Hot Cakes
Pre-orders are now open for iPhone 7 and Apple Watch Series 2
Already look to be selling out
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Isabel Ge Mahe
VP and MD of Greater China
Armando Soto
Creative Producer
Ann Thai
Director of Product
Philip Schiller
Senior VP of Worldwide Marketing
Tim Cook
CEO
Amar Subramanya
VP of AI
+3 more
Articles featuring Apple
Apple News
All the news and opinion from Apple’s iPhone 7, Apple Watch Series 2 and Super Mario Run reveals
The biggest announcements
Going Up Or Down?
If Pokemon GO can't save the Apple Watch, nothing will
Will it be a new lease of life for wearables?
Heart Eyes Emoji
Apple outlines huge upgrades to Messages and more when iOS 10 launches on 13 September
We hope you like emoji
Jacked In
Apple's decision to remove the headphone jack for iPhone 7 is a big confusing gamble
Does Apple know what you want before you do?
Mario Chart
Nintendo and DeNA shares rocket on Miyamoto's mobile Mario game announcement at Apple's Keynote
Shares rose as much as 18% before settling to 11% up
New Iphones
Apple officially announces iPhone 7 and iPhone 7 Plus shipping on 16 September
Prices start at $649
Pokemon Watch
Pokemon GO coming to Apple Watch after racking up 500 million downloads
More downloads in two months than people who live in the US
Watch This
Apple unveils Apple Watch Series 2 with dual-core processor and GPS
A whole bunch of extra features
Mobile Mario
Nintendo bringing Mario to mobile with premium endless runner Super Mario Run
Game announced at Apple's Keynote event
How Much?
iPhone 7 rumoured to launch in US between 15-19 September at $749
Soon the rumours will end
Winding Back The Clock
Paid game subscriptions now live on iOS
Can subscriptions thrive in a F2P world?
Apple Crumbling
iOS device sales continue to decline in China while EU and US see more growth
More data from Kantar World Panel
More More More
iPhone 7 to have 2.4GHz processor and up to 256GB storage
So says another new report
Apple Cleans Up
Apple to limit app name length to 50 characters in the App Store
Deleting broken apps too
Apple Appeal
Apple says $14.5 billion tax bill strikes "devastating blow to the sovereignty of EU member states"
Mobile giant confident ruling will be reversed on appeal
Disruption Inbound
Will iOS 10's Limit Ad Tracking destroy the mobile game UA market?
Is Apple playing a long game?
Dodgy Apples
EU slaps Apple with $14.5 billion tax bill
European Commission deems Ireland state aid illegal
Apple Event
Apple set to unveil iPhone 7 and new Apple Watch on 7 September
iPhone 7 rumoured to drop headphone port
Apple R&d
Apple attempts to improve iPhone sales in China with a new R&D centre
Hoping to improve relations
Up And Down
Apple smartphone sales see small growth in US and Europe, but continue to stumble in China
Poor launch of iPhone SE partly to blame
Watch This Space
Apple Watch 2 fitted with GPS rumored for release in second half of 2016
New smartwatch to bring barometer and better battery life too
Banking Billions
App Store developers have earned more than $50 billion since 2008
July 2016 was a record breaking month for the marketplace
Apple Crumble
Apple drops to fifth place in China's mobile market as local competitors thrive
Not even a new iPhone could help
Still Alive
Streamlined Game Center ditches friends list, adds Sessions, and email/SMS game invites
Also adds up to 100-player 'Sessions'
More About Less
Game Center isn't dead; just "streamlined"
WWDC session will reveal more
Universal Streams
Apple adds livestreaming to iOS 10
Mobcrush and Flaregames highlight their support
Decluttering
Is it game over for Game Center as Apple removes the app in iOS 10?
Part of the iOS 10 Apple app unbundling
Swift Education
Apple wants to ‘revolutionise' how people learn to code with Swift Playgrounds
Education app only available on iPad
In Control
Apple TV to get iPhone controller support
Support for four gamepads coming soon
Game And Watch
Game Center coming to Apple Watch
New enhancements for WatchOS 3
More For You
App Store and Google Play to offer subscription-based games with 85% dev revenue split
Same split, different execution
Off Limits
Palestinian indie's war-themed game rejected by Apple, available on Google Play
"Not appropriate" for the games category
Clash Of Titans
Clashing again: Apple to hold WWDC 2016 the same week as E3
Apple's event to run on June 13-17 in San Francisco
Celebrating The Ecosystem
Who are some of Apple's favourite game developers? Earth knows...
Apps for Earth highlights some faves
Downsized
Apple announces a 9.7 inch iPad Pro, gunning for Windows users
Available 31 March, from $599
Bigger =/= Better
Apple announces iPhone SE, the most powerful 4-inch phone ever
Starting at $399
Affordable Wearable
Apple Watch price dropped to $299
New nylon band announced
Big Apple
App Store spending in 2015 was over $20 billion
$1.1 billion over the Christmas period alone
Switching Off
Generating less than $100 a day, Apple TV apps and games are struggling
Bad marketing and poor discovery to blame
Apple Charts
Apple TV App Store improves discovery with addition of chart listings
Is it enough?
Submit To Apple
Apple opens up submissions to its tvOS App Store for Apple TV
With a few guidelines on how to make it happen
Switched On
Apple TV will be launching next week
"The foundation of the future of TV"
Inflationary
Apple increases App Store prices in Australia, Sweden and Indonesia
Foreign exchange balance
No Way Back
Updated: Apple confirms you can no longer re-download bought games since removed from the App Store
Policy shift
New Channel
Apple TV launch games include Galaxy on Fire 3 prequel, Gamevil's shooter Afterpulse and Skylanders SuperChargers
No flipping
Press Harder
Pixel Toys' Warhammer 40K: Freeblade demos gaming potential of iOS 9's new 3D Touch
More bangs for your buck
Not Quite A Console
Apple unveils new Apple TV, starting at $149, available late October
Boasts A8 chipset and new motion remote
Bigger, Faster, Stronger
Apple announces 12.9-inch iPad Pro, starting at $799, available November
Announced on stage at the Apple Special Event
A Little Bird
Apple opens a gaming-specific App Store Twitter account - @appstoregames
The Apple Games Editors get social