Going Public
Liftoff files for IPO in the US
IPO proceeds are expected to be used for general corporate purposes and to repay outstanding debt
Company Profile
Liftoff
Website
liftoff.io
About
Since 2012, we’ve been at the forefront of changing how brands think about growing their app businesses.
From being the first to develop an ROI-focused approach to optimizing users to finding new ways of helping mobile businesses get more from their apps, our goal has always been to help mobile app companies connect to their audiences.
Today, we challenge the status quo by developing innovative technologies that help you advance app visibility and build your brand in the long term.
Related People
Joey Fulcher
Global VP Of Sales
Marydeana Nolan
Head of Marketing EMEA
Sven Elstermann
Senior Product Manager
Mark Ellis
CEO
+1 more
Articles featuring Liftoff
Jobs Roundup
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Our regular roundup of the mobile games industry's movers and shakers
The Power Of Playables
Interactive ads surge 20% among top apps as advertisers bet big on playables
Liftoff’s latest report shows the playable ads formats grew eight times higher than non-playables for top spenders last year
Investment News
Liftoff secures minority investment from General Atlantic to accelerate growth
General Atlantic joins majority investor Blackstone in backing the AI-driven performance marketing platform
Sold Shares
Liftoff welcomes new investor as General Atlantic acquires minority stake
Blackstone will continue to hold the majority of shares
Sponsored
In-Game Advertising Insights: Georgina King Shares Key Lessons from Her Career
As part of Liftoff's Women In Games Series, PocketGamer.biz speaks to Georgina King, Business Manager of Ads at Scopely
Women In Games
From Space Ape to Ubisoft and beyond: Saikala Sultanova shares her decade-long marketing journey
Liftoff invites inspirational women to discuss their achievements, challenges and aspirations. This time, we hear from Saikala Sultanova, Co-founder of the UA Society.
Women In Games
From SEGA to Pocket Gems: Julie Dragland’s decade-long journey forging industry partnerships
As part of its Women In Games series, Liftoff invites Julie Dragland, Director of Partnerships & Business Development at Pocket Gems to discuss her achievements, challenges & aspirations
Women In Games
From Candy Crush to Love & Pies: Trailmix’s Philippa Layburn shares her mobile marketing journey
As part of the Women In Games series, Liftoff speaks to Philippa Layburn, User Acquisition Lead at Trailmix Games about her career, the challenges of UA and the changing face of the games market
Women In Games
Ad monetisation: Fanatee’s Beatriz Dias on the importance of preserving user experience
As part of Liftoff's Women In Games series, Beatriz Dias, the monetisation manager at Fanatee discusses her work with ad revenue, quality and the balance with optimising the player experience
Women In Games
PLAYSTUDIOS’ Ravid Sela on the importance of data-driven decisions in ad monetisation
As part of Liftoff's Women In Games Series, PocketGamer.biz speaks to Ravid Sela, Ad Monetisation Manager at PLAYSTUDIOS.
Gaming Trends
74% of midcore installs come from ads in casual games as iOS CPI continues to rise
Hypercasual games still contribute 29% of installs across all genres, while puzzle games also hold strong at 37%
Optimising Opportunity
How Supply Path Optimisation can supercharge user acquisition for gaming advertisers
Ad expert Liftoff highlights how developers can get more from their ad campaigns through a smarter approach to the supply path.
Cpi Situation
ATT continues taking a toll: The cheapest CPI on Apple still costs more than the priciest on Android
Android’s most expensive ad form costs $1.22; Apple’s cheapest is $3.09
App Marketer Insights
What game marketers need to know about driving user acquisition through ad campaigns
Liftoff's VP of Global Sales, Joey Fulcher dives into the results of the company's recent survey to lift the lid on why App Marketers are optimistic about the future - despite market challenges
Women In Games
Niantic’s Karen Tong shares her experience marketing the world’s biggest AR game, Pokémon GO
As part of its ongoing Women In Games series, Liftoff speaks to Karen Tong, Senior Director of Product Marketing at Niantic about her achievements, challenges and aspirations.
Women In Games
DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games
As part of its Women In Games series, Liftoff invites Faith Price, Director of Growth Marketing at DoubleDown Interactive to discuss her achievements, challenges and future aspirations
Women In Games
Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
Liftoff's inspirational Women in Games series speaks to Amy Huang, CEO of Mattel163, about her career, achievements, challenges and work transforming classic brands into digital experiences
Maximise Revenue Improve User Experience
Liftoff's Sven Elstermann on monetising in today's competitive app landscape
In an ever more challenging market, how can mobile marketers and publishers drive revenue and boost in-app ad performance? Liftoff's Sven Elstermann explains...
