Critical Hit
Game Analysis: The winning formula behind Pokémon Trading Card Game Pocket
Jakub Remiar takes a deeper look at how the latest Pokémon game is securing more than $4 million a day
Company Profile
DeNA
Website
www.dena.jp
About
An innovator in the mobile and internet space, DeNA connects millions of people in Japan. Its product Mobage-town is the fastest-growing virtual social networking service, driven by high quality free-of-charge games.
Related People
Isao Moriyasu
President and CEO
Tomoko Namba
Chairman
Jennie Sue
Producer
Tom Hess
Executive Producer
Barry Dorf
VP, Partnerships and Alliances
+2 more
Accolades
Articles featuring DeNA
Pokemon Power
Pokémon Trading Card Game Pocket surges past $100 million in 17 days
The card collector game is averaging almost $6.4 million per day in player spending
Hot Five
Hot Five: Supercell acquires Space Ape, Pokémon TCG Pocket’s strong start, and Goddess of Victory: Nikke approaches $1 billion
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pokemon Power
Pokémon TCG Pocket has second best mobile launch in the franchise, beaten only by Pokémon Go
The latest Pokémon release has earned an estimated $33.7 million in its first seven days
Pocket Power
Pokémon Trading Card Game Pocket surpasses 10 million downloads and $23m revenue
Japan makes up 45% of player spending during the game's opening five days, followed by the US
Five New Games
New release roundup: Pokémon TCG Pocket, Frostpunk, Bloons Card Storm, and more
We highlight five new games that have broken cover over the past week
Pokemon Power
Pokémon TCG Pocket launches tomorrow, but will it be the very best like Pokémon Go...?
The digitalised card game is debuting with plenty of nostalgia-infused Kanto classics, much like the geolocation giant before it
Podcast | Episode 27
Savvy's MENA investment and Finnish dev Lightneer closes | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 27...
Masters Monetisation
Pokémon Masters EX turns five: Lessons from an IP and monetisation masterpiece
Half a decade on, as the mobile games industry evolves, so too does the fine art of monetisation…
It's All In The Cards
Pokémon Trading Card Game Pocket opens pre-registrations as release date revealed
The TCG has generated billions of physical sales - now it's time to master mobile too
Week That Was
Week in Views - Apple impatience, Unity mismanagement and Sony surprises
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Share Surge
DeNA shares on fire, surging 24.4% after Pokémon Trading Card Game reveal
The Pokémon Trading Card Game Pocket mobile game is a collaboration between The Pokémon Company, Creatures Inc and DeNA
Pokemon Presents Pocket
Pokémon Trading Card Game Pocket is the latest leap for mobile
The latest Pokémon Presents event has revealed a digital card game for collecting, trading and battling
Dena Data
DeNA pulls back from China as game profits fall 95%, but there’s optimism for Q4
DeNA’s games made a loss in Q3, though its livestreaming revenue is on the rise
Gotta Earn 'em All
Pokémon Masters surpasses $300 million in lifetime player spending
After Pokémon Go, Masters marks The Pokémon Company’s second-biggest mobile game by revenue
Not So Monkey Dory
One Piece: Thousand Storm is the latest Japanese mobile game reaching end of service
Bandai Namco and DeNA first released the IP adaptation in 2016
Anniversary Arrival
Pokémon Masters highlights fan favourite characters for fourth anniversary
Popular main series characters come with new outfits and partner Pokémon for a limited time
Legends Landing
Pokémon Masters reaches 50M downloads with Legends: Arceus crossover on the horizon
This marks the first time characters will come from Hisui to modern-day Pasio
Releases
Bandai Namco and DeNA to release Takt Op Symphony for Western audiences
The title will be available in English officially for the first time
Nintendo Announces
Nintendo and DeNA officially establish joint venture Nintendo Systems
The latest step in a seven-year partnership
