Learn about Wooga's path to a 40% DTC revenue share at PGC London

• The talk aligns with Playtika’s long-term goal of reaching a 40% DTC revenue share.
• Blaesche brings nearly two decades of experience across Blizzard, Wargaming, and ImmoScout24.
• At Wooga, he leads the teams shaping player experience across the studio’s mobile hits.

Wooga’s director of player experience Florian Blaesche is heading to Pocket Gamer Connects London to discuss how the studio built a direct-to-consumer value stream and what it takes to scale DTC beyond webstores alone.

Taking place from January 19th to 20th 2026, PGC London will once again bring together the full breadth of the global games industry. 

Attendees can expect the usual PGC lineup of insightful speaker sessions, themed tracks covering every platform from mobile to PC, console, XR, AI, and web3, and a plethora of networking opportunities across two packed days. 

Blaesche will deliver a talk titled: "Woogas Path to a 40% DTC Revenue Share".

His session will break down how Wooga formalised DTC as a value stream, the four levers the team uses to go beyond a standard webstore, and how the work aligns with parent company Playtika’s long-term ambition to raise its DTC revenue share target from 30% to 40%.

Star speaker 

A seasoned player experience leader, Blaesche has spent nearly two decades across major publishers, including Blizzard Entertainment, Wargaming, and ImmoScout24 before joining Wooga in 2023. 

At Wooga, he leads a multidisciplinary department shaping how millions of players interact with the studio’s mobile titles, including flagship story-driven games.

His insights come at a time when Playtika continues to position itself as one of the pioneers of DTC in the global games industry. Earlier this month, the company set a new record of $209.3m in DTC revenue in Q3.

Since 2014, more than 67,000 games industry professionals have attended PGC events across the US, Europe, Asia, and the Middle East, making it a must-attend venue for developers, publishers, investors, tool providers, and service partners.

Want to join the session and hear from Blaesche, along with other expert speakers at the show? You can register for Pocket Gamer Connects London right now.