Reviewed Policy
Apple changes up its App Store review policies
Appeals can challenge the guidelines
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Ann Thai
Director of Product
Amar Subramanya
VP of AI
Armando Soto
Creative Producer
John Ternus
VP of hardware engineering
Tim Cook
CEO
Isabel Ge Mahe
VP and MD of Greater China
Philip Schiller
Senior VP of Worldwide Marketing
+4 more
Articles featuring Apple
Going Virtual
Apple's virtual reality hardware could hit the market in two years
Mike Rockwell and Jony Ive did not agree on the design
All The Operators
Apple explores updates to iPadOS, WatchOS, and more at WWDC20
Hand washing detection, new Apple Pencil updates, and more
Ios 14
Apple unveils iOS 14 with App Library, improved widgets, and picture-in-picture mode
New details revealed at WWDC20 Keynote
Follow The Rules
Apple to reject any games without an ISBN in China from July 2020
Rumoured crackdown now looks set in stone
Big Money
The App Store generated $458 billion through physical sales and advertising in 2019
$63 billion was generated through digital sales
Loot Boxes
Apple is being sued for having games with loot boxes on the App Store
"A large percentage of Apple's revenues from App Store games come from the in-game purchases"
10 Years On
Opinion: Why a growing disquiet stalks the corridors of WWDC 2010
It's a Jobsian Hobbesian world
Laying Seige
Ubisoft sues Apple and Google over a mobile "copy" of Rainbow Six Siege
"Ubisoft's competitors are constantly looking for ways to piggyback on R6S's popularity"
Social Distancing Measures
Update: Apple set to reopen nearly 100 stores worldwide
"The road back will have its twists and turns"
Next Steps
Apple acquires virtual reality specialist NextVR
Unwilling to discuss its reasons
Big Moves
Apple rolls out App Store to 20 new countries in Africa, the Middle East, and more
Apple Music similarly being expanded to same countries
Shifting Units
Apple shipped 2.5 million iPhones in China last month
Five times more than February
Donations Double
Apple doubles its donations to China to aid in coronavirus relief efforts
The firm will give ¥50 million ($7 million)
Keyword Field Trick
Update: Games are "exploiting" coronavirus SEO on the App Store
Plague Inc. continues top paid charts
Become A Pro
Apple announces new iPad Pro from $799
Launches March 25th
Monopoly?
Apple could purchase Disney during stock drop, says analyst
Stock fell below $100 per share
"odds Are Stacked"
Update: Apple removes Plague Inc. from China App Store due to licensing issues
"Content that is illegal in China"
Price Fixing Allegations
Apple fined record $1.23 billion by French antitrust regulator
Tech Data and Ingram Micro both fined €76 million ($84.4 million) and €63 million (69.9 million) respectively
Containment
Update: Rockstar, EA and Maysalward are the latest companies to enforce remote working due to the coronavirus
Microsoft, Apple, Facebook and Google also request staff to work remotely
Virus Containment
Apple closes all its retails stores outside China
It has around 500 stores
Worldwide Digital Conference
Apple's WWDC 2020 will use an online-only format
Scheduled for some time in June
Apple Arcade Hype
Six months on, Apple Arcade's hype machine needs kicking into gear
Looking at PS Now and Xbox Games Pass to improve Apple's own subscription service
"i Like Apple"
Shigeru Miyamoto talks working with Apple, Pokemon GO and why the Switch was helped by smartphones
Quotes taken from Japanese magazine Famitsu
New Policy
Report: Apple will require all App Store games to have ISBNs in China from July
"Games need to be approved by the State Administration of Press and Publication"
80 Million Devices
Update: Apple sales expected to fall due to iPhone production delay from coronavirus
Sales target likely not to be met
10 Years On
10 YEARS ON: Developers have lost faith in the App Store
The new religion is platform and app store agnosticism
Won Over
Is Apple Arcade worth it? A personal view
Some of the best mobile games are part of the service
Epidemic
Update: Nintendo confirms coronavirus has impacted Switch production
Pokemon event in Hong Kong cancelled too
Following Developments
Apple restricts employee travel as firm monitors coronavirus
iPhone production still looking to be impacted
Apple Q1 2020 Financials
Apple posts record quarterly sales of $91.8 billion thanks to iPhone and wearables growth
Profits grow 11.4 per cent year-on-year for Q1 2020
10 Years On
10 YEARS ON: iPad will be the meteor that finally wipes out small iPhone developers
Big dinosaurs will be conserved
New Year's Day
Apple App Store revenue soars to new record of $386 million in one day
$1.42 billion accumulated between Christmas Eve and New Year's Eve
Friend Or Foe
Apple agrees new multi-year deal with Imagination Technologies to utilise IP
The new multi-use license agreement replaces the former, which was announced in February 2014
Subscriptions
Update: Apple Arcade annual subscription launched at $49.99
12 months for the price of 10
Seeking Audience
Mobile games shouldn’t be at The Game Awards - and that’s fine
Wrong time. Wrong place. Wrong audience
Annual Praise
Google’s GOTY is Call of Duty: Mobile while Apple takes a multi-platform approach
Tis the season
Tech Tock
Apple's gaming-focused AV/VR headset expected by 2022
AR glasses in 2023
Its A Ton
Apple Arcade hits 100 live games
Another six added
Keeping Up To Date
50% of all iPhone users are running iOS 13
It only took 26 days
Continued Protests
Apple and Google pull apps from their storefronts due to Hong Kong protests
Boss of the iPhone maker Cook says that product in question was being "used maliciously" to target police
Apples & Oranges
Why Google Play Pass is orthogonal to Apple Arcade
Different strokes
Ghosting
Is Apple stopping data companies tracking Apple Arcade downloads?
App Annie and Sensor Tower shooting blanks
Share For Success
Why Apple’s attitude to title exclusivity will make or break Apple Arcade
It’s time to join in
Start Here
Apple Arcade - the First Time User Experience perspective
How to organise 71 games
Size Matters
Android to finally overtake iOS as the dominant mobile gaming platform by revenue in 2019
So says Newzoo
Exclusive Games
Apple Arcade, iPhone 11 and Pascal’s Wager headline Apple Special Event
Numerous new exclusive games announced
Paid The Game
Apple Arcade launches September 19th at $4.99/month
One-month free trial available
App Store Kerfuffle
Apple accidentally pays Chinese App Store developers more than expected after bank error
Sources claim the error most likely affected indie developers; Apple to reclaim payouts
Apple Arcade
Apple Arcade subscription could be priced at $4.99 a month
Hidden promotional messages also claims free month's trial for new users