Beastly Balancing
Monster Hunter Now enters new season with "major update" promised every quarter
New balancing, monsters and weapons are on their way to Niantic’s second-biggest game
Company Profile
Niantic
Website
www.nianticlabs.com/
About
We are a geo-focused developer and the creator of Pokemon GO, helmed by John Hanke.
We believe we can use technology to lean into the ‘reality’ of augmented reality — encouraging everyone to get outside and connect with the world around us. It’s our responsibility to consider user privacy, responsible use, inclusive development processes, and AR’s potential impact on the world now, not after the fact.
Related People
John Hanke
CEO
Anne Beuttenmüller
Product Marketing Manager
Karla Reyes
Growth Product Manager
Kellee Santiago
Head of Developer Relations
Kirsten Koa
Senior Software Engineer
Karen Tong
Senior Director of Product Marketing
Matt Ein
Senior Game Designer
Ziah Fogel
Senior Producer
Laura Warner
Senior Game Designer
+6 more
Accolades
Articles featuring Niantic
Pokemon Persuasion
Pokémon Go changes tack and adds Pokémon Legends for cross-platform promo
Hisuian Decidueye, Typhlosion, Samurott and Wydeer are on the way from Pokémon Legends: Arceus
Pioneering Peridot
Niantic bringing generative AI to Peridot for "surprising" AR encounters
Peridot taking augmented reality to a new level with AI pets reacting to the real world
PokÉmon Goes
Augmented reality: Pokémon Go delivers $323 million in real-world economic impact
Pokémon Go fest events outpaced last year’s total and generate revenue towards local businesses
Franchise Fortune
Monster Hunter Now is officially a hit, but is it the next Pokémon Go?
Almost two months on from Niantic’s latest launch, we take a deep dive into Capcom’s beloved franchise and promising new collaboration
Seasonal Specials
Big games pull out all the stops for Halloween special events
What better time to put on a crowd-pleasing special than the unifying, international, scary spectacle that is Halloween? Here's how the big names are celebrating this year
Hot Five
Hot Five: Azur Games and Metacore acquisitions, hybridcasual hype, and Niantic’s new star
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Monster Milestone
Monster Hunter Now wins big with 10 million downloads in 35 days
Niantic’s latest success: Here's the story so far…
Halloween Hunting
Monster Hunter Now’s first seasonal event embraces Halloween
Niantic’s latest will celebrate its first seasonal event six weeks on from launch
Joys Of Japan
Japan’s mobile playerbase spends above and beyond on new mobile games
Diandian’s report shows how much Japanese players are willing to spend on the hottest new games
Pokemon Party
Pokémon Go’s new Party Play aims to get even more gamers outside
The new feature sees players team up in groups of four and take on challenges
Battle Of Behemoths
Monster Hunter Now is Niantic’s second biggest game with $31.44 million in one month
Niantic and Capcom’s latest project is a roaring success by every metric
Hot Five
Hot Five: Niantic has a new star, Epic warns of "degradation in quality", and new games hit the market
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Reigning Revenue Raisers
Top 10 highest-grossing mobile games of all time
From Candy Crush and Clash of Clans to Pokémon and Lineage M
Advertising
Niantic launches first in-game 'rewarded AR' advertising collaboration in Pokémon Go
In-game AR ads are Niantic's new hope for fresh revenue as Pokémon Go numbers slide
Sleuthing A Strategy
Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns
Pokémon Go gets sleuthing one day ahead of the new Nintendo Switch title’s release
Monster Hunter Now
Monster Hunter Now set to be Niantic’s third biggest game with $14 million in first month revenue
The game is Niantic’s fourth largest launch, and consistent consumer spend could see it climb even higher
Indian Expansion
Mobile is key to Capcom’s expansion goals in India
Company COO Haruhiro Tsujimoto believes Capcom may sell more games in India than China within a decade
Rumbling Rise
Monster Hunter Now reaches five million installs in first week
Niantic and Capcom’s latest location-based game sees strong start after three million pre-installs
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including internal leaks on the future of Xbox, Brawl Stars success, the expansion of Pokémon Go and more
Unity Runtime Fee
Unity's biggest games: The big names who'll pay the biggest bucks
With an 70% of developers using Unity, it's the power behind the throne for thousands of much-loved titles including smash hits that keep some of gaming's biggest names afloat
Pokémon Go
Pokémon GO sets sights on tenfold increase in monthly active users in India
Niantic vice president of emerging markets Omar Tellez reveals big plans for the game’s expansion
Localisation
Niantic strengthens Indian market commitment with Hindi version of Pokémon Go
As part of the update The Pokémon Company has also localised the names of over 800 Pokémon
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including Final Fantasy failure, the game industry's talent hunt and something about a 'runtime fee'?…
The Hunt Is Here
Niantic and Capcom's Monster Hunter Now launches with three million pre-registrations
The game is now available globally as players get to experience its unique take on a stamina system…
Install Incentives
Monster Hunter Now reaches three million pre-installs days before launch
There are now three million hunters of monsters waiting for launch
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including the insignificance of mobile when AR meets AI and… pure… unadulterated… horror!
