Big Moves
Apple rolls out App Store to 20 new countries in Africa, the Middle East, and more
Apple Music similarly being expanded to same countries
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
John Ternus
VP of hardware engineering
Philip Schiller
Senior VP of Worldwide Marketing
Tim Cook
CEO
Ann Thai
Director of Product
Isabel Ge Mahe
VP and MD of Greater China
Armando Soto
Creative Producer
Amar Subramanya
VP of AI
+4 more
Articles featuring Apple
Shifting Units
Apple shipped 2.5 million iPhones in China last month
Five times more than February
Donations Double
Apple doubles its donations to China to aid in coronavirus relief efforts
The firm will give ¥50 million ($7 million)
Keyword Field Trick
Update: Games are "exploiting" coronavirus SEO on the App Store
Plague Inc. continues top paid charts
Become A Pro
Apple announces new iPad Pro from $799
Launches March 25th
Monopoly?
Apple could purchase Disney during stock drop, says analyst
Stock fell below $100 per share
"odds Are Stacked"
Update: Apple removes Plague Inc. from China App Store due to licensing issues
"Content that is illegal in China"
Price Fixing Allegations
Apple fined record $1.23 billion by French antitrust regulator
Tech Data and Ingram Micro both fined €76 million ($84.4 million) and €63 million (69.9 million) respectively
Containment
Update: Rockstar, EA and Maysalward are the latest companies to enforce remote working due to the coronavirus
Microsoft, Apple, Facebook and Google also request staff to work remotely
Virus Containment
Apple closes all its retails stores outside China
It has around 500 stores
Worldwide Digital Conference
Apple's WWDC 2020 will use an online-only format
Scheduled for some time in June
Apple Arcade Hype
Six months on, Apple Arcade's hype machine needs kicking into gear
Looking at PS Now and Xbox Games Pass to improve Apple's own subscription service
"i Like Apple"
Shigeru Miyamoto talks working with Apple, Pokemon GO and why the Switch was helped by smartphones
Quotes taken from Japanese magazine Famitsu
New Policy
Report: Apple will require all App Store games to have ISBNs in China from July
"Games need to be approved by the State Administration of Press and Publication"
80 Million Devices
Update: Apple sales expected to fall due to iPhone production delay from coronavirus
Sales target likely not to be met
10 Years On
10 YEARS ON: Developers have lost faith in the App Store
The new religion is platform and app store agnosticism
Won Over
Is Apple Arcade worth it? A personal view
Some of the best mobile games are part of the service
Epidemic
Update: Nintendo confirms coronavirus has impacted Switch production
Pokemon event in Hong Kong cancelled too
Following Developments
Apple restricts employee travel as firm monitors coronavirus
iPhone production still looking to be impacted
Apple Q1 2020 Financials
Apple posts record quarterly sales of $91.8 billion thanks to iPhone and wearables growth
Profits grow 11.4 per cent year-on-year for Q1 2020
10 Years On
10 YEARS ON: iPad will be the meteor that finally wipes out small iPhone developers
Big dinosaurs will be conserved
New Year's Day
Apple App Store revenue soars to new record of $386 million in one day
$1.42 billion accumulated between Christmas Eve and New Year's Eve
Friend Or Foe
Apple agrees new multi-year deal with Imagination Technologies to utilise IP
The new multi-use license agreement replaces the former, which was announced in February 2014
Subscriptions
Update: Apple Arcade annual subscription launched at $49.99
12 months for the price of 10
Seeking Audience
Mobile games shouldn’t be at The Game Awards - and that’s fine
Wrong time. Wrong place. Wrong audience
Annual Praise
Google’s GOTY is Call of Duty: Mobile while Apple takes a multi-platform approach
Tis the season
Tech Tock
Apple's gaming-focused AV/VR headset expected by 2022
AR glasses in 2023
Its A Ton
Apple Arcade hits 100 live games
Another six added
Keeping Up To Date
50% of all iPhone users are running iOS 13
It only took 26 days
Continued Protests
Apple and Google pull apps from their storefronts due to Hong Kong protests
Boss of the iPhone maker Cook says that product in question was being "used maliciously" to target police
Apples & Oranges
Why Google Play Pass is orthogonal to Apple Arcade
Different strokes
Ghosting
Is Apple stopping data companies tracking Apple Arcade downloads?
App Annie and Sensor Tower shooting blanks
Share For Success
Why Apple’s attitude to title exclusivity will make or break Apple Arcade
It’s time to join in
Start Here
Apple Arcade - the First Time User Experience perspective
How to organise 71 games
Size Matters
Android to finally overtake iOS as the dominant mobile gaming platform by revenue in 2019
So says Newzoo
Exclusive Games
Apple Arcade, iPhone 11 and Pascal’s Wager headline Apple Special Event
Numerous new exclusive games announced
Paid The Game
Apple Arcade launches September 19th at $4.99/month
One-month free trial available
App Store Kerfuffle
Apple accidentally pays Chinese App Store developers more than expected after bank error
Sources claim the error most likely affected indie developers; Apple to reclaim payouts
Apple Arcade
Apple Arcade subscription could be priced at $4.99 a month
Hidden promotional messages also claims free month's trial for new users
Child Friendly
Apple delays rule changes to data tracking and advertisement in children’s apps
"We aren't backing off on this important issue, but we are working to help developers get there"
Counterpoint
Counterpoint: Offerwalls still deliver enormous value in 2019
As Apple enforces bans on offerwall-based CPI and CPE campaigns, CPA campaigns are still an option for developers
Job News
Xbox co-creator Nat Brown joins Apple
“I’m looking forward to continuing to work on my obsessions by focusing on all applications of graphics”
New Deal
Intel sells its smartphone modem business to Apple
Around 2,200 Intel employees will join Apple
Job News
Jony Ive to leave Apple after 27 years to form independent design company
LoveFrom launches later this year with Apple as first client
Trade War
Apple: New China tariffs will favour foreign competitors, not US
iPhone, iPad, Mac, AirPods and Apple TV will also be affected in new proposals are enacted
Another Lawsuit
Developers sue Apple over App Store fees
“This isn’t the first time we’ve taken Apple to task over anti-competitive behaviour”
Ios 13
iOS 13 gets faster app downloads, better Apple Maps and a Dark Mode
Raft of new features incoming for the latest operating system
Augmented Apple
ARKit 3 gets motion capture and occlusion enhancements
RealityKit and Reality Composer also unveiled offering a raft of new features and easier ways to build apps
Minecraft Ar
Minecraft Earth takes centre stage at Apple’s WWDC
Upcoming augmented reality game used to show off ARKit 3 capabilities
Apple Arcade Controllers
Apple Arcade gets Xbox One and PlayStation 4 controller support
Subscription games service to launch later this year