Deeper Magic
Facebook's angry yet radical reaction to Apple's IDFA changes
IDFA tracking is out. Probabilistic modelling inbound
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Armando Soto
Creative Producer
Tim Cook
CEO
Amar Subramanya
VP of AI
Isabel Ge Mahe
VP and MD of Greater China
Ann Thai
Director of Product
Philip Schiller
Senior VP of Worldwide Marketing
John Ternus
VP of hardware engineering
+4 more
Articles featuring Apple
Left Behind
Fortnite players on iOS are being isolated from other platforms as the new season launches
Apple has prevented the game from being updated
To Battle!
Epic gains temporary protection against Apple for Unreal Engine
Fortnite is still banned from the App Store
Righting Wrongs
Apple Korea is providing $84 million in support programmes for small businesses
$33.6 million will aid South Korean manufacturers
Got Your Back
Microsoft gives its support to Epic in its ongoing feud with Apple
"Developing a game using different game engines for different platforms may be prohibitively expensive and difficult"
Sour Apple
Apple insists that Epic deliberately chose to "cheat" the company after being denied a special deal
Tim Sweeney claimed he asked the change to be for all iOS developers
What About Us?
News publishers are asking Apple to take a lower commission on the App Store
Amazon has a better deal than other companies
Top Of The World
Apple becomes the first US company to be worth $2 trillion
Follows a surge in share prices
Retaliation
Epic files injuction to prevent Apple from removing its developer tools from Mac and iOS
"Apple's actions will 'break' Fortnite for millions of existing players"
Hard Day's Fortnite
Why is Epic going to war with Apple and Google?
Untangling the mess of the Fortnite mobile debacle
It's A Battle
Fortnite generated just $10 million in revenue from Google Play before its removal
It secured 11 million downloads in four months through Google's store
Epic Battle
Epic sues Apple after Fortnite removed from App Store
Two titans of the mobile games industry have gone head-to-head
Grab A Deal
Epic is circumventing Apple and Google's fees to offer discounted V-Bucks in Fortnite on mobile
"Epic passes along payment processing savings to you"
By The Book
The EU is keeping an eye on Apple and the App Store
"The Commission is aware of these concerns regarding Apple's App Store rules"
Access Denied
Apple claims that cloud gaming apps like Project xCloud violate its policies
Microsoft is still commited to bringing its platform to iOS
Io-no
Project xCloud testing ceases on iOS devices
The app was expired on August 5th
See You In Court
Apple faces new $1.4 billion lawsuit over patent infringement
"We are disappointed Xiao-i Robot has filed another lawsuit"
Apple Financials Q3 Fy20
Apple revenues grow 11% to $59.7 billion for Q3 2020
Incremental growth across every segment and region offset increased costs
Apple Commission
Apple under fire over subscription commission rates on the App Store
House Antitrust Subcommitte reveals internal emails showing deals with Amazon over commission rates
Regulated Fun
Apple commissions a new report to show its strict App Store rules make for a better experience
"Trust and integrity are central to making buyers and sellers comfortable trading on the platform"
Lawsuit Filed
Customers can now make a claim against Apple for slowing down old iPhones
They can get around $25 per device
Need A License
The App Store sees over 2,500 game removals in China
In the first week of July
Apple Crackdown
Apple to begin removing unlicensed apps in China from August 1st
Workarounds are available, but none of them are perfect
Games What Won It
37% of iPhone owners game daily while 46% of Blackberry owners have no games
Marking the contrast
Apple Retail Closures
Update: Apple to close two dozen retail stores in the US due to coronavirus
Shares fall 0.5 per cent as a result
Apple Isbn
Apple's China App Store ISBN crackdown begins with update to its developer console
But no games have been removed from the store so far
Change It Up
Apple reportedly cancels contracts with Arcade developers as it shakes up its strategy
"Apple Arcade has redefined what a gaming service can be"
Reviewed Policy
Apple changes up its App Store review policies
Appeals can challenge the guidelines
Going Virtual
Apple's virtual reality hardware could hit the market in two years
Mike Rockwell and Jony Ive did not agree on the design
All The Operators
Apple explores updates to iPadOS, WatchOS, and more at WWDC20
Hand washing detection, new Apple Pencil updates, and more
Ios 14
Apple unveils iOS 14 with App Library, improved widgets, and picture-in-picture mode
New details revealed at WWDC20 Keynote
Follow The Rules
Apple to reject any games without an ISBN in China from July 2020
Rumoured crackdown now looks set in stone
Big Money
The App Store generated $458 billion through physical sales and advertising in 2019
$63 billion was generated through digital sales
Loot Boxes
Apple is being sued for having games with loot boxes on the App Store
"A large percentage of Apple's revenues from App Store games come from the in-game purchases"
10 Years On
Opinion: Why a growing disquiet stalks the corridors of WWDC 2010
It's a Jobsian Hobbesian world
Laying Seige
Ubisoft sues Apple and Google over a mobile "copy" of Rainbow Six Siege
"Ubisoft's competitors are constantly looking for ways to piggyback on R6S's popularity"
Social Distancing Measures
Update: Apple set to reopen nearly 100 stores worldwide
"The road back will have its twists and turns"
Next Steps
Apple acquires virtual reality specialist NextVR
Unwilling to discuss its reasons
Big Moves
Apple rolls out App Store to 20 new countries in Africa, the Middle East, and more
Apple Music similarly being expanded to same countries
Shifting Units
Apple shipped 2.5 million iPhones in China last month
Five times more than February
Donations Double
Apple doubles its donations to China to aid in coronavirus relief efforts
The firm will give ¥50 million ($7 million)
Keyword Field Trick
Update: Games are "exploiting" coronavirus SEO on the App Store
Plague Inc. continues top paid charts
Become A Pro
Apple announces new iPad Pro from $799
Launches March 25th
Monopoly?
Apple could purchase Disney during stock drop, says analyst
Stock fell below $100 per share
"odds Are Stacked"
Update: Apple removes Plague Inc. from China App Store due to licensing issues
"Content that is illegal in China"
Price Fixing Allegations
Apple fined record $1.23 billion by French antitrust regulator
Tech Data and Ingram Micro both fined €76 million ($84.4 million) and €63 million (69.9 million) respectively
Containment
Update: Rockstar, EA and Maysalward are the latest companies to enforce remote working due to the coronavirus
Microsoft, Apple, Facebook and Google also request staff to work remotely
Virus Containment
Apple closes all its retails stores outside China
It has around 500 stores
Worldwide Digital Conference
Apple's WWDC 2020 will use an online-only format
Scheduled for some time in June
Apple Arcade Hype
Six months on, Apple Arcade's hype machine needs kicking into gear
Looking at PS Now and Xbox Games Pass to improve Apple's own subscription service