Mobile Mavens
Should game developers have their eyes on Apple Watch?
Or is Apple once again leading from the rear?
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Philip Schiller
Senior VP of Worldwide Marketing
Tim Cook
CEO
Ann Thai
Director of Product
Armando Soto
Creative Producer
Amar Subramanya
VP of AI
Isabel Ge Mahe
VP and MD of Greater China
+3 more
Articles featuring Apple
Exclusive
Weekly UK App Store Charts: Football Manager and Minecraft top the league
September 1 - September 7
A matter of time: Apple Watch is announced but not available until 2015
From $349 device focused on health and communications
Apple supersizes with 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus
Also looks to shake up US retail payments
Exclusive
Weekly UK App Store Charts: Disney's Castle of Illusion seizes control
August 24 - August 31, 2014
Exclusive
Weekly UK App Store Charts: Heads Up! beats Minecraft as Ketchapp dominates the free charts
August 18 - August 24, 2014
Exclusive
Weekly UK App Store Charts: Minecraft takes back its crown as Godus becomes a freemium deity
August 11 - August 17, 2014
Exclusive
Weekly UK App Store Charts: Micromon and Crazy Taxi keep their crowns
August 4 - August 10, 2014
Exclusive
Weekly UK App Store Charts: Micromon dethrones Minecraft as Crazy Taxi hits new highs
July 27 - August 03, 2014
Apple and Samsung agree to halt all patent battles outside of the US
European stalemate
The App Store industry: App 'revolution' has added 500,000 jobs to European economy, says Apple
30% of all app payouts have gone to European devs
Apple analytics: 66.3 percent of all App Store software is freemium
Average price of a game is $0.74
Exclusive
Weekly UK App Store Charts: Minecraft tightens its grip and Kim Kardashian gets re-elected
July 21 - July 27, 2014
Opinion
Operation iPad: Is Apple's revolutionary tablet an endangered species?
Convergence is the word
Exclusive
Weekly UK App Store Charts: Minecraft continues mobile dominance as Fit the Fat is squashed out
July 14 - July 20, 2014
iPhone sales soar past 35 million in latest quarter, but iPad continues slump
Tablet sales down for second quarter in row
Apple to EC: Our F2P controls already 'go beyond' those of our rivals
But US giant claims it will work with Europe
EC orders Apple and Google to clamp down on 'exhortative' F2P games
Consumers need to be informed of costs
Exclusive
Weekly UK App Store Charts: Fit the Fat dominates the free charts as RollerCoaster Tycoon 4 loses out
July 07 - July 13, 2014
Stateside
Apple TV can't afford to sideline F2P if it wants to take on PS4 and Xbox One
Monetisation should co-exist
Up to date: 90% of iOS devices now running iOS 7
One last hurrah
Weekly UK App Store Charts: Rollercoaster Tycoon 4 stays on track
Atari's mobile reboot retains top of iPhone paid charts
Tools
Unity reveals plans to support Apple's Metal tech
Cross-platform engine will handle new iOS-only API
Exclusive
Weekly UK App Store Game Charts: RollerCoaster Tycoon takes Sega for a ride and King fights Kim Kardashian
23 June - 29 June, 2014
Apple brands slavery education game "slanderous, insulting", blocks Path to Freedom from App Store
Likely to cause "complaints from a large group of people"
Apple: $1 billion spent on App Store in 'record' December, 3 billion apps downloaded
Marketplace still towers over Google Play
Weekly UK App Store Game Charts: TwoDots knocks Angry Birds Epic off its perch
Angry Birds Epic is an ex-chart topper on iPhone
Exclusive
Weekly UK App Store Game Charts: Rovio flies high as Stickman Soccer scores a wonder goal
9 June - 15 June, 2014
Opinion
From ctOS to HomeKit and Nest, the Internet of Things means mobile is only becoming more vital
Your entire life in your pocket
Mobile Mavens
How should developers respond to Apple's shifting of the goalposts on ad incentivisation?
Our mobile experts give their view
Stateside
Apple is fast becoming the faceless giant developers love to hate
Life not so rosy inside the walled garden
Apple releases WWDC 2014 tutorial videos for iOS 8, Metal, Swift and more
Getting to grips with the future
Exclusive
Weekly UK App Store Game Charts: Bubble Witch Saga 2 burst onto the scene
2 June - 8 June, 2014
Opinion
Discovery déjà vu: The writing is on the wall for incentivised video ads on the App Store
Death of app discovery tells us all we need to know
Apple beefs up iTunes analytics and attribution as it extends control over user acquisition
Full conversion funnel transparency
Apple's new dawn: iOS 8 changes will "empower developers", says Heyzap
The complete package?
We've not seen rejections of apps that show incentized video ads from GameAds, says Applifier CEO
What is Apple up to?
Apple bans rewarded actions: "I think it wants to own app discovery," says source
Developers caught in the crossfire between Apple, Google and Facebook
Rumourmill
Another brick in the wall: Rumours suggest Apple's banning incentivised video ads and Facebook sharing
Also randomising MAC address
Exclusive
Weekly UK App Store Game Charts: Blek regains first place, Battleheart fights its way onto the scene
26 May - 1 June, 2014
Monument Valley, Threes and DEVICE 6 win big at Apple Design Awards
Leo's Fortune and Blek also honoured
Apple surprises developers with iOS 8's Metal graphics API and Swift programming language
Upgrade path from Objective-C and OpenGL
Opinion
Apple's garden is blooming but the walls are getting higher and inside the shadows are lengthening
Metal and Swift symbolic of proprietary pride
Tim Cook: We're "investing a ton" in the App Store with iOS 8 discoverability
Testflight integration, app bundles, and video previews
Mobile Mavens
Cracking the code: Will Apple's promo code push for IAPs help or hinder developers?
Our experts give their take
AdColony nabs former iAd exec to kickstart global growth
Megan Sullivan appointment follows European expansion
Exclusive
Weekly UK App Store Game Charts: Minecraft and LEGO lay the foundations for iPad dominance
19 May - 25 May, 2014
Exclusive
Weekly UK App Store Game Charts: Table Tennis and Toilet Time surge, but Blek and 100 Balls hold onto top spots
12 May – 18 May, 2014
Opinion
Apple's IAP giveaways will reboot the entire app discovery system... and here's how
Real Racing 3 just the first fruit
Apple allows developers to give away in-app purchases via promo codes
EA's Real Racing 3 the first to benefit