Westernisation
How China's soon-to-be #2 iOS status could shift our perceptions of the F2P Android gaming market
Shake up Shanghai style
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Tim Cook
CEO
Armando Soto
Creative Producer
Isabel Ge Mahe
VP and MD of Greater China
Ann Thai
Director of Product
Philip Schiller
Senior VP of Worldwide Marketing
+2 more
Articles featuring Apple
The Insider
FunPlus hires Greg Essig
Takes head of business role
Rotten Apples?
Is a blue shell inbound for Apple?
Carter Dotson on a decline in standards
Busy Week
Apple App Store smashes revenue records in first week of 2015
Apple has set the bar high for this year
State Of Exchange
Apple to increase App Store prices in EU, Canada and Norway
Prices will also change in Russia and Iceland
Consumer Rights
Apple announces 14 day returns policy for App Store purchases in Europe
EU forces new policy
Opinion
Apple's best games of 2014 over-indexes paid content once again
Following critical not commercial acclaim
Opinion
Too little, too soon: Did Apple announce its Watch too early?
More questions raised than answered
Virtual Reality
Apple hiring for virtual reality project
Job posting hints at Apple's renewed interest in VR
Exclusive
Weekly UK App Store Charts: Monument Valley on the rise
November 10 - November 16
Apple waves goodbye to 'free' gaming by rewording download buttons
The end of an era
Apple releases WatchKit as part of iOS 8.2 beta SDK
A new way to play?
Exclusive
Weekly UK App Store Charts: Candy Crush continues its sweet success
November 3 - November 9
Opinion
So, Tim Cook is gay. Why exactly should you care?
Why no news is good news
Exclusive
Weekly UK App Store Charts: Construction Simulator builds its success
October 20 - October 26
Beyond geeky: Nike and Apple promise more integrated, stylish wearable tech
Plans are revealed for new collaboration
Exclusive
Weekly UK App Store Charts: Angry Birds transforms its fortunes
October 13 - October 19
Mobile Mavens
Apple's iPad reveal: What the industry wanted and what we got
Did reality match up to the hype?
Stateside
iPads, iPads everywhere, so whatever happened to tablet gaming?
Is the dream of games made specifically for tablets over?
Opinion
How Apple has transitioned from a company of vision to one of operations
When responsibility trumps taking a risk
Now we are 5: Apple adds iPad Air 2 and iPad mini 3 to iPad Air, iPad mini 2 and iPad mini range
Consumer segmentation runs wider
Exclusive
Weekly UK App Store Charts: Angry Birds makes its return
October 6 - October 12
Exclusive
Weekly UK App Store Charts: No faulting FIFA as it gives the competition a kicking
September 29 - October 5
Data
Three weeks on, a majority of iOS users still haven't upgraded to iOS 8
A long wait for eight
Exclusive
Weekly UK App Store Charts: FIFA flies to the top of the free charts
September 22 - September 28
Data
Eight days on, iOS 8 adoption rate is around 30%
Apple's estimate seems rather high
Data
Apple sells 10 million iPhone 6s, but iOS 8 adoption rate remains slow
Five days, 25 percent uptake
Exclusive
Weekly UK App Store Charts: Worms on the rise as Football Manager holds top spot
September 8 - September 14
Delete and make space: iOS 8 requires at least 5.7 GB of free space to install
Will Hearthstone and World of Tanks have to go?
Mobile Mavens
Should game developers have their eyes on Apple Watch?
Or is Apple once again leading from the rear?
Exclusive
Weekly UK App Store Charts: Football Manager and Minecraft top the league
September 1 - September 7
A matter of time: Apple Watch is announced but not available until 2015
From $349 device focused on health and communications
Apple supersizes with 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus
Also looks to shake up US retail payments
Exclusive
Weekly UK App Store Charts: Disney's Castle of Illusion seizes control
August 24 - August 31, 2014
Exclusive
Weekly UK App Store Charts: Heads Up! beats Minecraft as Ketchapp dominates the free charts
August 18 - August 24, 2014
Exclusive
Weekly UK App Store Charts: Minecraft takes back its crown as Godus becomes a freemium deity
August 11 - August 17, 2014
Exclusive
Weekly UK App Store Charts: Micromon and Crazy Taxi keep their crowns
August 4 - August 10, 2014
Exclusive
Weekly UK App Store Charts: Micromon dethrones Minecraft as Crazy Taxi hits new highs
July 27 - August 03, 2014
Apple and Samsung agree to halt all patent battles outside of the US
European stalemate
The App Store industry: App 'revolution' has added 500,000 jobs to European economy, says Apple
30% of all app payouts have gone to European devs
Apple analytics: 66.3 percent of all App Store software is freemium
Average price of a game is $0.74
Exclusive
Weekly UK App Store Charts: Minecraft tightens its grip and Kim Kardashian gets re-elected
July 21 - July 27, 2014
Opinion
Operation iPad: Is Apple's revolutionary tablet an endangered species?
Convergence is the word
Exclusive
Weekly UK App Store Charts: Minecraft continues mobile dominance as Fit the Fat is squashed out
July 14 - July 20, 2014
iPhone sales soar past 35 million in latest quarter, but iPad continues slump
Tablet sales down for second quarter in row
Apple to EC: Our F2P controls already 'go beyond' those of our rivals
But US giant claims it will work with Europe
EC orders Apple and Google to clamp down on 'exhortative' F2P games
Consumers need to be informed of costs
Exclusive
Weekly UK App Store Charts: Fit the Fat dominates the free charts as RollerCoaster Tycoon 4 loses out
July 07 - July 13, 2014
Stateside
Apple TV can't afford to sideline F2P if it wants to take on PS4 and Xbox One
Monetisation should co-exist
Up to date: 90% of iOS devices now running iOS 7
One last hurrah