Listen To This
The pitfalls of using library music: Five reasons your approach to music is wrong
LabelRadar CEO Ed Brew explains why you shouldn't just go straight to the music libraries
Launch Fast
A major lesson from hypercasual for the rest of the industry: Launch fast, test the core gameplay, forget the rest
Skunkworks CEO James Cramer details some of the lessons he's learned
Back Of The Net
Live and Kicking: Nordeus CEO Branko Milutinović on a decade of Top Eleven
"Football is a pillar of Nordeus"
Jobs In Games
Remote Working: How Rovio's design director Timothy Coolidge is operating from his 10-year-old son's bedroom
"In the space of a few weeks, I sold everything and took the leap to join the games industry"
Leaning In
Zynga in the time of Covid-19
COO Matt Bromberg considers the new era
The Right Ua
Are you in bed with the right UA agency (and, is an agency even the right way to go)?
AdQuantum breaks down the arguments for staying in-house or working with an agency
Studio Closure To Million Seller
Indie Spotlight: Cornfox & Bros. co-founder details the five-year development behind Oceanhorn 2
"People expected all games to be free, and we were sitting on an almost finished 10-plus hour premium console-style adventure game"
Hyper-casual Success
How to find hyper-casual success with rapid testing and development
Hyper-casual isn't just a mobile game genre—it's a very specialist process of game development
Indie View
The Big Indie Interviews: Wee Door return to tell us how life has changed after coming second in The Big Indie Pitch
We discuss releasing OIL and growing as a studio post PGC London 2018
Performance Advisor
Catch performance issues early with profiling and optimization insights for your entire team in Arm Mobile Studio Performance Advisor
A detailed look at how Arm Mobile Studio Performance Advisor can help you improve your game
Indie View
The Big Indie Interviews: Huey Games runs us through mixing old and new with Wreckout
We sit down with Rob Hewson from Huey Games to talk all things Wreckout and pitching
Lockdown Analytics
Covid-19 lockdown prompts in-app purchases to spike by 30%
Data from GameAnalytics’ Benchmarks+ shows the profound effect that Covid-19 is already having on player behaviour around the world
Animal Talking
Interview: Why Rogue One screenwriter Gary Whitta started a talk show in Animal Crossing: New Horizons
"I honestly don't care if I ever make a penny out of it"
Remote Working
Remote Working: How Kolibri Games' Sebastian Reuther is dealing with QA from home
"QA benefits from an office for equipment reasons"
Learning From China
What western publishers can learn from China's Coronavirus response
Nativex's general manager of EMEA Leticia Ye takes a closer look
Hyper-casual Design
Five things to consider when designing hyper-casual games
Hyper-casual publishing experts, JoyPac, share key things any developer should know when creating hit casual games
New Relationships
Azur Games: building a strong relationship between a developer and its publisher
A chat with founder Artem Nikolayev on what the studio can do for you
Jobs In Games
Jobs in Games: Voodoo's Sophie Vo on the misconceptions of being a game lead
Vo has spent time at Gameloft, Wooga and Rovio before making the move to Voodoo.
Making Of
Making Of: Madfinger Games CEO Marek Rabas on why Shadowgun War Games is just getting started
"The community reaction has been phenomenal"
Stricer Regulations
China mobile games market update: stricter regulations on the horizon
Yodo1 shares tips on making your game China-ready
Keep On Slicing
Winter, spring, summer in quarantine - All you have to do is keep on slicing
CrazyLabs introduces a new initiative for partners
"leap Of Faith"
Indie Spotlight: Steet Lamp Games co-founder on the difficulties of breaking into games in India
Mahesh Athirala details how he started the award-winning studio.
High-yield, Low Effort
Getting more with less: Six high-yield design patterns
Mobile games consultant Matthew Emery looks at some easy ways to boost profits with the least amount of effort
Launch Exclusive
Interview: Why Moonshine Studios is proud to launch Get Packed first on Google Stadia
"Stadia has been a natural fit for our development pipeline"
Remote Working
Remote Working: How an all-day "Zoom room" is helping Tag Games to communicate
"It's certainly an unusual situation, but we're already discovering ways to improve how we work that will come in handy"
Remote Working
Indie Mavens: How to work from home as a developer and lessons learned from the pandemic
We reach out to our Indie Mavens to discuss life under lockdown
What''s Changing?
