Profitable Pokemon
DeNA’s games business profits up 8,126.8% after Pokémon TCG Pocket’s success
Nine months into its fiscal year, DeNA attributed profits surge in part to Pocket’s "strong performance"
Company Profile
DeNA
Website
www.dena.jp
About
An innovator in the mobile and internet space, DeNA connects millions of people in Japan. Its product Mobage-town is the fastest-growing virtual social networking service, driven by high quality free-of-charge games.
Related People
Jennie Sue
Producer
Isao Moriyasu
President and CEO
Tomoko Namba
Chairman
Barry Dorf
VP, Partnerships and Alliances
Tom Hess
Executive Producer
+2 more
Accolades
Articles featuring DeNA
Hot Five
Hot Five: Fire Emblem Heroes’ voting power, Candy Crush Solitaire broadens the brand, and Pokémon TCG Pocket hits half a billion dollars
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pokemon Power
Pokémon Trading Card Game Pocket rockets past $500m in just 22 days more than Pokémon Go
Pokémon Go took 75 days from global launch to its first half-billion, versus TCG Pocket’s 97 days
Hot Five
Hot Five: Hay Day’s "growth virality", Pokémon TCG Pocket’s biggest expansion yet, and the hottest topics on PGC London panels
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Space-time Smackdown
Pokémon TCG Pocket’s Space-Time Smackdown will shift to 2000s nostalgia with 140+ new cards
The next expansion will jump from Generation 1 to Generation 4 and is set to monetise Sinnoh fans
Partnership Power
Pokémon TCG Pocket partners with McDonald’s as player spending hits record low
Players in the US can earn Pack Hourglasses and Wonder Hourglasses with their Happy Meal purchase
Hot Five
Hot Five: Zenless Zone Zero scores $250m, how Scopely made $10bn, and Squid Game: Unleashed hits 10m installs
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
China-US political tensions, and Pokémon TCG Pocket surpasses $400m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Gotta Catch 'em All
Pokémon Trading Card Game Pocket smashes $400 million in 10 weeks
Player spending was lower on average in Pocket’s second month, but also saw a new record high
Best Of 2024
Aaron Astle’s top stories of 2024: 7 years of Fire Emblem Heroes, the art of Farm Heroes Saga, and Pokémania's return
From ongoing legacies to smash-hit new games, PocketGamer.biz news editor Aaron Astle revisits his top stories from 2024
Best Of The Best
Asian developers dominate as 2024's top 10 new mobile games surpass $3 billion
Dungeon & Fighter: Mobile, Love and Deepspace, Pokémon Trading Card Game Pocket and others led the way for new games’ success this year
Podcast | Episode 39
Mobile's hot new releases and the loot box investigation unpacked | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 39...
Pokemon Power
Pokémon TCG Pocket matches 91% of Pokémon Go’s launch month revenue through the power of playground rumours
Secret missions, 90s nostalgia and online speculation set TCG Pocket apart from the competition
Spending Sensation
Pokémon Trading Card Game Pocket skyrockets to $200m in first month
The collectible card game is already the third most successful Pokémon title on mobile
Podcast | Episode 37
Pokémon Trading Card Game Pocket's blockbuster launch and Royal Kingdom hype | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 37...
Critical Hit
Game Analysis: The winning formula behind Pokémon Trading Card Game Pocket
Jakub Remiar takes a deeper look at how the latest Pokémon game is securing more than $4 million a day
Pokemon Power
Pokémon Trading Card Game Pocket surges past $100 million in 17 days
The card collector game is averaging almost $6.4 million per day in player spending
Hot Five
Hot Five: Supercell acquires Space Ape, Pokémon TCG Pocket’s strong start, and Goddess of Victory: Nikke approaches $1 billion
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pokemon Power
Pokémon TCG Pocket has second best mobile launch in the franchise, beaten only by Pokémon Go
The latest Pokémon release has earned an estimated $33.7 million in its first seven days
Pocket Power
Pokémon Trading Card Game Pocket surpasses 10 million downloads and $23m revenue
Japan makes up 45% of player spending during the game's opening five days, followed by the US
Five New Games
New release roundup: Pokémon TCG Pocket, Frostpunk, Bloons Card Storm, and more
We highlight five new games that have broken cover over the past week
Pokemon Power
Pokémon TCG Pocket launches tomorrow, but will it be the very best like Pokémon Go...?
