Tiktok Sale
Trump: Potential US TikTok buyer will be revealed in next two weeks
The US president described the buyers as a group of “very wealthy people", but that the deal would need China's approval to close
Articles featuring TikTok
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Proposed Merger
AppLovin proposes strategic merger with TikTok Global
The firm projects TikTok's ad revenue outside China to reach 80bn with the integration of its Axon AI
Tiktok Fine
TikTok hit with €530m fine over GDPR breach
The social company has six months to comply
Podcast | Episode 49
Trump tariffs chaos and Supercell doubles down on celebrity marketing and investments | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 49...
Global Divisions
Political maelstrom: Trade wars and rivalries are shaking up games and tech
How the week's upheavals are creating uncertainty as to what happens next
Hot Five
Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Tiktok Lovin
AppLovin wants to partner with "undermonetised" TikTok globally
CEO Adam Foroughi opens up on the ad tech firm's interest in acquiring TikTok and its plans for the video-sharing platform
Tick Tock
US extends TikTok sale deadline by 75 days
Buyers have until mid-June to negotiate a deal for the popular video-sharing app
Bidding War
AppLovin confirms interest in acquiring TikTok
Ad tech firm exploring purchase of video-sharing app in all markets outside of China
Before A Ban
AppLovin and Amazon rumoured among potential TikTok buyers ahead of April 5th deadline
The social media app’s original ban in January 2025 was postponed to allow more time for a sale
Publising Deal
Skystone Games takes US publishing rights for Mobile Legends as TikTok ban looms
ByteDance has been forced to relinquish publishing rights to the MOBA and Marvel Snap by US lawmakers
Lta X Mmm: Game On!
LTA + Next-Gen MMM = winning growth strategies across search, TikTok, and beyond
GAME ON! Get Kochava and TikTok’s Gaming Growth Guide to Level Up Your ROAS
Snapping Back
Marvel Snap secures new publisher Skystone Games after "surprise" takedown
Second Dinner’s hit game went down in the US alongside the temporary TikTok ban
Tenuous Tiktok
Rumour: Microsoft is in talks to purchase TikTok, says Trump
President Donald Trump has claimed several companies have "great interest" in TikTok, including Microsoft
Snap Back
Marvel Snap back online in the US as developer vows to prevent future outages
“This is the start of a new era for Marvel Snap.”
Gone In A Snap
US TikTok ban takes Marvel Snap and Mobile Legends offline
Mobile games by ByteDance-owned companies go dark following Supreme Court's decision to reject company's appeal against ban
Week In Views
PGC London is almost here, Archero 2's first week, and Nintendo Switch 2 revealed | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Tiktok Ban
TikTok faces imminent US ban as Supreme Court rejects appeal
Judges conclude a ban does not violate freedom of speech
Titanium Sponsor
TikTok announced as titanium sponsor for Pocket Gamer Connects London 2025
TikTok has been announced as the titanium sponsor for Pocket Gamer Connects London 2025, the flagship event of the year for the games industry...
Gaming Growth Guide
Level Up ROAS: Get Your Gaming Growth Guide for 2025 and Beyond
Mobile gaming attribution insights from Kochava + TikTok for Business
Week In Views
China-US political tensions, and Pokémon TCG Pocket surpasses $400m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Tiktok Ban
US court rejects TikTok's bid to halt pending ban
ByteDance must divest TikTok by January 19th, 2025 or face a ban
Tiktok Webinar
Watch: How to unlock your game’s next level with TikTok
Gain insights into live ops and marketing through TikTok during Q5 and beyond
Tiktok Webinar
Unlock your games next level with TikTok - registration open for exclusive free webinar
Leveraging TikTok platform expertise and Q5 momentum to maximise LiveOps player engagement and monetisation, boosting your game's success
Tiktok's Terrific Tools
How TikTok’s LiveOps program is elevating mobile game engagement
Discover how TikTok’s LiveOps program can help you boost player engagement, retention, and in-game success.
The Law Won
TikTok kills its Lite Rewards program following EU Digital Services Act pressure
The social network's system for paying users for watching ads, liking content, following creators, and inviting friends on board is no more
Tiktok Troubles
TikTok files appeal over "unconstitutional" US divest-or-ban law
TikTok claims it cannot separate from ByteDance and any concerns could be addressed less restrictively
Podcast | Episode 09
Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 09…
Tiktok Ban
ByteDance on the clock as Biden signs TikTok ban bill into law
TikTok CEO Shou Chew says it is “A ban on TikTok and a ban on you and your voice”
Tiktok Ban
US faces prospect of TikTok ban as House of Representatives passes bill
State due to vote on bill
Podcast | Episode 03
Inside Supercell's new development structure and TikTok's potential US ban | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 03…
Q&a
Speaker Spotlight: TikTok's Noam Zada on underestimating the transformative power of cultural resonance
"Overlooking the integration of gaming into the cultural conversation can hinder a game's potential reach"
Dance The Blues
Crunch time for ByteDance's gaming ambitions
Big tech pulls back from gaming again
Increasing Conversions
Adjust and TikTok boast 220% iOS app conversion leap with SKAdNetwork 4
Adjust and TikTok have recorded conversion volumes across 37 apps in the UK, US and Japan
Tiktok Gaming
Gaming-related videos on TikTok received over three trillion views in 2022
A new report examines the app’s thriving community of gamers
Event Highlights
Global trends, influencers and esports: insights from GameExpo Summit
Our first live event in Dubai delivered essential facts, figures and opinions about the worldwide game development scene (part I)
Milestones
TikTok becomes first app to surpass $1 billion consumer spend in single quarter
The milestone puts it above competitors such as Tencent's Honor of Kings.
Social Mobile
ByteDance pushes Lemon8 in the USA, swerving prospective TikTok ban
The company has been the subject of privacy concerns worldwide
Tiktok
TikTok fined £12.7 million for mishandling of children’s data
The social media giant has fallen foul of the UK’s data protection laws
Tiktok Trouble
Australia is the latest country to ban TikTok on government phones
The app has been subject to security concerns throughout the world
Tiktok Trouble
TikTok banned on government phones in the UK
The social media app has faced criticism regarding security concerns
Tiktok In Trouble
TikTok faces fresh regulatory challenges in the EU and Canada
The European Commission has banned employees from using TikTok, while Canada has launched an investigation into the platform
Social Media
TikTok leans further into games with UK test of in-app minigames
A number of games have begun to pop up on the TikTok app
2022 Highlights
2022 In Review – June’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. Here's June
Tackling Tiktok
15 state attorneys general demand Apple and Google change TikTok’s age rating
Mobile's two biggest players requested to address concerns around the content on the platform before the end of 2022
Tiktok
TikTok shows game companies that “TikTok makes them play it” in new virtual event
Bytedance announce “TikTok made me play it”, an event to push the social media app's use in game promotions
Mobile Advertising
Apple Search Ads sees a 5% year-on-year increase in share-of-wallet
The recent adoption of Apple’s ATT policies badly affected Apple and Facebook, while Google remained unaffected
Livestreams
TikTok launches #GameTogether - its first livestream games show in the UK
TikTok is gunning for Twitch
Banned
TikTok gets the boot from Pakistan, again
Due to "obscene content"
Proving Popular
TikTok picks up the most non-gaming downloads in December 2020
It had nearly 56 million installs