Gotta Catch 'em All
Pokémon Masters EX gives players a free Champion of choice in 3.5 year anniversary celebration
Anniversary characters include Marnie, Hop and Bede
Lucky Seven
Nintendo’s most successful mobile game Fire Emblem Heroes celebrates Version 7.0.0 update
Book 7, new characters, in-game celebrations and more
New Partnership
Nintendo and DeNA's new joint venture Nintendo Systems aims to strengthen mobile business
The new subsidiary will focus on research and development
25 Every Month
Pokémon Masters EX adds new in-app bundles
The recent dev letter outlines upcoming plans for the game
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Catch Em All
Pokemon Masters EX catches $75 million in its first year
Japan brought in $39.3 million
Catch 'em All
Pokemon Masters is rebranding as Pokemon Masters EX
Various events are being held for its first anniversary
Financials
DeNA's game profits are on the rise earning $200.5 million in Q1 FY2020
Overall revenue dropped four per cent year-on-year
Start Your Engines
Update: Mario Kart Tour multiplayer mode rolls out worldwide
Compete against seven other racers
Dena Financials Q3 Fy19
DeNA game profits slump as Pokemon Masters and Mario Kart Tour fail to take off
Posts overall loss of $460 million so far in FY2019
Scrap Genesis
DeNA to shut down two of its games on March 31st
Torikago Scrap Merch and Fantasy Earth Genesis both getting the boot
Gotta Catch 'em All
Pokemon Masters exceeds 20 million trainers
1,500 gems are being given to players to celebrate
Pgbiz Goty 2019
PocketGamer.biz's Games of the Year 2019
The PGBiz team share their favourite titles
Meeting Expectations
Pokemon Masters developer outlines plan to improve game
The game generated $33.3 million in its first month
Best Of 2019
The Top 50 Mobile Game Makers of 2019
Revealed: The movers, shakers and moneymakers!
Good Start
Pokemon Masters generates $33 million from first month
Free-to-play title catches 12 million installs
Charts
Weekly global mobile games charts: Pokemon Masters tops US free App Store rank
Rankings from August 26th to October 1st
Masterful
Pokemon Masters raked in $26 million from first week
Title surpassed 10 million downloads in less than four days
Gotta Sync ‘em All
Pokemon Masters champions 10 million downloads in four days
Number one for downloads across 27 countries including the US and Japan
Critical Hit?
Pokemon Masters launches globally on iOS and Android
Title had surpassed five million pre-registrations ahead of release
There Are Dozens Of Us
Pokemon Masters has five million Trainers already pre-registered
Release date tentatively set for August 29th
Gotta Friend ‘em All
Pokemon Masters launches on mobile this summer
“The idea was to create a gameplay experience where you could not only befriend Pokemon but also trainers to battle alongside you”
Financials
DeNA games sales and profits fall in FY2018
Company hopeful Mario Kart Tour can do the business in 2019
I Choose You
The Pokemon Company partners with DeNA for new mobile game
Game is due to arrive before the end of March 2020
Keep Your Money
Nintendo urges mobile partners to not focus on player spending
Mario maker does not want to be seen as greedy
Demonic
DENA and Platinum's World of Demons possibly canned after App Store removal
The hack and slash game had initially soft-launched in Philippines, Singapore and Malaysia in June of last year
Partnership News
DENA partners with Tencent to launch mutli-billion dollar hit Arena of Valor in Japan
Will Japan prove a successful venture for the hit MOBA?
Straight Fire
Nintendo’s Fire Emblem Heroes brings in over $417m in revenue
The tactical RPG has made up 78 per cent of Nintendo’s mobile revenue since launch in February 2017
Best Of 2018
The Top 50 Mobile Game Developers of 2018
Revealed: the movers, shakers and moneymakers!
Fired Up
Fire Emblem Heroes fires up $400m in worldwide revenue
The RPG launched just under 18 months ago and has proven to be Nintendo’s most popular outing on mobile