TGC Pocket nears $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pokemon Prime
Pokémon TCG Pocket usurps Pokémon Go launch as it closes in on $1bn after six months
Pocket made $915.3m in its first half-year, beating Go’s $800.7m by 14%
Hot Five
Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Shiny Surge
Pokémon TCG Pocket’s first shiny cards trigger 265% spending surge
The Shining Revelry set is cashing in on fan-favourite Pokémon with elusive colour variations
Shares Synchrony
Trump tariffs hit Japanese games companies as shares in Nintendo, Sony, DeNA and Capcom fall
US president Donald Trump’s latest 20% tariff on Chinese imports to the US appear to be having a knock-on effect on shareholders’ confidence in Japanese game makers
Critical Hit
Pokémon TCG Pocket surpasses 100 million downloads
Special missions are now available until March 26th, 2025
Pokemon Day
Pokémon Day 2025: Just how big a deal are Pokémon’s mobile games?
Whether it’s Pokémon TCG Pocket or Pokémon Go, the franchise has a few mobile games worth knowing about ahead of today’s Pokémon Presents
Podcast | Episode 42
How Brawl Stars succeeded and Squad Busters struggled, and AppLovin's $900m games fire sale | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 42...
Week That Was
Who will buy AppLovin's games studios, Olympics esports delayed, and DeNA's profits surge | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pokemon Power
Pokémon Trading Card Game Pocket has a "very high retention rate compared to other DeNA games"
DeNA made $120.4m in games profit during TCG Pocket’s release quarter, versus $9.7m in Q2
Profitable Pokemon
DeNA’s games business profits up 8,126.8% after Pokémon TCG Pocket’s success
Nine months into its fiscal year, DeNA attributed profits surge in part to Pocket’s "strong performance"
Hot Five
Hot Five: Fire Emblem Heroes’ voting power, Candy Crush Solitaire broadens the brand, and Pokémon TCG Pocket hits half a billion dollars
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pokemon Power
Pokémon Trading Card Game Pocket rockets past $500m in just 22 days more than Pokémon Go
Pokémon Go took 75 days from global launch to its first half-billion, versus TCG Pocket’s 97 days
Hot Five
Hot Five: Hay Day’s "growth virality", Pokémon TCG Pocket’s biggest expansion yet, and the hottest topics on PGC London panels
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Space-time Smackdown
Pokémon TCG Pocket’s Space-Time Smackdown will shift to 2000s nostalgia with 140+ new cards
The next expansion will jump from Generation 1 to Generation 4 and is set to monetise Sinnoh fans
Partnership Power
Pokémon TCG Pocket partners with McDonald’s as player spending hits record low
Players in the US can earn Pack Hourglasses and Wonder Hourglasses with their Happy Meal purchase
Hot Five
Hot Five: Zenless Zone Zero scores $250m, how Scopely made $10bn, and Squid Game: Unleashed hits 10m installs
Our quick-fix roundup of the hottest stories on PocketGamer.biz