Peggy Anne Salz | Staff Profile | Pocket Gamer.biz | PGbiz

Staff Profile

Articles by Peggy Anne Salz

All articles written by Peggy Anne Salz

Mobile games industry trends for 2023: Publishing predictions: Part two

Feature Mar 15th, 2023

Mobile games industry trends for 2023: Publishing predictions: Part two

MobileGroove's Peggy Anne Salz looks at intellectual property and brands, social media, streaming, and esports

Mobile games industry trends for 2023: Publishing predictions: Part one

Feature Feb 17th, 2023

Mobile games industry trends for 2023: Publishing predictions: Part one

MobileGroove's Peggy Anne Salz looks at AAA growth, multiplatform releases and a shift away from hypercasual

Mobile Games Industry Trends 2023: Revenue models

Feature Jan 25th, 2023

Mobile Games Industry Trends 2023: Revenue models

MobileGroove's Peggy Anne Salz looks at the hottest new ways to monetise games, from subscription models to independent game stores

The Top 10 mobile games industry trends for 2023 and beyond

Feature Jan 6th, 2023

The Top 10 mobile games industry trends for 2023 and beyond

A data-driven look at 2023 with MobileGroove's Peggy Anne Salz. From subscription models, multiplatform and the metaverse, to the hottest overseas markets

"There is a dragon’s hoard waiting there": game publishing opportunities in Iran and Morocco

Feature Nov 24th, 2022

"There is a dragon’s hoard waiting there": game publishing opportunities in Iran and Morocco

Game developers from distinct ends of the MENA market talk about the challenges and potential in their regions

6 Secrets for Success in MENA Gaming Markets

Feature Nov 22nd, 2022

6 Secrets for Success in MENA Gaming Markets

The Middle East continues to grow as a market for games - here are tips from two region experts to help you thrive there

How Saudi Arabia is growing its position as MENA’s most significant gaming industry hub

Feature Nov 21st, 2022

How Saudi Arabia is growing its position as MENA’s most significant gaming industry hub

Home to 21 million high-spending mobile gamers, Saudi Arabia is growing as a centre for investment and publishing

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High potential for Egypt to become a gaming powerhouse

Feature Nov 3rd, 2022

High potential for Egypt to become a gaming powerhouse

Esports are becoming increasingly popular with Egyptians

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Gaming begins to take off in Bahrain

Feature Nov 3rd, 2022

Gaming begins to take off in Bahrain

5G network is being rolled out across the country

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Mobile gaming will need speed and capital to take off in Lebanon

Feature Nov 3rd, 2022

Mobile gaming will need speed and capital to take off in Lebanon

The mobile gaming market in the country is showing signs of growth

Jordan will be home to over two million mobile gamers within five years

Feature Oct 25th, 2022

Jordan will be home to over two million mobile gamers within five years

The market continues to grow, and Jordan’s gaming leaders, including Tamatem and Maysalward, infuse games with Arabic culture

Overview: The MENA games market is expected to be worth $5 billion by 2025

Feature Oct 23rd, 2022

Overview: The MENA games market is expected to be worth $5 billion by 2025

The Middle East has all the ingredients for the perfect gaming boom, with esports and web3 part of the region's growth

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

Comment & Opinion Apr 29th, 2022

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

Web-based flows can navigate challenges imposed by ATT

Careers in games: how to get started in user acquisition (UA)

Interview Jan 27th, 2022

Careers in games: how to get started in user acquisition (UA)

What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines

Careers in games: getting started as a UX designer

Feature Jan 21st, 2022

Careers in games: getting started as a UX designer

What does it take to become a successful user experience designer in the games industry? Peggy Ann Salz speaks to Jasmin Dahncke and Caitlin Goodale about the role, skills, and routes in

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