Swift Education
Apple wants to ‘revolutionise' how people learn to code with Swift Playgrounds
Education app only available on iPad
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Ann Thai
Director of Product
Philip Schiller
Senior VP of Worldwide Marketing
Tim Cook
CEO
Isabel Ge Mahe
VP and MD of Greater China
Armando Soto
Creative Producer
+2 more
Articles featuring Apple
In Control
Apple TV to get iPhone controller support
Support for four gamepads coming soon
Game And Watch
Game Center coming to Apple Watch
New enhancements for WatchOS 3
More For You
App Store and Google Play to offer subscription-based games with 85% dev revenue split
Same split, different execution
Off Limits
Palestinian indie's war-themed game rejected by Apple, available on Google Play
"Not appropriate" for the games category
Clash Of Titans
Clashing again: Apple to hold WWDC 2016 the same week as E3
Apple's event to run on June 13-17 in San Francisco
Celebrating The Ecosystem
Who are some of Apple's favourite game developers? Earth knows...
Apps for Earth highlights some faves
Downsized
Apple announces a 9.7 inch iPad Pro, gunning for Windows users
Available 31 March, from $599
Bigger =/= Better
Apple announces iPhone SE, the most powerful 4-inch phone ever
Starting at $399
Affordable Wearable
Apple Watch price dropped to $299
New nylon band announced
Big Apple
App Store spending in 2015 was over $20 billion
$1.1 billion over the Christmas period alone
Switching Off
Generating less than $100 a day, Apple TV apps and games are struggling
Bad marketing and poor discovery to blame
Apple Charts
Apple TV App Store improves discovery with addition of chart listings
Is it enough?
Submit To Apple
Apple opens up submissions to its tvOS App Store for Apple TV
With a few guidelines on how to make it happen
Switched On
Apple TV will be launching next week
"The foundation of the future of TV"
Inflationary
Apple increases App Store prices in Australia, Sweden and Indonesia
Foreign exchange balance
No Way Back
Updated: Apple confirms you can no longer re-download bought games since removed from the App Store
Policy shift
New Channel
Apple TV launch games include Galaxy on Fire 3 prequel, Gamevil's shooter Afterpulse and Skylanders SuperChargers
No flipping
Press Harder
Pixel Toys' Warhammer 40K: Freeblade demos gaming potential of iOS 9's new 3D Touch
More bangs for your buck
Not Quite A Console
Apple unveils new Apple TV, starting at $149, available late October
Boasts A8 chipset and new motion remote
Bigger, Faster, Stronger
Apple announces 12.9-inch iPad Pro, starting at $799, available November
Announced on stage at the Apple Special Event
A Little Bird
Apple opens a gaming-specific App Store Twitter account - @appstoregames
The Apple Games Editors get social
Watch Out
What does Apple's financial report mean for the Watch?
Tim Cook kept tip toed around cold hard facts.
Let's Play
Why Apple needs to get into the mobile game publishing business
Carter Dotson has a radical proposal
Touchyfeely
Apple reboots iPod touch range with new colours and A8 chip
Something old, something new
Inflationary
Apple updates App Store prices in four countries, adds low price tier for India
South Africa, South Korea and Turkey prep for price hike
Not Yankee Doodle Dandy
Was Apple right to yank games using the Confederate Flag?
Mavens debate a great cultural divide
Time To Go Native
Despite Everyplay, Kamcord, Twitch and YouTube Gaming, Apple can win the gameplay video war
Carter Dotson explains the strategy
Bye Bye Bursts
Apple killed user acquisition... again?
Another day. Another App Store tweak
Tick Tock
Native Apple Watch SDK beta expected post-WWDC 2015
Calls time on Phoney War
Slow Start
Why Apple Watch won't hit its stride until Q4 2015
Our Wearable Mavens discuss the first three weeks
Eye Of The Beholder
Does Apple really care about indie game developers?
Our Indie Mavens debate Apple's attitude
First Come First Served
Apple's new App Analytics is available in early access beta
In-house app analytics rev up for a test drive
Farewell
Indie veteran Jeff Vogel abandons iOS due to Apple's planned obsolescence
Avernum developer reveals why he's pulled all his games from the App Store
Sonic Boom
iPhone and iPad boom in China as Apple pays out $2.5 billion to its developers
China earns Apple $16.8 billion
Apple Rule
Why the industry thrives on Apple's benevolent dictatorship
Carter Dotson on the good and bad of Apple dominance
Lion's Share
Apple and Google eat up 83 percent of the world's $24.5 billion mobile games market
Newzoo report reveals the top 25 games companies
Watch This
Apple giving away Apple Watch game Rules! for a limited period
It's an Apple Store app promotion
My Store My Rules
App Store featuring of CSR Racing IAP pack underlines promotion of iOS-exclusive paid content
Releases from Kabam, Ubisoft and Warners ignored
Retailing Op
Apple adds Games Manager job to 2 existing App Store game positions
Three roles of power are available
Ios Extender
From $349 to over $10,000, Apple Watch will be available from 24 April
What's going to be on your wrist?
Pay Once & Play
Apple promotes games without in-app purchases
App Store differentiation
Banhammer Trumps Guns
Apple bans App Store screens with characters holding guns, but not melee weapons
Enforcing 4+ age ranking on metadata
Westernisation
How China's soon-to-be #2 iOS status could shift our perceptions of the F2P Android gaming market
Shake up Shanghai style
The Insider
FunPlus hires Greg Essig
Takes head of business role
Rotten Apples?
Is a blue shell inbound for Apple?
Carter Dotson on a decline in standards
Busy Week
Apple App Store smashes revenue records in first week of 2015
Apple has set the bar high for this year
State Of Exchange
Apple to increase App Store prices in EU, Canada and Norway
Prices will also change in Russia and Iceland
Consumer Rights
Apple announces 14 day returns policy for App Store purchases in Europe
EU forces new policy
Opinion
Apple's best games of 2014 over-indexes paid content once again
Following critical not commercial acclaim