Meet The Investor
VGames Founder Eitan Reisel on the key advantages when raising investment from the company
“Content is not easy, we are building games that we hope people will love. Resilience, passion and leadership are key for success”
Serving Strategy
Mintegral’s ad serving strategy and click analysis explained
Mintegral CEO Erick Fang provides an in-depth look at how the company serves and shows ads, as well as the data it collects
Speaker Spotlight
Speaker Spotlight: King's Abigail Rindo brings her passion for storytelling to PGC Helsinki Digital
Pocket Gamer Connects: Helsinki Digital will take place on September 14th - 18th
China Weekly
Player registration for games in China: how to comply and keep your title alive
Yodo1 discusses how to navigate user retention in China's market
Meet The Investor
Konvoy Ventures’ Managing Partner Jason Chapman on the key advantages when raising investment from the company
"While games have begun integrating social layers into games long ago, we think games will become an important facilitator of social interaction in a work from home world"
Speaker Spotlight
Speaker Spotlight: Hyper Hippo Games' Luke Gorman on maximising APRU
Pocket Gamer Connects: Helsinki Digital will take place on September 14th - 18th
Diversity Matters
POC in Mobile: "The video games industry can do better," says Behaviour brand manager Sam Quino
"I’ve sadly had my fair share of horror stories to tell both as a woman and a Filipino"
Meet The Investor
The Irregular Corporation’s business development director Mitsuo Hirakawa on the key advantages when raising investment from the company
“Making a great game is difficult as it is, but creating a sustainable & successful franchise is even harder. That is why we want to work with founders who are fully committed for the long term.”
Meet The Investor
LEGO Ventures on the advantages when investment is raised from their company
"Our advice would be to find a way of injecting some fun into the pitch and inspiring a connection, be it through video, live gameplay, or otherwise"
Arcade Anniversary
Frosty Pop's Faisal Sethi is confident Apple Arcade is going nowhere but up
"The five titles we launched would not have had the same success"
Speaker Spotlight
Speaker Spotlight: Belka Games' Yuriy Krasilnikov brings team building prowess to PGC Helsinki
Pocket Gamer Connects: Helsinki Digital will take place on September 14th - 18th
Speaker Spotlight
Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital
Pocket Gamer Connects: Helsinki Digital will take place on September 14th - 18th
Meet The Investor
Velo Partners’ Associate Director Rob Duboff on the advantages of working with Velo and the potential they bring when raising investment
“It appears that the real winners during the lockdown period were the companies that were willing to aggressively take advantage of the lower CPIs to significantly grow their userbases cheaply”
Making Of
How F1 Manager achieved 350,000 daily active users
"We had to spend the first couple of months weathering the storm"
Grindstone To A Halt
Opinion: One year on, Apple Arcade is still great but it's lost momentum
Set to celebrate one-year anniversary on September 19th, 2020
Out And About
Making a location-based game in 2020
Pokémon GO, Jurassic World Alive, Minecraft Earth and Orna: The GPS RPG developers weigh in
Hells Bells
Indie Spotlight: Hellrider 3 dev Andrew Chernyshov on work-life balance
"If developing a new game is a joy, then the actual result is less important"
Unlocking The Audience
Unlocking the power of gaming's resilient audience
Unity Operate Solutions VP of revenue Julie Shumkaer digs into the data on "pandemic players"
Pgc Careers Week
Catch up on Careers Week ahead of Pocket Gamer Connects Helsinki Digital
Talks and roundtables to help you get a job or find your next great hire
Diversity Matters
POC in Mobile: KingsIsle Entertainment games designer Victoria Brown on the importance of networking
"The more connections and relations that you can build will help open up more opportunities in any job that you would want to pursue"
Past Experience
Opinion: Fall Guys owes some of its explosive success to Mediatonic's mobile expertise
How understanding mass audiences and player retention helped launch 2020's surprise hit
Ai Monetisation
How to improve your mobile game monetization strategy with AI
Yodo1 explains the benefits of using AI in your monetisation
Smiley Face
Live and Kicking: Why retention is key to the success of Disney Emoji Blitz four years on
"If we don't listen to our players and create something worth playing and investing in, we don't deserve them"
Community Engagement
The art of improving your community engagement
Yodo1 looks at getting your players even more involved
Big Better
Zynga on the post-IDFA value of hypercasual mobile games
President of publishing Bernard Kim on market dynamics
Night And Day
Indie Spotlight: Why Cleaversoft founder Rich Siegel thinks going console first is the best route to mobile
"If we had finished one year later, E3 would have been cancelled and EarthNight would not have reached even a fraction of its current audience"
Jobs In Games
Remote Working: Marmalade's CEO Mike Willis and COO Cristina Mereuta discuss balancing work and home life
"Last year, we wouldn't have even tried to have a long strategy debate over the phone"
Meet The Investor
SEGA Europe’s head of content Bobby Wertheim on the advantages of working with SEGA and the potential they bring when raising investment
“Games that have a social element that will allow forging of new relationships as well as deepening existing relationships will likely help people with shielding from the pandemic.”
