Back in May 2013, in a move to get US Kindle Fire users spending more, Amazon gave all owners of its tablet $5-worth of its platform's virtual currency, Amazon Coins.
This could be used to buy apps and games, or make in-app purchases.
Of course, being Amazon, it's not giving out any hard figures on how the experiment went.
We don't even know officially how many Kindle Fire tablets it's sold.
But Amazon's obviously pleased enough for technical evangelist Peter Heinrich to take to the Amazon developer blog and talk about the move.
"The customer reaction has been great," he said.
"Customers already spent hundreds of millions of Amazon Coins, representing real dollars to developers, who still received their 70 percent revenue share."
(For the record, 100 Amazon Coins are currently worth about $1, so the amount spent is 'millions of dollars'.)
Jumpstart the economy
In addition, Amazon said that "for almost half of developers who monetized their Amazon apps using Coins, weekly revenue jumped more than 50 percent after the announcement".
Trying to draw any conclusions from such loose 'facts' is nigh on impossible, although Fruit Ninja developer Halfbrick commented that, "We saw a significant increase in revenue after the Amazon Coins announcement.
"Revenue from Amazon Coins during the launch week was higher than previous week's revenue. What was also interesting is that our cash receipts also saw a lift from Coins," it added.
Platform-wide wallet
Still, the point Amazon is trying to make is clear.
"For some indie developers, Coins already account for the majority of their revenue," it said.
For the cynical journalist, this could just mean that Kindle Fire users didn't monetised heavily when asked to spend real money to make virtual transactions of the platform.
Either way, it suggests the company will continue to push Amazon Coins as a powerful lever to get users spending.
After all, neither Apple or Google has a virtual currency that can be use across the apps and games on their app stores to make purchases or in-app transactions.
And with Amazon now allowing users to buy Amazon Coins in bulk - $90 for 10,000 is the current maximum - it looks likely the online retailer will be thinking up new ways to better layer real-money and virtual currency transactions.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
2 hours, 46 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
News
5 hours, 37 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
News
6 hours, 22 minutes ago
Squad Busters has 20 million pre registrations with 30 million in its sights
News
6 hours, 44 minutes ago
Carry1st's African Cup to feature Call of Duty: Mobile tournament with $15,000 prize pool
News
2 hours, 46 minutes ago
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
Feature
4 hours, 58 minutes ago
Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?
News
5 hours, 37 minutes ago
Mobile Movers: All the latest appointments and job moves from around the industry
Feature
9 hours, 59 minutes ago
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
Feature
11 hours, 42 minutes ago
New release roundup: The best new mobile games from the morality of AI to Dadish’s 3D journey
Events
GameDev Atlantic 2024 | May 4th | |
LA Games Conference 2024 | North America | May 6th |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |