Millions And Millions
User acquisition experts talk about how much it costs to make a million on the App Store
The real cost of user acquisition
Company Profile
Rovio
Website
www.rovio.com
About
Rovio is a leading European mobile game developer that focuses on publishing its benchmark quality games directly, and uses selected partners to further broaden its distribution network. The company was founded in late 2004, is based in Helsinki, and is growing fast to support the global demand of its premium games.
Related People
Mika Ihamuotila
Chairman of the Board
Måns Wide
Lead Game Designer and Product Manager, Angry Birds 2
Jarkko Rajamäki
Vice President of Advertising
Cyril Barrow
VP Operations, games
Alexei Ryan
Senior Studio Recruiter
Wilhelm Taht
Executive Vice President, Games
Marjo Kuosmanen
VP, HR
Timothy Coolidge
Design Director
An Vu
User Acquisition Lead
Pekka Rantala
CEO
Miika Tams
Product Lead, VP Games
Jorge Gonzalez
Head of Rovio Barcelona
Gustavo Viegas
Performance Marketing Manager
Timo Rahkonen
VP of strategy and investor relations
Harshal Karvande
Senior Game Designer
Miaomiao Li
Performance Marketing Manager
Alex Pelletier-Normand
CEO
Veli Kiviaho
Portfolio and Performance Lead
Sandro Kvlividze
Design Lead
Teemu Hamalainen
Production Director
Kati Levoranta
CEO
Julie Beaugrand
Head of Studio (Toronto)
Tommi Koivisto
Senior Producer
Jon Howard
Head of communications and PR
Niklas Hed
COO
Johannes Mang
Head of Studio, Stockholm
Heini Kaihu
Chief Sustainability Officer
Matthew Wilson
Senior Manager Publishing
Kieran O'Leary
Director of Growth
Bryan Cook
Angry Birds Bounce Game Lead
Luis de la Camara
Vice President of Marketing
+28 more
Accolades
Articles featuring Rovio
Non-gaming Ua Catchs Up
#PGCLondon 2016 speaker Rovio's Eric Seufert foresees a top 5 grossing apps chart devoid of games
What to expect at PG Connects London
More Pigs, Better Pigs
2015 in Review: Rovio's new head of games Wilhelm Taht on a big year coming
Future trends from the remembrance of things past
Brands In Context
Rovio's Wilhelm Taht offers an alternative to the "zero-sum game" of video ads
When is an advert not an advert? When it's "a gift from a brand"
Fruity Fun
Rovio on balancing luck and skill in Nibblers
Teemu Hämäläinen interviewed
Take Over
A history of Finland's mobile games industry: The rise of Rovio and Supercell
App stores open the door
Iap Inspector
Pulled taut: the monetisation of Angry Birds 2
The IAP Inspector examines Rovio's F2P sequel
Plucked Feathers
Angry Birds creator Rovio readies 260 redundancies
Rovio is getting ready to shrink once more.
Bird Brand
Rovio's Mighty Eagle Peter Vesterbacka on why brands are best
As since proved by Angry Birds 2
Expanding The Nest
Rovio spreads its wings with new country director for India
Anurag Sachdeva is taking Angry Birds east.
Catapulted
Angry Birds 2 does 30 million downloads in two weeks
Birds and pigs are flying
Tweet Tweet
How Jonatan Crafoord squeezed the entire audio for Angry Birds 2 into 10Mb
Rovio Stockholm's audio director takes us behind the scenes on Angry Birds 2's audio
Egg-selent
Angry Birds 2 blasts 20 million downloads in first week
Rovio's on a roll
Hot Five
The making of Angry Birds 2, Bethesda's F2P Boogeyman, and Apple and Google unite
We round up the top five stories of last week.