Diversity Matters
POC in Mobile: Facebook director of games partnerships Leo Olebe explains why it's "everyone’s job to find great and diverse talent"
"It’s like the old saying: 'you have to fish where the fish are'."
Above And Beyond
Making Of: Revolution co-founder Charles Cecil details why a sequel to Beneath a Steel Sky took 26 years to get made
"The game has kept the most extraordinary level of enthusiasm and became a cult adventure game"
Local Servers
What game developers need to know about China's local server requirements
Yodo1 explores the world of local servers and breaks down the advantages of using them
Space And Time
Indie Spotlight: Matt Purchase on developing Interloper only one day a week
"I've always wanted to make games, but I guess you could say I got started via the scenic route"
Last Store Standing
How will Samsung play its new Fortnite exclusivity card?
Galaxy Store has an ace
Three Minutes With Nexon
Three minutes with Nexon
Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy
Meet The Investor
1Up Ventures’ general partner Ed Fries on their cycle of investment and how raising funds from 1Up Ventures can benefit you
“We like to call 1Up Ventures a community of game developers because we really focus on making strong connections between the founders of the game companies we invest in.”
Jobs In Games
Remote Working: AppLovin director Jerome Turnbull on Machine Zone being acquired in the middle of a pandemic
"At first, it was a challenge to merge two large teams into one cohesive unit in a remote environment"
All Your Bases
Why the best is yet to come for Asian powerhouse Nexon
CEO Owen Mahoney talks geopolitics and secular shifts
Roll With The Punches
Sports and Financial founder Alex Deacon on commiting to premium with Boxing Manager
"I feel like there is a real problem with the inflexibility of pricing options within the App Store"
Diversity Matters
POC in Mobile: Why Sumo Digital's Harinder Sangha believes "change needs to happen at every level of the industry"
"There is no role or level at Sumo where we would not benefit from having more women"
Hard Day's Fortnite
Why is Epic going to war with Apple and Google?
Untangling the mess of the Fortnite mobile debacle
Making Magic
Making match-3 magic: Elevating the genre with IP
Zynga director of product Peter Rosetti on what it takes to bring Harry Potter to match-3
Interview
Square Enix's Karla Reyes on how product management can bring value to your players
"The ‘games as a service’ model will further grow and console games will continue to adopt monetisation and Live Ops models that started in mobile."
The Lightneer Approach
The Voodoo Approach: Lightneer on making the pivot to hyper-casual
"We really like that Lightneer and Voodoo are very aligned on the need to test as frequently as makes sense"
Masterclass
Code Coven's Tara Mustapha on how to get the most from your designers
"Creating elegant frameworks and common languages on a team gives everyone room to focus on the creative magic"
1.5 Million Users
Live and Kicking: How World of Tanks Blitz has battled its way up through the charts for six years
"If your project is successful it bestows some power on you"
China Ua
User Acquisition in China: Capturing the world's largest mobile gaming audience
Yodo1 explains the audience and channels you should be using
Bluff Plus
Interview: How Zynga mixed casual card gaming with strong social mechanics in Bluff Plus
Zynga Turkey general manager Buğra Koç talks us through the design and development
Apple Arcade
Indie Spotlight: How Amanita Design's Radim Jurda created the prototype for Creaks as his diploma thesis
"The games that have impacted me the most are usually indie games"
Jobs In Games
Remote Working: Playrix's Mikhail Klyuev on how to become a game producer
"Make the most of your peak productivity hours and spend this time working with no distractions"
#blacklivesmatter
POC in Mobile: Why Amanotes publishing manager Micke Joseph Moisa believes creative freedom is key to better diversity
"I don’t think people should go the extra mile to prove more than non-coloured people."