Roblox names Dr. Elizabeth Milovidov as head of parental advocacy 

Roblox has appointed Dr. Elizabeth Milovidov as its head of parental advocacy.

Dr. Milovidov joins Roblox from the LEGO Group, where she specialised in digital games, the metaverse, and child safety.

She brings experience in advising parents, governments, and organisations on online safety and fictional well-being into the new role.

As head of parent advocacy, Dr. Milovidov will lead efforts to build partnerships and programs that support parents in guiding their families through Roblox and the broader digital landscape.

Moreover, she holds multiple degrees in law, political science, and international relations and will be based in London.

Online safety 

Dr. Milovidov joins Roblox amid a growing global focus on digital child safety and well-being, which led the company to launch three new parental control features in April. Roblox said the new role supports its mission to help families navigate technology responsibly.

“I am excited to join Roblox to address the evolving challenges families face in today’s digital landscape,” said Dr. Milovidov. “It is my personal mission to give parents the confidence and skills to raise children who thrive online while using technology safely and responsibly - today and tomorrow. 

“This role underscores Roblox’s commitment to supporting parents with expert guidance, innovative tools, and community resources focused on child safety and family well-being.”

Roblox VP of civility and partnerships Tami Bhaumik commented: “Ensuring parents have the necessary tools to navigate the digital world has always been foundational to Roblox’s Civility Initiative.

“We’re thrilled to have Elizabeth, with her digital parenting expertise, join Roblox to further help parents understand the platform and provide guidance to their children on staying safe and thriving in the online world.”