Supersized Sum
Pokémon Go catches them all
The mobile giant now has seven more species on board than any other Pokémon game
Plucking Pikmin
Nintendo and Niantic team up again for AR browser game Pikmin Finder
The second AR Pikmin title releases to keep gamers busy at Nintendo Live 2023
Platform Power
Niantic gives 8th Wall developers new AI tools
The Pokémon Go master's AI tech delivers new generative textures and more to devs
Gotta Catch’em All
Pokémon Go invites players to the Paldea region
Creatures from the franchises latest generation are making their Pokémon Go debut in a September promotion
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Pokemon Go
Pokemon Go is the USA’s fourth most downloaded mobile game of all time
Seven years on the game remains a smash hit worldwide with 168 million downloads
Monetisation
Can Amazon Anywhere open up a new monetisation channel for mobile games?
Layer co-founder Rachit Moti explores Amazon Anywhere's moves to monetise your game with physical purchases
Routes Arrive
Niantic flies the AR flag with new features in Pokémon Go
Routes in Pokémon Go is a new feature being rolled out ahead of eagerly anticipated Niantic/Capcom collab, Monster Hunter Now
Monster Hunter
Monster Hunter Now opens for pre-registration ahead of September 14 release
The game will bring the hit franchise to mobile for the first time
New Release
What is Pokémon Sleep? The latest craze explained
The game brings the world of sleep tracking apps to one of the world’s most beloved franchises
Job News
July's Mobile Movers and Shakers: Roblox appoints new chief partnership officer and Playtika sees a hiring spree
July has seen some significant moves by some of the industry's biggest company's - here's just a few
Pokemon Permeates
Pokémon Go is seven years old today… And I'm playing it for the first time…
In time for Pokémon Go’s seventh anniversary I finally give it a try and discover a game that prioritises mobile gaming perfectly
Pokemon Power
More than 600 billion Pokémon caught as Pokémon Go approaches seventh anniversary
Celebration details revealed for upcoming anniversary
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including EA's big break up, new looks, new opportunities and new challenges…
Redundancies
Niantic lays off 230 employees and cancels Marvel AR game
Shock news. The augmented reality gaming giant shutters a studio and games
Sprouting Seeds
Pikmin Bloom introduces crossover content promoting first mainline game in ten years
Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom
Ranking
AppLovin takes downloads top spot for US companies worldwide
Data.ai's latest shows mobile-first beating the big names to take pole position
New Features
Niantic adds Campfire to Pokemon Go in social gaming push
The new feature aims to draw players of their biggest game into their social ecosystem
Documentation
Zynga, Playrix and Niantic were all potential entries on Microsoft’s shopping list
News comes as part of the revelation Microsoft considered buying Sega
Here For A Hoot
Niantic reveals new tools and launches mixed reality Wol with 8th Wall
Wol the owl is AI-enabled, guiding users through a redwood forest
Releases
Niantic's next big game gamble Peridot officially launches
The new title from the Pokémon Go hitmakers takes a twist on their established AR formula
Stocks
Monster Hunter Now boosts Capcom share prices
The AR title is set to be released by Niantic
Pokemon Partnership
Niantic partner with Kung Fu Tea to keep Pokémon Go players refreshed
More than 350 bubble tea shops to collaborate with Pokémon Go