Opinion
From ctOS to HomeKit and Nest, the Internet of Things means mobile is only becoming more vital
Your entire life in your pocket
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Tim Cook
CEO
Armando Soto
Creative Producer
Ann Thai
Director of Product
Isabel Ge Mahe
VP and MD of Greater China
Philip Schiller
Senior VP of Worldwide Marketing
+2 more
Articles featuring Apple
Mobile Mavens
How should developers respond to Apple's shifting of the goalposts on ad incentivisation?
Our mobile experts give their view
Stateside
Apple is fast becoming the faceless giant developers love to hate
Life not so rosy inside the walled garden
Apple releases WWDC 2014 tutorial videos for iOS 8, Metal, Swift and more
Getting to grips with the future
Exclusive
Weekly UK App Store Game Charts: Bubble Witch Saga 2 burst onto the scene
2 June - 8 June, 2014
Opinion
Discovery déjà vu: The writing is on the wall for incentivised video ads on the App Store
Death of app discovery tells us all we need to know
Apple beefs up iTunes analytics and attribution as it extends control over user acquisition
Full conversion funnel transparency
Apple's new dawn: iOS 8 changes will "empower developers", says Heyzap
The complete package?
We've not seen rejections of apps that show incentized video ads from GameAds, says Applifier CEO
What is Apple up to?
Apple bans rewarded actions: "I think it wants to own app discovery," says source
Developers caught in the crossfire between Apple, Google and Facebook
Rumourmill
Another brick in the wall: Rumours suggest Apple's banning incentivised video ads and Facebook sharing
Also randomising MAC address
Exclusive
Weekly UK App Store Game Charts: Blek regains first place, Battleheart fights its way onto the scene
26 May - 1 June, 2014
Monument Valley, Threes and DEVICE 6 win big at Apple Design Awards
Leo's Fortune and Blek also honoured
Apple surprises developers with iOS 8's Metal graphics API and Swift programming language
Upgrade path from Objective-C and OpenGL
Opinion
Apple's garden is blooming but the walls are getting higher and inside the shadows are lengthening
Metal and Swift symbolic of proprietary pride
Tim Cook: We're "investing a ton" in the App Store with iOS 8 discoverability
Testflight integration, app bundles, and video previews
Mobile Mavens
Cracking the code: Will Apple's promo code push for IAPs help or hinder developers?
Our experts give their take
AdColony nabs former iAd exec to kickstart global growth
Megan Sullivan appointment follows European expansion
Exclusive
Weekly UK App Store Game Charts: Minecraft and LEGO lay the foundations for iPad dominance
19 May - 25 May, 2014
Exclusive
Weekly UK App Store Game Charts: Table Tennis and Toilet Time surge, but Blek and 100 Balls hold onto top spots
12 May – 18 May, 2014
Opinion
Apple's IAP giveaways will reboot the entire app discovery system... and here's how
Real Racing 3 just the first fruit
Apple allows developers to give away in-app purchases via promo codes
EA's Real Racing 3 the first to benefit
Exclusive
Weekly UK App Store Game Charts: Blek and Minecraft fly high
5 May - 11 May, 2014
iPad shipments suffer "sharpest ever decline" in Q1
But tablet not in trouble, says Canalys
Exclusive
Weekly UK App Store Game Charts: Leo's Fortune topples Agent 47
28 April – 4 May, 2014
Apple's 30% in-app purchase cut criticised as Comixology pulls IAPs on iOS
Android version also impacted
Infographic
The 24 countries where Windows Phone is outselling iOS
Fortumo reveals the spots
Exclusive
Weekly UK App Store Game Charts: Hitman and Spider-Man team up to hit top
Our new exclusive charts courtesy of Apple
Can buy me love: Apple and Google offering devs promo spots for exclusivity
Wall Street Journal weighs in
Chart Of The Week
Google Play downloads top iOS by 45%...and now it's not far behind on revenue, either
But iOS generates 85% more revenue
Samsung’s used aggressive marketing, not imitation, to top Apple
Need to beat Cupertino giant was a 'survival strategy'
Monetiser Special
Comparing the monetisation efficiencies of Boom Beach and Clash of Clans
Week That Was
Amazon goes 'gaming too' with Fire TV, LINE tops 400 million users, and Microsoft announces Universal Apps
The past 7 days in bite-sized portions
Wwdc 2014
Apple announces WWDC dates, random ticket lottery available for devs
San Francisco, 2-6 June
Child's Play
Apple offers IAP refunds for 'easy' unauthorised purchases by kids
Sends out email directly to customers
Open Shop
Apple launches Indie Game Showcase on App Store
Links up with Simogo for debut splash
Tipping Point
Android tablets oust iPad in terms of 2013 sales
Low end and small screen but big numbers
PocketGamer.biz Week That Was: King gives up on Candy(TM), Rovio unveils new publishing program, and MagicSolver 'moves on'
The past 7 days in bite-sized portions
European Commission to take Apple and Google to task over free-to-play
Many apps are 'misleading' consumers
Exclusive: Hit by Apple's clause 2.25, app discovery tool MagicSolver set to 'call it a day'
All staff to be let go
Stateside: Developers, it's time to look beyond the holy trinity of Apple, Google and Amazon
Studios need to adopt an 'international approach'
Love letters: The making of Ruzzle
How MAG reached the masses with 'zero' marketing
Hot from the Big Indie Pitch SF: Top tips for getting press for your games
Experts tell all
PocketGamer.biz Week That Was: Flappy Bird causes a flap, Dungeon Keeper creates a stir, and Puzzle & Dragons tops $1 billion
The past 7 days in bite-sized portions
Opinion: I don't care about the Dungeon Keeper debacle, and neither should you
Games press spectacularly misses the point
Sneaking Success
The making of Republique
How Camouflaj took stealth beyond Solid Snake
Mobile Gaming Mavens
Will Apple's next big innovation wipe away the memory of iPhone 5C?
Our Mobile Gaming Mavens on getting things back on track
The Charticle: Just how powerful is an Apple Game of the Year award?
Tracking Ridiculous Fishing, Device 6 and Badland
Racing ahead: Samsung extends lead over Apple in record breaking quarter
86 million handsets shipped in Q4 2013
iPhone 5C slump takes shine off record quarter for Apple
51 million iPhones sold in Q1 2014