Playable Ads For Mid & Hardcore
How to build great playable ads for midcore/hardcore games
"The ad we produced together allowed users to experiment with how different character combinations impact the battle experience"
Company Profile
Mobvista
Website
www.mobvista.com/
About
Mobvista specializes in global mobile advertising and overseas game publishing. As the industry – leading mobile advertising platform, Mobvista covers worldwide mobile users, reaching billions of daily impressions through boosting technology innovation and excellent customized service.
We focus on providing advertisers and app developers with comprehensive solutions to high quality users targeting, performance marketing and traffic monestization with global officers in Hong Kong, Guangzhou, Beijing, San Francisco, New Delhi and Singapore
Related People
Clement Cao
CEO
Greg Castro
VP of Partnerships
Nick Roveta
Advisor to Executive Team
Gregor Smith
Sales Director EMEA
Robin Duan
CEO
+2 more
Articles featuring Mobvista
Fun & Effective Playable Ads
How to build great playable ads for casual games
"Across most casual game categories, playable ads consistently outperform video formats in ROI and registration rates"
Guest Post
Maximising ROI with Playable Ads: Key Strategies for Success
Mobvista’s Greg Castro discusses the state of playable ads
Ad Tools
Mobvista launches new XMP platform for cross-channel monitoring
The dashboard lets developers track multiple analytics for their campaigns
Hypercasual 2.0?
Is the mobile gaming market ready for hypercasual 2.0?
Mobvista looks at how the hypercasual market can start to evolve
Esports In China
China has a big plan to become the global centre of the games industry
Mobvista CEO Clement Cao talks us through the moves that China is making
Ads
Mobvista revenue from programmatic advertising grew 99 per cent in the wake of its IPO
Ad tech platform reports a 38.9 per cent annual increase in total revenue, hitting $435 million
Stocked
Mobvista hopes to snag $173.9m from IPO to boost mobile advertising and analytics platform
The Hong Kong-based company also intends
Artificial Intelligence
4 ways China’s AI industry could transform video games in the country across the world
Mobvista investigates the hot new tech and its potential effects
Chicken Dinner
Say hello to China’s biggest mobile gaming export so far - battle royale
Goodbye matching coloured candy, hello machine guns, silly hats and shrinking maps
Top Tips
8 tips for mobile games publishing success in China
Mobvista lays out some key advice from its ‘Looking East: How to launch mobile games in China 2018’ report
Big In China
How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
NativeX's Joyce Ye deals out the advice
Industry Survey
Mobile Games Developer Trends 2017: What’s hot and what’s not
The industry tells us the shape of the sector in 2017
Survey And Competition
Last chance to enter our latest mobile games developer trends survey!
WIN TICKETS TO PG CONNECTS LONDON 2018! Take part in our latest survey, in association with Mobvista… and maybe get yourself tickets to our next conference
Mobvista Financials 2016
Chinese ad tech firm Mobvista scores revenues of $296 million for 2016 thanks to overseas sales increase
Revenues up 155% year-on-year
Marketing's Millions
Mobile marketing firm Mobvista agrees $100 million loan deal with Bank of China
Chinese firm wants to expand accelerate overseas expansion plans
The State Of Play For Ads
Advertising megatrends for 2017
Mobvista's Nick Roveta on the latest in advertising
Buying Data
Chinese mobile ad platform Mobvista continues its westward expansion buying GameAnalytics
Deal #2
Going West
Chinese mobile ad network Mobvista buys NativeX for $25 million
Rolled up