Playtika Acquisitions
From Wooga to Innplay Labs: Inside Playtika’s shopping spree
The Israeli gaming giant has made a number of high-profile acquisitions. Here's the list from start to finish
Company Profile
Playtika
Website
www.playtika.com/
About
Playtika smash art together with science to bring the most engaging and fully customized game experiences. Their diverse portfolio of games is synchronized across platforms and devices. Anywhere. Anytime.
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Jenny Raichel
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Dudu Dahan
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Manging Director, Playtika Growth Investments
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Ad Monetization Lead
Amir Coifman
General Manager of Solitaire Grand Harvest
Robert Antokol
CEO
Alexander Galasso
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+6 more
Accolades
Articles featuring Playtika
Acquisition
Playtika closes acquisition of Innplay Labs
The acquisition was valued at up to $300 million
Ghost Detective
Playtika subsidiary Wooga unveils Ghost Detective on Netflix
The hidden object game is the latest step in fulfilling Netflix’s gaming ambition
Acquisition
Playtika set to acquire Innplay Labs for up to $300 million
The acquisition includes an $80 million upfront fee
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Jobs News
August's Mobile Movers and Shakers: Ahmed Sharif joins Sandsoft, Jeaneane Falkler moves to Room 8 and more
August has seen some significant moves by some of the industry's biggest company's - here's the highlights from the last week
Stocks
Playtika investor confidence grows despite recent financials
Estimations of the company's stock have risen since their most recent financial release
Financials
Playtika latest results show decreases in revenue & paying users
The company previously halted all further development on new titles in favour of concentrating on their existing portfolio
Acquisition
Playtika acquires Azerion's Youda Games portfolio for upwards of $89.1 million
Azerion is selling the portfolio as part of its business refocus with an earnout agreement potentially pushing the price even higher
Deals
Sega's Rovio deal clears regulatory hurdles and gets the green light
Barring a sudden 11th hour flap, the Sega's Rovio acquisition is set to go ahead
Job News
July's Mobile Movers and Shakers: Roblox appoints new chief partnership officer and Playtika sees a hiring spree
July has seen some significant moves by some of the industry's biggest company's - here's just a few
Stocks
EA and other video game stocks see big boost as M&A fever creeps in
Shares are trading ‘in sympathy’ with Microsoft and ABK as the AquiBlizz saga looks set to close
Stocks
Playtika bounces back as bank upgrades mobile developer from "Underperform" to "Neutral"
The upgraded rating saw a small but noticeable rise in stock price by 4%
World Rainforest Day
Playtika will secure over 314 thousand acres of land in the Amazon
The latest House of Fun Impact initiative is in partnership with environmental rewards program Dots Eco
Rumours
Could Playtika be a target for a buyout?
After a strategic review last year resetting the company's course, buyers are reportedly showing interest
State Of Play
Case study: Boosting revenue in Solitaire Grand Harvest
Game mechanics go under the microscope… We go in deep with a case study that boosted its revenue despite key industry challenges
Discussions
Rovio halts discussions with Playtika with no deal in sight
The Israeli publisher had been eager to make a cash offer to buy the Angry Birds developer
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss loot boxes, mobile moves and giant slaying…
Creatives
Playtika takes potshots at Candy Crush with new Best Fiends ad campaign
“Download free, play sugar free”
Hires
Playtika makes two new senior hires
Gili Brudno and Darlan Monterisi join the Israeli publisher and developer
Financials
Playtika to halt development of new games following rocky financials
Playtika’s Q4 2022 financials revealed a few key victories, and losses
Sales
Rovio are officially in talks with Playtika, and others, for a potential sale
A recent statement on Rovio’s investors page indicates that the Angry Birds developer may also be in talks with other interested buyers
Mergers & Acquisitions
Playtika offers $737.5m to acquire Angry Birds developer Rovio
Israeli-based Playtika have sweetened their offer to acquire Rovio, as the latter remains reliant on their flagship franchise
Academia
Playtika partners with Israeli universities to offer gaming related courses
Israeli mobile developer Playtika is set to partner with local universities to offer gaming-related courses
Layoffs
Playtika announces layoffs of over 600 employees
15 percent of the company’s staff will be affected by job cuts
Investment
Playtika announces $25m investment into Turkish dev Ace Games
The Turkish developer Ace Games attracted a major $25m investment from mobile developer Playtika
Playtika Financials
54.9 percent of Playtika’s revenue now comes from its casual portfolio
The company’s quarterly report shows a 1.9 year-on-year increase in revenue
News
Playtika to close Helsinki studio Seriously
The Finnish studio developed the match 3 puzzle game Best Fiends for iOS and Android.
Israeli Gaming Market
Israeli gaming market worth $9 billion
74 percent of the country’s mobile gaming workers specialise in social and casual games
Milestone
Wooga celebrates $500 million milestone
Wooga has seen its title June's Journey reach $500 million in lifetime revenue
Interview
Dudu Dahan: "Creating a successful game without financial backing is nowadays almost impossible"
We interview Dudu Dahan from Playtika about the changing games industry
Industry Report
71% of H1 2022's total deal value came from just 5 deals
A new report breaks down the biggest deals, acquisitions, and mergers of the first half of 2022
Quarterly Report
Playtika sees big success with casual games
A strong quarter for the company
A Strong Quarter For Mid-core Titles
The highest-grossing mobile games of the quarter revealed
A new study examines the mid-core, casino, and casual markets
Success And Challenges
Israeli industry reached $8.6 billion in revenue in 2021, with mobile the dominant gaming platform
Israeli gaming industry must overcome lack of local talent, youth investment, and government funding to build
Minority Owner
Joffre Capital acquires 25.7% stake in Playtika
The stake was acquired for $8.5 billion
Hot Five
Hot Five: Playtika layoffs could reach 250, Supercell invests $60mil into Love & Pies, and Square Enix commits to NFTs
The hottest news articles on PG.biz
Locational Layoffs
Playtika to lay off 250 employees as it closes three development studios
London, Los Angeles, and Montreal studios are closing, Helsinki studio considered
Real-world Resources
Solitaire Grand Harvest players are helping plant a new Californian forest on Earth Day
Supporting the launch of a game initiative
Bringing Blockchain Brain
Playtika hires Jacob Mendel to leverage blockchain expertise
Having led blockchain initiative at J.P Morgan and Intel
Sharing Support
Updated March 8: game companies offer support for Ukraine
Supercell, InGameJob, and John Romaro among others
Protecting Pine
Playtika to plant up to 100,000 Western white pine trees to reinvigorate species
House of Fun players will contribute to number of trees planted through gameplay
Casual Control
Playtika revenue grew 8.9% to $2.58 billion in 2021
Board of directors considering the sale of the company
Broadening The Board
Playtika brings Dana Gross and Hong Du onto the board
Brings total board members to seven
Charitable Collaboration
Playtika partners with Make-A-Wish for holiday event in Bingo Blitz
Will donate $100,000 if goal is reached
On The Edge
Edge Gaming raises $10 million for user-generated content platform
Backed by Playtika
Ai Innovation
Playtika opens new studio in Switzerland
Will focus on AI and R&D
Highlighting Diversity
Wooga's Switchcraft leads the way for casual puzzle mobile game diversity
63% of main cast come from BIPOC backgrounds, with 38% LGBTQ+
Switchcraft Sorceress
Wooga launches magical themed match-3 Switchcraft worldwide
Features wider diversity in narrative, such as sexuality and disability
Jackpot
Annual US mobile casino game spending reaches $4.8 billion
Coin Master was #1 title with $651 million