Creatives
Playtika takes potshots at Candy Crush with new Best Fiends ad campaign
“Download free, play sugar free”
Company Profile
Playtika
Website
www.playtika.com/
About
Playtika smash art together with science to bring the most engaging and fully customized game experiences. Their diverse portfolio of games is synchronized across platforms and devices. Anywhere. Anytime.
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Dudu Dahan
Executive GM Casual Division
Eric Rapps
Manging Director, Playtika Growth Investments
Jenny Raichel
Business Relations Manager
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CEO
Or Zilberman
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Accolades
Articles featuring Playtika
Hires
Playtika makes two new senior hires
Gili Brudno and Darlan Monterisi join the Israeli publisher and developer
Financials
Playtika to halt development of new games following rocky financials
Playtika’s Q4 2022 financials revealed a few key victories, and losses
Sales
Rovio are officially in talks with Playtika, and others, for a potential sale
A recent statement on Rovio’s investors page indicates that the Angry Birds developer may also be in talks with other interested buyers
Mergers & Acquisitions
Playtika offers $737.5m to acquire Angry Birds developer Rovio
Israeli-based Playtika have sweetened their offer to acquire Rovio, as the latter remains reliant on their flagship franchise
Academia
Playtika partners with Israeli universities to offer gaming related courses
Israeli mobile developer Playtika is set to partner with local universities to offer gaming-related courses
Layoffs
Playtika announces layoffs of over 600 employees
15 percent of the company’s staff will be affected by job cuts
Investment
Playtika announces $25m investment into Turkish dev Ace Games
The Turkish developer Ace Games attracted a major $25m investment from mobile developer Playtika
Playtika Financials
54.9 percent of Playtika’s revenue now comes from its casual portfolio
The company’s quarterly report shows a 1.9 year-on-year increase in revenue
News
Playtika to close Helsinki studio Seriously
The Finnish studio developed the match 3 puzzle game Best Fiends for iOS and Android.
Israeli Gaming Market
Israeli gaming market worth $9 billion
74 percent of the country’s mobile gaming workers specialise in social and casual games
Milestone
Wooga celebrates $500 million milestone
Wooga has seen its title June's Journey reach $500 million in lifetime revenue
Interview
Dudu Dahan: "Creating a successful game without financial backing is nowadays almost impossible"
We interview Dudu Dahan from Playtika about the changing games industry
Industry Report
71% of H1 2022's total deal value came from just 5 deals
A new report breaks down the biggest deals, acquisitions, and mergers of the first half of 2022
Quarterly Report
Playtika sees big success with casual games
A strong quarter for the company
A Strong Quarter For Mid-core Titles
The highest-grossing mobile games of the quarter revealed
A new study examines the mid-core, casino, and casual markets
Success And Challenges
Israeli industry reached $8.6 billion in revenue in 2021, with mobile the dominant gaming platform
Israeli gaming industry must overcome lack of local talent, youth investment, and government funding to build
Minority Owner
Joffre Capital acquires 25.7% stake in Playtika
The stake was acquired for $8.5 billion
Hot Five
Hot Five: Playtika layoffs could reach 250, Supercell invests $60mil into Love & Pies, and Square Enix commits to NFTs
The hottest news articles on PG.biz
Locational Layoffs
Playtika to lay off 250 employees as it closes three development studios
London, Los Angeles, and Montreal studios are closing, Helsinki studio considered
Real-world Resources
Solitaire Grand Harvest players are helping plant a new Californian forest on Earth Day
Supporting the launch of a game initiative
Bringing Blockchain Brain
Playtika hires Jacob Mendel to leverage blockchain expertise
Having led blockchain initiative at J.P Morgan and Intel
Sharing Support
Updated March 8: game companies offer support for Ukraine
Supercell, InGameJob, and John Romaro among others
Protecting Pine
Playtika to plant up to 100,000 Western white pine trees to reinvigorate species
House of Fun players will contribute to number of trees planted through gameplay
Casual Control
Playtika revenue grew 8.9% to $2.58 billion in 2021
Board of directors considering the sale of the company
Broadening The Board
Playtika brings Dana Gross and Hong Du onto the board
Brings total board members to seven
Charitable Collaboration
Playtika partners with Make-A-Wish for holiday event in Bingo Blitz
Will donate $100,000 if goal is reached
On The Edge
Edge Gaming raises $10 million for user-generated content platform
Backed by Playtika
Ai Innovation
Playtika opens new studio in Switzerland
Will focus on AI and R&D
Highlighting Diversity
Wooga's Switchcraft leads the way for casual puzzle mobile game diversity
63% of main cast come from BIPOC backgrounds, with 38% LGBTQ+
Switchcraft Sorceress
Wooga launches magical themed match-3 Switchcraft worldwide
Features wider diversity in narrative, such as sexuality and disability
Jackpot
Annual US mobile casino game spending reaches $4.8 billion
Coin Master was #1 title with $651 million
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Entering New Markets
Playtika snap up Redecor dev Reworks for up to $600 million
Expanding into the growing design category
Hiring Now
10 games industry jobs to apply for this week
Job vacancies from King, Zynga, Niantic and Playrix
International Women's Week
"It’s the success and development of female executives that will change perceptions about gaming"
Women in Games week continues with Playtika's Jenny Raichel
A Good Deed
Solitaire Grand Harvest forms partnership with WWF
More than $100,000 will be donated throughout 2021
Going Public
Playtika secures $1.88 billion via IPO
69.5 million shares for sold for $27 each
Master The Meta
Master the Meta: What you need to know before Playtika’s IPO
To kick off 2021, the MTM team takes a look at Playtika's movements ahead of its IPO
Going Public
Playtika officially launches IPO
69.5 million shares to be sold for $22 to $24
Public Potential
Playtika IPO shows revenues and debts of $2.3 billion
It aims to raise over $1 billion
Going Public
Playtika looks to go public as it confidentially files for an IPO
Could be valued at $10 billion
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Makeover!
Playtika has given itself a rebrand
"Playtika's new look and feel is designed to match our new brand story and our mission – to entertain the world through infinite ways to play"
Pastures New
Interview: Why Jens Begemann thinks now is the right time to leave Wooga
"Wooga is strategically set in the right direction and I miss the early days"
Earth Day 2020
Solitaire Grand Harvest launches environmentally-friendly activities for Earth Day 2020
"We want to ensure that, even under lockdown, the 50th Earth Day inspires more people than ever before"
A Good Deed
Playtika's Bingo Blitz is donating meals to Feeding America
10 meals for every virtual meal made by players
A Good Deed
Playtika is donating its catered meals to local communities to help against the coronavirus
It's giving resources to its staff working from home
Bugtastic
Seriously launches Best Fiends Stars as franchise crosses $285 million in revenue
First release since Playtika acquisition
No Deal
Playtika considers international IPO after Chinese deal fails again
Giant Network gives up the attempt