Ip-power
As tech giants turn to the mobile gaming industry, clever IP usage gains weight as an efficient way to succeed
Appvertiser outline the changing landscape of gaming IPs and brands in the ever expanding mobile market.
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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.
Articles by Guest Author
Star Stable
How blending AI and human moderation built a safer online community in MMO Star Stable
Utopia Analytics and Star Stable outline the importance of content moderation and the challenges around moderating younger communities, following the 2022 launch of the mobile version of horse-themed MMORPG
Colour Coded
The importance of primary and secondary design in hypercasual scenes
Ducky's Denis Prokudin walks through a two-step design process for ensuring visual clarity in the fast-paced hypercasual genre
200 Microsoft Points
The Horse Armour conundrum
Fundamentally Games' Glyn Fairweather looks at one of the most infamous examples of early in-game monetisation, Elder Scrolls Oblivion's Horse Armour, understanding value, and how to exchange it with your players
Ua Eye
How accessible, responsible, and inclusive ads are already breaking open your CPI
Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye
Technically Correct
Why gaming is increasingly important to tech companies
Mintegral's Hector Almeida details the allure that gaming has for tech companies including TikTok and Netflix in the face of economic uncertainty
Insight
Weather the storm: global games market forecast to decline in 2022
Ampere Analysis' Piers Harding-Rolls investigates the anticipated downfall in the global games market: a reversal in fortune after the market’s 26% expansion during the pandemic
Game Design Document
A Game Design Document can be an invaluable tool for hypercasual studios
Hypercasual development, like the games themselves, moves rapidly. Ludo.ai's Tom Pigott outlines how a Game Design Document can support your hypercasual title, no matter the turnover.
Long-life Hypercasual
Beating the myth of hypercasual: creating long-term retention and success
Garawell Games' Nebih Başaran and Supersonic's Mark Ratchin share their tips on combatting the stereotypes surrounding hypercasual games from their developer and publisher perspectives
Demand Side Platform
How can advertisers and marketers maintain the gains made during the COVID lockdowns?
LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP
Ua Eye
The mobile games ads no one wants to see
Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community
Move On To Idfv
Next-best-action: 3 best practice tips to level up your portfolio strategy
With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy
Ua Eye
Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out
Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see
Get That Brand
How to land your first in-game brand advertising partnership
Vungle's Scott Silverman provides his step-by-step advice on securing in-game brand advertising deals that are ripe within the mobile games ecosystem and beyond
Deep Dive In Dislyte
How Dislyte took over half of the battler market in its first weeks of release
AppQuantum's Julia Kara looks at Lilith Games' latest RPG team battler, and whether its streamlined onboarding and polish will provide the same sustainability as its mid-core competitors
Ua Eye
Will yoga influencers entice you to play Angry Birds Journey?
Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests
Ua Eye
How Royal Match draws on the ad legacy of Homescapes
Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre
Insight
Subscription services are growing fast, but unlikely to become the dominant form of monetisation
Ampere Analysis' Piers Harding-Rolls explores the rapid explosion and caution of gaming subscription services, and if it will be the dominant form of monetisation
Ua Eye
How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans
Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye
Ua Eye
Should you use a countdown – or Pokémon – in your TikTok ads?
Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye
Ua Eye
How Playrix mastered appealing to their players' anchoring bias
Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye
Validated
Three core ways to validate your game ideas
Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey
Eyes On Netflix
For tech giants, all roads lead to mobile gaming
GameBake's Michael Hudson looks at Netflix's nascent steps into mobile gaming and sees the future reflected in his eyes
Ua Eye
How important is the jelly mechanic in your ad campaigns?
Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye
Designer Acquisition
Mobile game marketers can use game design to build better UA campaigns
Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself
Insight
What is driving the insatiable demand for mergers and acquisitions?
