Cross promotion platform Chartboost hits 1 billion ad impressions in 9 months

Mobile monetisation platform Chartboost has announced it's served a total of one billion ad impressions since the inception of its cross promotion platform in May 2011.

The network's next step is to expand its hand in European and Asian markets, with Chartboost already spanning across a total of 1,000 apps on iOS and Android.

Small world

"Game developers in any corner of the world want to reach a global audience," said CEO Maria Alegre, who founded the company with CTO Sean Fannan, both formally of Tapulous.

"They see a huge value in an interconnected network where they can buy and sell traffic from different parts of the world to grow in countries where they need to expand their reach.

"Our Direct-Deal Marketplace provides games developers with the tools they need to establish successful partnerships and grow their global distribution power."

Give em what they want

Chartboost has already launched localised websites in China, Japan and Korea in its preparations for global expansion.

The company also launched its services across Android back in December.

"With Android growing at an incredible rate, companies are willing to pay similar prices on Android as iOS so it's what our publishers wanted," said Alegre at the time.

"They need the flexibility to be able to use the same technology across both OSes."