Gaming's Tiger King moment in a time of Covid-19?
LVP on the current situation
Esports And Ua
Esports audiences: A UA marketer's dream
AdColony senior director of global marketing and communications Jonathan Harrop breaks down the opportunity
Pastures New
Interview: Why Jens Begemann thinks now is the right time to leave Wooga
"Wooga is strategically set in the right direction and I miss the early days"
Open Sesame
Realpolitik and Tim Sweeney's epic vision
From ZTT to the Metaverse
A New Future
Towards a new future: How the games industry can make a change for the better
Amber CEO Mihai Pohontu looks at how the games industry can - and should - improve
20 Years Of Gameloft
Staying agile in an ever-changing industry: Gameloft chiefs look back on the company's 20 years in games
CFO Alexandre de Rochefort and COO Baudouin Corman speak to us about adapting to shifts in technology and monetisation
Live And Kicking
Live and Kicking: How Harry Potter: Hogwarts Mystery graduated to its sophomore year with flying colours
Game director Sarah Wolf looks back over the last two years of magic
Market Differences
The latest differences in casual games between the global and Chinese mobile game market
TopOn VP of marketing monetisation Harry Yang compares two high-performing games
Indie Spotlight
Indie Spotlight: From Xbox Live Vision to Apple Arcade, how Zen Studios have survived for nearly two decades
COO Mel Kirk shares his thoughts on the history of Hungarian studio
Black Desert Mobile
100 days on: How Black Desert Mobile is drawing in new players while keeping its hardcore fans happy
Black Desert Mobile lead producer Yongmin Jo on what the new update means for the game
Remote Working
Remote Working: How NaturalMotion’s Tobi Fink is marketing CSR Racing from home
In the first weeks of Covid-19 most of the team has experienced greater productivity than in the office.
Consent Management
How consent and preference management can increase ad revenue and improve user retention
Ogury chief publishers and strategic data partnerships officer Christophe Bize talks us through it
Openmediation For All
AdTiming on why it's made its OpenMediation platform completely open source
Chief product officer Yobo Zhang on what the platform can do for you
Entering India
The next frontier in gaming: Entering India
Orange Rock CEO Kasturi Rangan and PTW senior manager of marketing and PR Kaley Hurst explore the opportunities that esports are bringing to India
Making Of
Making Of: How Ubisoft shrunk down Rayman for Apple Arcade
"Ubisoft is always present on new platforms right from launch"
Interview
Why Tencent thinks now is the right time to launch Arena of Valor in Russia and MENA
Arena of Valor executive producer Ray Ning and TiMi Studios director Vincent Gao discuss the move
Hero Dash
One year on: How Talking Tom Hero Dash continues to draw in 39 million players a month
Outfit7's Senior VP of Product Development Ante Odić on the collaborative efforts behind the endless runner
Four Of A Kind
Indie Spotlight: How Foursaken Media upped the ante for War Tortoise 2
"Knowing where to draw the line between polished enough to be great and over-polished is one of the most important things"
Yoke On Tiktok
Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"
Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns
Jobs In Games
Remote Working: How Dan Sturman went from researcher to Roblox CTO
"The biggest challenge for me has been being new to the team and not yet knowing who is who"
China Isbn
What does China’s tightened ISBN policy mean for developers entering the market?
Nativex Europe's general manager Leticia Ye digs in
Jobs In Games
Jobs in Games: How China convinced Yodo1 business manager Marina Espin to join the industry
"When I was little, I never even thought about the existence of a whole industry, not to mention actual jobs there"
Going Digital
I attended my first online conference last week, and I loved it
PGBiz Editor Ric Cowley discusses why online-only conferences are a boon for the whole industry
Brand Survival
Four tips to help your brand survive social distancing
Admix founder Samuel Huber offers advice in these tough times