Entering India
The next frontier in gaming: Entering India
Orange Rock CEO Kasturi Rangan and PTW senior manager of marketing and PR Kaley Hurst explore the opportunities that esports are bringing to India
Making Of
Making Of: How Ubisoft shrunk down Rayman for Apple Arcade
"Ubisoft is always present on new platforms right from launch"
Interview
Why Tencent thinks now is the right time to launch Arena of Valor in Russia and MENA
Arena of Valor executive producer Ray Ning and TiMi Studios director Vincent Gao discuss the move
Hero Dash
One year on: How Talking Tom Hero Dash continues to draw in 39 million players a month
Outfit7's Senior VP of Product Development Ante Odić on the collaborative efforts behind the endless runner
Four Of A Kind
Indie Spotlight: How Foursaken Media upped the ante for War Tortoise 2
"Knowing where to draw the line between polished enough to be great and over-polished is one of the most important things"
Yoke On Tiktok
Why influencer marketing firm Yoke thinks TikTok is "the platform of the future"
Yoke founder and CEO Jidé Maduako on why the firm is now exploring CPI campaigns
Jobs In Games
Remote Working: How Dan Sturman went from researcher to Roblox CTO
"The biggest challenge for me has been being new to the team and not yet knowing who is who"
China Isbn
What does China’s tightened ISBN policy mean for developers entering the market?
Nativex Europe's general manager Leticia Ye digs in
Jobs In Games
Jobs in Games: How China convinced Yodo1 business manager Marina Espin to join the industry
"When I was little, I never even thought about the existence of a whole industry, not to mention actual jobs there"
Going Digital
I attended my first online conference last week, and I loved it
PGBiz Editor Ric Cowley discusses why online-only conferences are a boon for the whole industry
Brand Survival
Four tips to help your brand survive social distancing
Admix founder Samuel Huber offers advice in these tough times
Making Of
Making Of: How Shantae and the Seven Sirens found its way to being an Apple Arcade launch title
"This was our shortest dev cycle for a Shantae game"
Aso In China
ASO for China: Intro to localisation practices
Yodo1 breaks down some best practices
Sky Soaring
Indie Spotlight: How thatgamecompany transitioned from console to mobile with Sky: Children of Light
"We wanted to make the essence of Journey accessible to a broader audience"
Not So Idle
How Kolibri Games is adapting to the challenge of remote working
Entrepreneur in residence Dennis Gräf details the initiatives in place to help with the change
Remote Working Month
Remote Working: How Wooga's Marco Rizzotti is developing character designs from home
"The quiet environment at home helps me to focus"
Beyond The Office
Beyond the office: What remote work can teach us about the strength of our culture
Kwalee head of development Simon Platt on keeping your staff healthy and happy while adjusting to work-from-home life
Editor's Choice
Pocket Gamer Connects Digital #1: Eight of the best sessions you shouldn't miss
PGBiz editor Ric Cowley highlights the sessions he won't be missing next week
Making Of
Making Of: How Bossa Studio's love of game jams led to Apple Arcade title Hogwash
"Generally, we set aside two days a month for jamming"
Indie Spotlight
Indie Spotlight: How RAC7 Games earned two game approvals for Apple Arcade
"Until Apple Arcade came along, we weren't sure how much longer we'd even be making mobile games."
Rising Demand
How Covid-19 is impacting the mobile advertising industry
Moloco’s Ikkjin Ahnis shares some data
Hypercasual Surge
Hypercasual surges with the top 3 most downloads mobile games from Voodoo
Crunching the data with App Annie
Jobs In Games
Jobs in Games: Jam City's Sarah Wolf on transitioning from lawyer to Harry Potter: Hogwarts Mystery game director
"I believe a wide range of perspectives going into game development is the key to creativity and innovation"
Keep Spinning
Why are people still playing Coin Master?