The digitalised card game is debuting with plenty of nostalgia-infused Kanto classics, much like the geolocation giant before it
Podcast | Episode 27
Savvy's MENA investment and Finnish dev Lightneer closes | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 27...
Masters Monetisation
Pokémon Masters EX turns five: Lessons from an IP and monetisation masterpiece
Half a decade on, as the mobile games industry evolves, so too does the fine art of monetisation…
It's All In The Cards
Pokémon Trading Card Game Pocket opens pre-registrations as release date revealed
The TCG has generated billions of physical sales - now it's time to master mobile too
Week That Was
Week in Views - Apple impatience, Unity mismanagement and Sony surprises
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Share Surge
DeNA shares on fire, surging 24.4% after Pokémon Trading Card Game reveal
The Pokémon Trading Card Game Pocket mobile game is a collaboration between The Pokémon Company, Creatures Inc and DeNA
Pokemon Presents Pocket
Pokémon Trading Card Game Pocket is the latest leap for mobile
The latest Pokémon Presents event has revealed a digital card game for collecting, trading and battling
Dena Data
DeNA pulls back from China as game profits fall 95%, but there’s optimism for Q4
DeNA’s games made a loss in Q3, though its livestreaming revenue is on the rise
Gotta Earn 'em All
Pokémon Masters surpasses $300 million in lifetime player spending
After Pokémon Go, Masters marks The Pokémon Company’s second-biggest mobile game by revenue
Not So Monkey Dory
One Piece: Thousand Storm is the latest Japanese mobile game reaching end of service
Bandai Namco and DeNA first released the IP adaptation in 2016
Anniversary Arrival
Pokémon Masters highlights fan favourite characters for fourth anniversary
Popular main series characters come with new outfits and partner Pokémon for a limited time
Legends Landing
Pokémon Masters reaches 50M downloads with Legends: Arceus crossover on the horizon
This marks the first time characters will come from Hisui to modern-day Pasio
Releases
Bandai Namco and DeNA to release Takt Op Symphony for Western audiences
The title will be available in English officially for the first time
Nintendo Announces
Nintendo and DeNA officially establish joint venture Nintendo Systems
The latest step in a seven-year partnership
Gotta Catch 'em All
Pokémon Masters EX gives players a free Champion of choice in 3.5 year anniversary celebration
Anniversary characters include Marnie, Hop and Bede
Lucky Seven
Nintendo’s most successful mobile game Fire Emblem Heroes celebrates Version 7.0.0 update
Book 7, new characters, in-game celebrations and more
New Partnership
Nintendo and DeNA's new joint venture Nintendo Systems aims to strengthen mobile business
The new subsidiary will focus on research and development
25 Every Month
Pokémon Masters EX adds new in-app bundles
The recent dev letter outlines upcoming plans for the game
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Catch Em All
Pokemon Masters EX catches $75 million in its first year
Japan brought in $39.3 million
Catch 'em All
Pokemon Masters is rebranding as Pokemon Masters EX
Various events are being held for its first anniversary
Financials
DeNA's game profits are on the rise earning $200.5 million in Q1 FY2020
Overall revenue dropped four per cent year-on-year
Start Your Engines
Update: Mario Kart Tour multiplayer mode rolls out worldwide
Compete against seven other racers
Dena Financials Q3 Fy19
DeNA game profits slump as Pokemon Masters and Mario Kart Tour fail to take off
Posts overall loss of $460 million so far in FY2019
Scrap Genesis
DeNA to shut down two of its games on March 31st
Torikago Scrap Merch and Fantasy Earth Genesis both getting the boot
Gotta Catch 'em All
Pokemon Masters exceeds 20 million trainers
1,500 gems are being given to players to celebrate
Pgbiz Goty 2019
PocketGamer.biz's Games of the Year 2019
The PGBiz team share their favourite titles
Meeting Expectations
Pokemon Masters developer outlines plan to improve game
The game generated $33.3 million in its first month
Best Of 2019
The Top 50 Mobile Game Makers of 2019
Revealed: The movers, shakers and moneymakers!