New Ipads
Apple unveils two new 9.7-inch iPads and a red iPhone 7
Almost all the rumours come true
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Tim Cook
CEO
Ann Thai
Director of Product
Isabel Ge Mahe
VP and MD of Greater China
Amar Subramanya
VP of AI
Philip Schiller
Senior VP of Worldwide Marketing
Armando Soto
Creative Producer
+3 more
Articles featuring Apple
Apple China R&d
Apple investing $507 million in China as it plans to open two more R&D centres
How much R&D can one company do?
Indie Spotlight
Apple opens permanent App Store section for indie game developers
Shining a spotlight on indie creativity
We Heart Indies
Apple celebrates indies with launch of 12 new games on the App Store between March 9th and 20th
A new title released and featured every day, even at the weekend
Something's Bugging Me
App Store bug causes top grossing ranks to drop Candy Crush Saga for driving theory test app
Or was Apple testing a new algorithm?
Ipad You Pad
Report: Apple to refresh entire iPad line with four new devices in March 2017
A new red iPhone 7 is also expected
Big Apples
Apple's next iPhone could cost over $1,000 due to OLED screens and memory upgrades
But a top-end iPhone 7 is already $969
Apple In India
Apple expected to start manufacturing iPhones in India by the end of April
Production will take place in Bangalore
Apple Financials Q1 Fy17
Apple posts record-breaking revenues of $78.4 billion thanks to impressive iPhone sales
iPad sales and China revenues tumble
On The Move
Apple to move international iTunes business from Luxembourg to Ireland
Division responsible for App Store in over 100 countries
Rate And Review
Apple to allow users to rate and review games without leaving the app in iOS 10.3
Also adding developer replies and hard limits to rating notifications
Thanks Brexit
UK App Store prices to jump 25% due to slumping value of the Pound
Turkey and India see price increases too
A Lotta Cheddar
Apple expected to reach $1 trillion in lifetime revenues from iOS devices in 2017
So says Asymco
Iphone Birthday
Apple’s revolutionary iPhone turns 10 today
The device that changed the mobile games indsutry celebrates 10 years since it was first unveiled
Smaller Apples
Apple execs see bonuses cut following sales slump in 2016
Tim Cook will probably be OK
Money Makers
App Store developers earned $20 billion in 2016
Apple rounds up its 2016 with some big numbers
Lawyer Up
Nokia suing Apple in 11 countries for infringing on 40 patents
Negotiations break down
Apple In India
Apple in talks with India's government to begin manufacturing in the country
Looking to emulate China model
Apple Best Of 2016
Clash Royale named best iPhone game of 2016 by Apple
Pokemon GO doesn't get a look in
Watch This
Apple Watch sales on track for best quarter ever, says Tim Cook
Still won't say how much that actually is
App Store Metrics
App Store trends for November 2016: Average of 792 games submitted every day
We take a look at the data from our App Store Metrics
Another New Iphone
Apple's next iPhones with OLED screens could hit the market in 2017
Manufacturers asked to increase production to meet demand
India Iphones
Apple sells 100,000 iPhones in India in three days following demonetisation of high-value bank notes
Only manufacturer to hit sales targets in India
Ipad Semi-pro
Report: Apple to launch new 10.5-inch iPad for enterprise and education markets in 2017
Slots neatly between standard iPad and iPad Pro
Falling Apple
Apple stocks fall 5% following Donald Trump's election and planned tariffs on China
Another loss for Apple
Apple Ar
Apple exploring augmented reality glasses for possible 2018 launch
So claims sources "close to the matter"
Unite Under Cook
Tim Cook tells Apple employees "the only way to move forward is to move forward together" after Trump election win
Apple CEO tries to unite company following US election
Cheap Iphones
Apple begins selling refurbished iPhones to make up for drop in smartphone sales
iPhone 6S now available for $80 less
App Store Metrics
App Store trends for October 2016: Breaking down the number of apps and pricing points
We take a look at the data from our App Store Metrics
A Brighter Future
Apple's next iPhone will replace old LTPS screens with curved OLED
Like the Samsung S7 Edge
Tough Apples
Apple posts first annual revenue loss in 15 years as sales fall by $18.1 billion
Sales down across the board except in Services
Get Found
How to use Apple's App Store Search Ads
Search Ads are now available, but where should you start?
Data Block
Apple's new $925 million Ireland data centre could be delayed by 18 months
Local residents not happy
Super Pre-registration
Super Mario Run hits 20 million pre-registrations on the App Store
Tim Cook talks Nintendo and AR
Ios Uptake
Over 50% of Apple devices now have iOS 10 installed
Slower uptake than iOS 9
Doubling Up
Apple opening second China R&D centre in Shenzhen
Strengthening bonds even more
N-app-oli
Apple opens App Development Centre in Naples' oldest university
Free iPhone, iPad, and MacBook for all students on the free nine month course
Apple Tv Go Home
Apple discontinues third-generation Apple TV
Focusing on flagging fourth-gen model instead
Watch The Drop
Apple Watch sales to drop by one million units in 2016 compared to 2015, analyst claims
So says analyst Ming-Chi Kuo
Look At Me
App Store developers can start using Search Ads on October 5th to promote their games
Appe details pricing structure and analytics package
Apple In China
Apple's new hardware-focused R&D centre in China to cost $45 million
Will employ 500 people
New Apple Campus
Apple to set up enormous new campus at Battersea Power Station
Moving most of its London staff there
Sell Out
Apple sells out of iPhone 7 Plus and jet black iPhone 7 in first week
Other colours still available
Cultural Divide
Chinese tech fans unimpressed by iPhone 7, but devices are selling out in the US
But Chinese less bothered by the loss of a headphone jack
Hot Cakes
Pre-orders are now open for iPhone 7 and Apple Watch Series 2
Already look to be selling out
Apple News
All the news and opinion from Apple’s iPhone 7, Apple Watch Series 2 and Super Mario Run reveals
The biggest announcements
Going Up Or Down?
If Pokemon GO can't save the Apple Watch, nothing will
Will it be a new lease of life for wearables?
Heart Eyes Emoji
Apple outlines huge upgrades to Messages and more when iOS 10 launches on 13 September
We hope you like emoji
Jacked In
Apple's decision to remove the headphone jack for iPhone 7 is a big confusing gamble
Does Apple know what you want before you do?
Mario Chart
Nintendo and DeNA shares rocket on Miyamoto's mobile Mario game announcement at Apple's Keynote
Shares rose as much as 18% before settling to 11% up