Fast Feathers
Angry Birds 2 scores 10 million downloads in 4 days
Rovio's sequel carries on pulling in interest
Eagle For A Buck
Flashback Friday: Rovio leverages 18 million Angry Birds downloads with Mighty Eagle IAP
Don't get stuck on a level. Buy through it
Big Birds
Angry Birds 2 guzzles 1 million downloads in 12 hours
Players flock to play Rovio's sequel
Flapping Great
Bigger, badder, birdier: The Making of Angry Birds 2
The general manager of Rovio Stockholm lifts the lid on a new sequel
The Birds Are Back In Town
Angry Birds 2 launches with new Silver female cast member
Rovio's sequel hits shelves
New Old Bird On The Block
Rovio will lay Angry Birds 2-shaped egg on July 30
Angry Birds 2 inks in a launch date
Rage Against The Machine
Angry Birds get political with #UpForSchool education petition
Rovio joins campaign for educational equality
Animal Magic
Sonic Dash celebrates 100 million downloads with playable Angry Birds characters
Hedgehog vs birds
Timed For Movie Release
Rovio signs Lego deal for Angry Birds construction toys
Building and destruction
Truth In Jest
Rovio bringing virtual reality Angry Birds to Gear VR
Rock in Rio VIPs get first go
Sisters Take Flight
Angry Birds Stella games pass 30 million downloads
Angry Birds Stella POP! does 5 million in launch month
Racing Ahead
Angry Birds Go smacks down Mario with 130 million downloads
Rovio spin-off game raises the stakes
Simply The Best
Top 50 Mobile Game Developers of 2015
The shakers, makers and movers
Cunning Fox
Rovio hires ex-Fox exec Alex Lambeek to push Asian business
New chief commercial officer brings Asia Pacific experience
Cash In
Rovio wins $4.2 million in toy vending machine copyright dispute
Counterfeit Angry Bird toys spark legal battle
Shooting Stars
Rovio Stars continues to build dream team with the appointment of F2P consultant Mark Sorrell
Pieces are falling into place
Espoo For You?
Rovio Stars is looking for 5 stars to build out publishing team
Rovio's publishing business on the move
Rovio Rebound
Rovio sees 2014 sales drop 9% but game revenue is up 16% to $134 million
Merchandising decline hits margins
The Journey
Triple-A branding an indie game concept: the Making of Angry Birds Epic
Chimera's epic journey
Angry Birds Still Go!
We talk about fans, not users or customers, says Rovio's Vesterbacka
Mighty Eagle bigs up branding for Angry Bird's future
New Birds
Eric Seufert joins Rovio as VP of User Acquisition and Engagement
Someone new is pulling on the Rovio hoodie
Hot Wings
Rovio hooks up with Kunlun to make Angry Birds for China
Beyond localisation
Fly Away
Jami Laes leaves "magical place" Rovio for something "interesting"
Rovio loses its head - of games, that is
Data
Five years on, Rovio celebrates 600 billion slingshotted Angry Birds
How you've grown
Jobs
Rovio shuts down Tampere studio as it confirms 110 job losses
Consolidates in Espoo
Charticle
100 million strong, but how has Angry Birds Go! found its audience on Google Play?
Checking out Angry Birds Go!, Epic, Stella and Transformers
Rovio launches Angry Birds Stella in China with Alibaba
And promotes it via Chinese Idols
Charticle
Rovio Star's Plunder Pirates discovers buried treasure in France, China and South Korea
A pirate's life
Deal
GungHo and Rovio plan two week Angry Birds and Puzzle & Dragons crossover
When worlds collide
The Finnsider
Don't make me Angry: Why Rovio is better equipped to ride the mobile wave than King or Supercell
An IP to last the ages
Mobile Mavens
Rovio's risk: Are layoffs evidence of lean times ahead at the house that Angry Birds built?
Our Mavens give their view
Jobs
Rovio lays off 130 staff
Finnish Facebook group offers help
Rovio CEO Mikael Hed to step aside in 2015
Flying the nest
Video
Rovio, Creative Mobile and Lima Sky discuss building global brands
Panel talking from PG Connects Helsinki
Video
Money doesn't matter: Embrace your mistakes and chase your passion, says Rovio's Niklas Hed
A phoenix rises
Artist files lawsuit after claiming her trademarked 'Angry Birds' IP was sold to Rovio illegally
Fight the power