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Supercell sees 2015 sales up 35% to $2.3 billion

Supercell sees 2015 sales up 35% to $2.3 billion

As all Finnish companies legally have to do, Supercell has announced its financials for 2015.

It generated sales of $2.3 billion (€2.1 billion), which is up 37% on 2014's total.

Profits were $921 million, (€848 million), up 64%, highlighting that the 180-strong company is getting more efficient at monetising its 100 million daily active players.

Not that it wasn't efficient before, of course, but a margin of 40% on such large revenue is highly impressive.

Unsurprising, Supercell topped App Annie's list of the companies which generated the most money from mobile games and apps during 2015.

In terms of other financials, Supercell announced a dividend of $15 (€14), which would have been shared between the staff and Japanese internet company Softbank, which owns 73% of Supercell.

In addition, Supercell has further rewarded its employees by buying back shares worth around $120 million in 2015.

What's next?

Obviously, this period was before Clash Royale was even in soft launch, so the majority of sales - and profits - would have come from Clash of Clans, which as with 'billionaire' games such as GungHo's Puzzle & Dragons and King's Candy Crush Saga now generates over $1 billion in annual sales.

Thanks to heavy marketing during 2015, Boom Beach is Supercell's 2nd ranked game, with Hay Day in third place, although still making over $500 million annually.

And so the question arises, what comes next?

With Clash Royale off to a strong start, Supercell will be expecting to better this total in 2016. The question will be by how much?

[source: VentureBeat]


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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