A dive into a game where the rewards aren't the main draw
Whole New World
How TerraGenesis developer Edgeworks attracts players who have never played games before
The developer talks realism in game design, player engagement and smart monetization tactics
15 Million Tiktok Views
Live and Kicking: Seven years on, Dumb Ways to Die has turned from a marketing campaign to a standalone business
"360 million downloads across all our games and still counting"
Designing Screenshots
Designing mobile game screenshots that actually convert players
App Radar marketing manager Genie Patrathiranond on how to make the most of your screenshots
Indie Spotlight
Indie Spotlight: Pomelo Games on the doubts surrounding sustainability and how Apple Arcade helped create its "purest" game
"It’s a highly competitive market, and it’s getting even more competitive each year"
Jobs In Games
Jobs in Games: AppLovin senior developer Kellie Knight explains the value of learning from failure
"I knew that as a woman going into a traditionally male-dominated field, there were going to be some eyes on me"
Rise Of Ultracasual
The rise of ultracasual: a temporary trend or the future of hypercasual?
Homa Games takes a look at the even more casual take on the hypercasual genre
Track Your Metrics
A simple user acquisition template to track your most important metrics
Pollen VC shares some insights into tracking and understanding your metrics
Practicality And Passion
Netspeak Games CEO Callum Cooper-Brighting on the growing focus on social gaming
"Have a plan to get in to a studio & learn - dreams take time"
Making Of
Making Of: Sumo Digital lead game designer Nic Cusworth discusses how Spyder went from game jam winner to Apple Arcade release
"Going in, I don't think we realised what a huge challenge it was going to be to bring Spyder to life"
Pure Magic
Wizards of the Coasts' John Eberhardt on making the games that you want to play
"Always remember that while individual passion drives excellence, it took massive coordination and patience to build the pyramids."
Indie Spotlight
Indie Spotlight: Orbital Knight CEO Karol Drzymała shares how persistence is the key to survival as an indie
"We've been through some ups and downs over the years"
Jobs In Games
Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US
"The trailer that our team created outperformed in every placement we put into the market at the time"
This Is The Way
Making Of: How Illusion Labs' Way of the Turtle found its way to Apple Arcade
CEO Marcus Dawson shares all
Changing
Covid-19: What comes next?
Jon Jordan looks at what's to come in a post-coronavirus world
Indie Spotlight
Indie Spotlight: How Radiangames’ Luke Schneider worked 80 hour plus weeks to complete Speed Demon
Finding the right amount of focus and work-life balance is by far the biggest issue.
Jobs In Games
Jobs in Games: Niantic head of developer relations Kellee Santiago on empowering others to make unique games
"I know how to empower developers to make games no one has seen before"
Apple Arcade Hype
Six months on, Apple Arcade's hype machine needs kicking into gear
Looking at PS Now and Xbox Games Pass to improve Apple's own subscription service
"expand Even Further"
Kwalee CEO David Darling CBE talks fighting toxicity in the workplace and his soft spot for cryptocurrency
UK studio set to launch more games than ever in 2020
10 Years On
Com2uS: 'Mobile games micro-billing will be big in 2009'
And it's putting its money where its mouth is
The Tester's Perspective
The tester's perspective: Stadia's launch offers lessons for the gaming industry's future
PTW president of North American and India Sijo Jose gives us a different take on Google Stadia
International Women’s Week
Women in Gaming: Freelance presenter and BBC host Julia Hardy on convincing mainstream media to take gaming seriously
"It's very frustrating when you know how popular gaming is"
Live And Kicking
Live and Kicking: How Dragon Mania Legends has thrived for five years with "close to zero crunch"
DML game manager Botond Szalacsi tells us about the game's biggest achievements
International Women’s Week
Women in Gaming: Girls' Games Lab director Caoimhe Roddy on why "companies need to start being more flexible and proactive"
"We need to focus a lot more on equity rather than equality"
International Women's Week
Women in Gaming: Why Kwalee's Verónica Miñano believes awareness needs to start at schools
"When I joined Kwalee, I was one of only two women in what was approximately a 20-person office."
Keep It Simple
How to get your hypercasual game successfully published in 2020
Tamara Feiman from Gismart's seven top tips
International Women's Week
Women in Gaming: Sumo Digital's Lucy Smith discusses the allure of games design
"Anyone who has a strong work ethic and attitude can achieve anything"