Women In Games
Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting
From copywriting and communication to community management, voiceovers and scripts, Laura Savickaite tells PG.biz about her journey into games
Women In Games
Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming
Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.
Subscription Success
Mobile games using a subscription model almost triple in a year
Liftoff and Appsflyer report that mobile games represent almost 30% of subscription-based apps
Women In Games Series
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
In part two of their series exploring inspirational women working in games, Liftoff invites Radostina Zhekova and Winnie Wen to discuss user acquisition, creativity and more
Report
Midcore makes up 35% of total gaming revenue on iOS in the United States
The findings come as part of a report from analytics firm Liftoff
Women In Games
Zynga's Paula Neves shares her journey from psychology to mobile marketing
From a psychology major in Brazil to a Senior Product manager with Zynga in Montreal, Pocketgamer.biz finds out more about Paula Neves' journey in games
Liftoff Report
Hypercasual's not dead… But it is slowing down
So what happens next when hypercasual is down but competitive play is up?
Liftoff Report
Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data
Report
Longer ads are performing better than shorter ads
Liftoff discovers 50% higher conversions for videos of 31 to 60 seconds duration
Get Ready For Liftoff
CPI for casual games has fallen, while ROAS has increased
Mobile gaming is now three times the size of its closest competitor
Industry Thoughts
Melanie Zimmermann "We invest in research and analytics. We want to know our players"
Melanie Zimmermann and Vinícius Gerez speak on the growing mobile gaming industry touching on UA and the gaming community
Maximise Your Revenue
Learn how to maximise your in-game revenue stream at Pocket Gamer Connects Helsinki
Gain in-depth insights from top experts when it comes to in-game monetisation at September’s leading conference
Ads And Application
Anna Badalamenti: 89% of publishers monetise their apps using in-app advertisements"
Liftoff's growth senior manager breaks down the best practices of app monetisation
Casual Data
Steady growth forecast for the casual gaming sector
The puzzle genre saw an exceptionally high rewarded ad completion rate
New Iaa Feature
Liftoff releases new feature to improve IAA for advertisers
Advertisers who started using new IAA optimisation saw significant performance gains
Spending On Subscriptions
Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games
11% of subscription-model apps are games
Prepare For Launch
Jeremy Bondy named new CEO of Liftoff
Bondy will succeed founder Mark Ellis, who will remain as senior advisor
Designer Acquisition
Mobile game marketers can use game design to build better UA campaigns
Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself
Women In Mobile
Liftoff to promote women's roles in mobile industry via Women in Mobile
Launch party on 27 April 2022
Analysis Of Ad Creatives
Liftoff: playable ads are most "cost-effective" ad format
Analysis of over 200 million instals and 12.6 billion clicks
Ad Analysis
37 second video ads are most effective for hypercasual games
So claims Liftoff Vungle
Ka-ching
US social casino users still spending post-pandemic; Q2 2021 was a record $260 million
iOS social casino spending in US reached $1 billion during height of pandemic
Bigger Beast
Vungle and Liftoff merge to create end-to-end mobile adtech
Consolidation upscales
Beyond Idfa
iOS 14.5 is (very) nearly here! Are you ready for the mobile marketing implications?
Free ticket offer to today's PocketGamer.biz Summit: Beyond IDFA
Be Ready
Mobile firms band together to form the Post-IDFA Alliance
To offer support following Apple's IDFA changes
Money Money Money
Mobile app marketing specialist Liftoff secures backing from Blackstone
“We’re excited to be partnering with Blackstone, one of the premier private equity firms in the world"
Data
Mobile games generated $41.5 billion in 12 months
Liftoff research
Subs The Way
Mobile users are more likely to subscribe than make a one-off purchase
10.9 per cent of iOS users use a subscription service
Report
Liftoff reports women are buying in-app purchases 79 per cent more than men
The report also finds iOS users are harder to acquire but more valuable to get on board
Cost-effective Ua
Women in US more likely to buy IAPs than men
Liftoff breaks down all the demographics
Suns Out Thumbs Out
Average cost per paying mobile game player falls by 47% in first half of 2016
iOS users are more likely to spend though