Highlighting Diversity
Wooga's Switchcraft leads the way for casual puzzle mobile game diversity
63% of main cast come from BIPOC backgrounds, with 38% LGBTQ+
Company Profile
Playtika
Website
www.playtika.com/
About
Playtika smash art together with science to bring the most engaging and fully customized game experiences. Their diverse portfolio of games is synchronized across platforms and devices. Anywhere. Anytime.
Related People
Jenny Raichel
Business Relations Manager
Roi Glazer
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Jacob Mendel
Vice President of Blockchain Technology
Amir Coifman
General Manager of Solitaire Grand Harvest
Eric Rapps
Manging Director, Playtika Growth Investments
Alexander Galasso
User Retention Director
Dudu Dahan
Executive GM Casual Division
Robert Antokol
CEO
Or Zilberman
Ad Monetization Lead
+6 more
Accolades
Articles featuring Playtika
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Switchcraft Sorceress
Wooga launches magical themed match-3 Switchcraft worldwide
Features wider diversity in narrative, such as sexuality and disability
Jackpot
Annual US mobile casino game spending reaches $4.8 billion
Coin Master was #1 title with $651 million
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Entering New Markets
Playtika snap up Redecor dev Reworks for up to $600 million
Expanding into the growing design category
Hiring Now
10 games industry jobs to apply for this week
Job vacancies from King, Zynga, Niantic and Playrix
International Women's Week
"It’s the success and development of female executives that will change perceptions about gaming"
Women in Games week continues with Playtika's Jenny Raichel
A Good Deed
Solitaire Grand Harvest forms partnership with WWF
More than $100,000 will be donated throughout 2021
Going Public
Playtika secures $1.88 billion via IPO
69.5 million shares for sold for $27 each
Master The Meta
Master the Meta: What you need to know before Playtika’s IPO
To kick off 2021, the MTM team takes a look at Playtika's movements ahead of its IPO
Going Public
Playtika officially launches IPO
69.5 million shares to be sold for $22 to $24
Public Potential
Playtika IPO shows revenues and debts of $2.3 billion
It aims to raise over $1 billion
Going Public
Playtika looks to go public as it confidentially files for an IPO
Could be valued at $10 billion
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Makeover!
Playtika has given itself a rebrand
"Playtika's new look and feel is designed to match our new brand story and our mission – to entertain the world through infinite ways to play"
Pastures New
Interview: Why Jens Begemann thinks now is the right time to leave Wooga
"Wooga is strategically set in the right direction and I miss the early days"
Earth Day 2020
Solitaire Grand Harvest launches environmentally-friendly activities for Earth Day 2020
"We want to ensure that, even under lockdown, the 50th Earth Day inspires more people than ever before"
A Good Deed
Playtika's Bingo Blitz is donating meals to Feeding America
10 meals for every virtual meal made by players
A Good Deed
Playtika is donating its catered meals to local communities to help against the coronavirus
It's giving resources to its staff working from home
Bugtastic
Seriously launches Best Fiends Stars as franchise crosses $285 million in revenue
First release since Playtika acquisition
No Deal
Playtika considers international IPO after Chinese deal fails again
Giant Network gives up the attempt
Charts
Tencent tops September mobile publisher grossing chart
Fellow Chinese firm NetEase was second place
Best Of 2019
The Top 50 Mobile Game Makers of 2019
Revealed: The movers, shakers and moneymakers!
Looking Up
Playtika's scale is inspiring to us says Wooga's Jens Begemann
Berlin-based studio CEO shares his thoughts on acquisition, streaming and privacy
M&a
Playtika acquires Best Fiends developer Seriously
Terms of the deal were not disclosed
New Mindset
Playtika opens London studio
New office is part of the newly unveiled Games Lab focused on casual development
Expansion
Playtika eyes rapid development with new casual games division
The Casual games Lab will be based in Tel Aviv, Israel
Location, Location
Israeli publisher Playtika has opened new R&D office in Bucharest
Qualitest partners with the Israeli developer to launch the new testing and QA location
Super Acquisition
Playtika continues M&A activity with purchase of casual card game dev Supertreat
Comes a month after Wooga deal
Big Deal
Social casino giant Playtika acquires Pearl’s Peril dev Wooga
German studio finds a buyer after self-proclaimed 'tough two years'
Growth Investment
Why Playtika has created a warchest to invest up to $400 million in companies around the world
Playtika Growth Investments MD Eric Rapps discusses the social casino giant's new funding arm
Bust
Free-to-play casino games land four gaming companies with online gambling lawsuits
Legal action follows a similar ruling that found Big Fish Games’ casino experiences to have violated Washington state law
Funding Opportunities
Social casino firm Playtika establishes Israel-focused $400 million investment arm
Aims to support growth of Israel-based companies
The Charticle
Just how popular are social casino games on the App Store top grossing charts?
Casino games endure on mobile, but how big is the industry?
From China To Israel
Chinese consortium trumps Netmarble to acquire Playtika for $4.4 billion
Includes Giant and Jack Ma's Yunfeng Capital
Poker Face
Netmarble reportedly eyeing social casino with a $4.3 billion Playtika acquisition
New markets
Everyone Is Core
Playtika's Alex Galasso on why the casual gamer is dead
Big change happening