Straight Fire
Nintendo’s Fire Emblem Heroes brings in over $417m in revenue
The tactical RPG has made up 78 per cent of Nintendo’s mobile revenue since launch in February 2017
Company Profile
DeNA
Website
www.dena.jp
About
An innovator in the mobile and internet space, DeNA connects millions of people in Japan. Its product Mobage-town is the fastest-growing virtual social networking service, driven by high quality free-of-charge games.
Related People
Tom Hess
Executive Producer
Isao Moriyasu
President and CEO
Tomoko Namba
Chairman
Jennie Sue
Producer
Barry Dorf
VP, Partnerships and Alliances
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Accolades
Articles featuring DeNA
Best Of 2018
The Top 50 Mobile Game Developers of 2018
Revealed: the movers, shakers and moneymakers!
Fired Up
Fire Emblem Heroes fires up $400m in worldwide revenue
The RPG launched just under 18 months ago and has proven to be Nintendo’s most popular outing on mobile
World Tour
Platinum Games and DENA soft-launch World of Demons in Southeast Asia
The RPG is seen as a spiritual successor to Clover Studio’s Okami
Down
Revenues and profits down for DENA’s games segment over the past year
Virtual currency consumption for browser titles declined
Hack And Slash
Platinum partners with DENA for Okami spiritual successor World of Demons
The hack-and-slash title will make its way to iOS this summer with an Android release set for later in 2018
Financial Report
DeNA fails to hit holiday expectations despite Animal Crossing: Pocket Camp launch
Animal Crossing: Pocket Camp pinpointed as a highly for the quarter
Mario Kart Dena
Mario Kart Tour's 'free-to-start' model might not mean what you think
Nintendo has been more liberal with the phrase following Super Mario Run's under-performance
Bulls & Bears
Which mobile game stocks performed best in 2017?
On the up
Heck Yeah
Animal Crossing: Pocket Camp launches a day early
Hasn't changed much since soft launch
Happy Pocket Camper
Animal Crossing: Pocket Camp doesn't experiment and is better for it
Making a smaller version of the core game experience has proven to work in Pocket Camp's favour
Best Of 2017
Top 50 Mobile Game Developers of 2017
The movers, shakers and moneymakers
Mobile Game Heroes
DeNA games business profits up on back of Nintendo partnership as overall revenues fall
Fire Emblem Heroes sales "satisfactory" for Japanese publisher
Dena X Nintendo
DeNA dedicates 10% of staff to Nintendo mobile games
DeNA and Nintendo's partnership is going "extremely well"
Rising Costs
Mobile game development costs in Japan have risen as high as $9 million per game
Serkan Toto looks into the rising cost of making a game
Vaulting Ambition
What happens when global expansion goes bad: A cautionary tale from Japan
What GungHo and Mixi learned from GREE and DeNA
Dena Financials Q4 Fy17
DeNA revenues hit $1.26 billion as it plots further partnerships beyond Nintendo
Super Mario Run and Fire Emblem Heroes doing well for the developer
Acquisitive Inquisitions
10 mobile game M&A deals that probably won't happen but which maybe should
Joining the dollar dots
Homegrown Talent
Whatever happened to Fire Emblem Heroes?
How has Nintendo’s first F2P mobile game launched?
Dena Financials Q3 Fy16
DeNA revenues and profits fall while native mobile games vastly outperform browser for the first time
Nintendo partnership confirmed to be "mid to long-term"
Fired Up
Nintendo’s Japan-first approach for Fire Emblem Heroes pays off as it nets $2.9 million on its first day
Already a top grosser in the US and Japan
Iap Inspector
How does Fire Emblem Heroes monetise?
IAPs from the players' perspective
Fire Emblem Launches
Nintendo's third mobile game Fire Emblem Heroes lands on Android and iOS
Will it be a success?
Fire Emblem Heroes
Fire Emblem Heroes reveal shows Nintendo is going fully free-to-play
Gacha and key art implies Super Mario Run's model has been ditched
Super Mario Launch
Super Mario Run to launch on iOS on December 15th for $10
Plumber makes his way to mobile next month
Dena Financials
DeNA to double down on Nintendo partnership into next year and beyond
Publisher also plans to release five games of its own in Japan and China
Crossing The Animal
Super Mario Run will be great, but Animal Crossing Mobile is even more exciting
Playing it safe versus adapting to the platform
Super Mario Downloads
Super Mario Run will reach 1.5 billion downloads across its lifespan, claims analyst
So predicts Kantan Games' CEO Serkan Toto
Let Me Know
Super Mario Run App Store listing notifies players of release and sheds new light on gameplay
Follows the free-to-start model outlined by DeNA
Mario Chart
Nintendo and DeNA shares rocket on Miyamoto's mobile Mario game announcement at Apple's Keynote
Shares rose as much as 18% before settling to 11% up
Dena Financials Fy16 Q1
DeNA sees small revenue increase as it focuses in on Japan and China
Stepping away from the economic uncertainty of the rest of the world
Challenges Ahead
With shareholders wising up to Nintendo's small stake in Pokemon GO, pressure on its next mobile games is higher than ever
A true one-off
Gotta Count Them All
Pokemon Go adds $8 billion to Nintendo's value over the weekend
Market cap up 40%
Miito-no
With declining MAUs and falling retention, Miitomo looks like it's on the slide
Slow core loop to blame
Free Emblem
Nintendo confirms Animal Crossing and Fire Emblem mobile games will be free-to-play
After the success of Miitomo, it's no real surprise
Best Of The Best
Top 50 Mobile Game Developers of 2016
The shakers, movers and moneymakers
It's Not Yet Mario
Nintendo mobile games #2 and #3 will be Animal Crossing and Fire Emblem
Two of five to go
Getting Fluffy
FTUE: Timenauts
DeNA's back in the game
Facing Reality
Video: VR experts on the challenges ahead with the technology
Making virtual reality an actual reality
Caution Horse
Nintendo's first mobile game isn't. It's a chat app called Miitomo
Dips toe in the water
Best Of Both
DeNA guns for Kamcord and Mobcrush in new streaming app Mirrativ
Japanese company enters the mobile streaming game
Meet The Marios
DeNA West CEO points to Kim Kardashian Hollywood as example of how its brand-meets-backend Nintendo deal could work
5-game deal is DeNA's "biggest ever"
#pgcsanfran Fireside Smarts
DeNA West CEO Shintaro Asako on the power of 'glocal'
That's thinking globally but acting locally
Simply The Best
Top 50 Mobile Game Developers of 2015
The shakers, makers and movers
Tse Says Yes
One week on, investors add $6 billion to Nintendo and DeNA's value
The market gives unqualified support
Two Wrongs
Why Nintendo's DeNA alliance is a match made in weakness and doomed to failure
Right move, wrong reasons
Platform Focus
Satoru Iwata on the thinking behind Nintendo's "unexpected" alliance with DeNA
Looking for synergies
U Turn
Nintendo signs deal with DeNA to bring Mario and other IP to mobile
Will also operate open online service
Daily Grind
Following a 4 cent ARPDAU testcase boost, DeNA partners with Fyber in US
Maximising monetisation
Alternate Worlds
DeNA talks Protocol Zero, its stealthy entry into the world of VR gaming
Designing for the spherical environment