Ampere Analysis' Piers Harding-Rolls pinpoints the driving forces, impactful newcomers, and outside competition behind Q1 2022's groundbreaking M&A in his monthly column
Fly Me To The Moon
Bringing a PC game to the mobile market: Azur Games' first experience
Azur Games and KishMish Games detail the conversion of FlyCorp from PC to mobile, ensuring its fundamental appeal could be delivered to the mobile player base, and key changes made for the F2P space
Do This First
What you need to do before monetising your hypercasual game
Ducky's Ilya Trofimov provides his quick, step-by-step guidance on preparing your hypercasual game for monetisation
Edging Out Blockchain?
Is there more to decentralised computing than blockchain?
NumberEight's Emma Raz and Matthew Paletta compare the sustainability of edge computing, cloud computing, and blockchain
Currency Confusion
Currency confusion reduces player trust in your F2P game, says Edd Coates
Game UI Database founder shares his insight in currency confusion, following his in-depth article on UX/UI dark patterns in F2P mobile games
Dark Times
How to prevent ‘purposefully neglectful’ UI/UX dark patterns in F2P mobile games
Game UI Database’s Edd Coates gives his tips to developers looking to gain player trust, avoid manipulative dark patterns, and distinguish their F2P mobile game
Grab 'em
ironSource: Creative is critical to every element of your mobile games business
ironSource's Adam Stevens details how vital creative talent is to every part of the games industry, focusing on user acquisition
Looking After The Talent
Why games industry staffing is broken
TheXPlace's Maya Rand details the post-pandemic struggle to acquire and retain video game talent, and the need for a change in 2022
Fundamentals
Understanding design and the user journey in India's mobile gaming scene
PlayerzPot's Mihir Sanchala goes back to the fundamentals as he discusses the expanding awareness of designing the player's journey in India's mobile gaming industry
International Women's Day
"To all women considering joining the games industry or building their own company - I did it. You can too."
Game Jolt's Yaprak DeCarmine discusses breaking out of gaming's social strata, the importance of passion, perseverance, and kindness, and four key priorities when forming your own company
International Women's Day
Emma Raz: How I found my way into gaming
NumberEight's Emma Raz profiles her change from cybersecurity to mobile gaming, what she loves about the industry, and ways it can better support women
International Women's Day
Kelly Vero: "Kicking ass means never having to say you're sorry"
Industry veteran Kelly Vero gives her answer to a critical question: what is it like being a woman in the games industry?
Where Is It
How to achieve a mobile bestseller: can five projects perform collectively as one superhit game?
Azur Interactive Games' Milana Gelmanova walks through five Hidden Object game releases to discuss the changes that led to the greatest player retention
Travel Hardship
Alex Nichiporchik shares tinyBuild's staff support plans ahead of Russia's invasion of Ukraine
"If you can do anything here, highlight the travel issue. Encourage the UK and other governments to create a simplified GAMEDEV-VISA procedure."
Master Monetisation
Why hypercasual gaming app marketers need their own playbook
Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy
Insight On India
The Financial Budget brings the spotlight to India’s gaming industry
Nazara Technologies’ Manish Agarwal shares his optimism for the Indian mobile games industry following the 2022 Union Budget
Open Is Better
Is blockchain required for the metaverse?
Bunch CEO Selcuk Atli on why this is an exciting time to build
Pvp
Toxicity in mobile gaming: quantifying the scale of the problem
Utopia Analytics' Janne Huuskonen details the scale of player toxicity in gaming, and the need for effective, AI-based moderation techniques
$12.7 Billion Acquisition
Take-Two makes bold move to transform its business with Zynga acquisition
How Zynga could change Take-Two’s business
Guest Column
Five trends in 2022 to shape the mobile games industry
Why 2022 is the year for gaming
Hyping Hypercasual
Apple’s privacy changes level the playing field for hypercasual games
Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.
Don't Hit Me
The challenges of designing nonlinear PvP
Player intuition, tutorials, and the value of taunting
Meta Money
What does the future hold for mobile games advertising?
Playable Factory's Gökçe Nur Oguz presents her tips for disrupting the mobile games advertising space.
Donut Resources
Eight tips to build your dream team with no HR
Kids vs Zombies developer Donut Lab detail eight tips for startups to assemble their ideal team
Monstrous Success
Overcoming 60% ROI drop in TeaGames' Monsters: PvP Arena
Investment from Ducky and YouTube trends