Guest Author

Staff

Guest Author

Contact info@pocketgamer.biz

About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

Articles by Guest Author

Page 8 of 30

« Prev | Next »

The Head of Gaming Partnerships at Audiomob, Munib Tahir, on why audio advertising is the future of mobile monetisation

September 13, 2022

The Head of Gaming Partnerships at Audiomob, Munib Tahir, on why audio advertising is the future of mobile monetisation

“Our advertisers are loving what we do as they see higher engagement and wider outreach for their ad placements.”

CEO of Freeverse Alun Evans discusses NFTs and the Metaverse ahead of Pocket Gamer Connects Helsinki

September 13, 2022

CEO of Freeverse Alun Evans discusses NFTs and the Metaverse ahead of Pocket Gamer Connects Helsinki

"NFTs will play a huge role as gamers realise, and begin to demand, that their digital content can and should be able to ‘travel with them’ across games and platforms."

What is a mobile app Unit Economics and how to calculate it properly?

September 13, 2022

What is a mobile app Unit Economics and how to calculate it properly?

AdQuantum's Pavel Belov discusses app monetisation and the basics of unit economics

September 12, 2022

Company Profile

Company profile – Yahaha

Learn more about Yahaha, the Helsinki-based company that proudly celebrates its international roots

How innovation and iteration has transformed Survivor.io

September 11, 2022

How innovation and iteration has transformed Survivor.io

AppQuantum break down the successes of the game.

September 8, 2022

Company Profile – fingersoft

Company profile – Fingersoft

Learn more about Fingersoft, the employee-owned mobile game developer based in Finland

How to build a winning ad strategy through creative testing

September 5, 2022

How to build a winning ad strategy through creative testing

LifeStreet CEO Levi Matkins on how to create the best ads possible

Adam Smart of AppsFlyer chats to us ahead of his talk at PG Connects

September 1, 2022

Adam Smart of AppsFlyer chats to us ahead of his talk at PG Connects

"The games industry exists to generate revenue but that shouldn't be the only focus"

Chief Supply Officer of Adverty, Thorbjorn Warin discusses the best ways to monetize in-game advertising

September 1, 2022

Chief Supply Officer of Adverty, Thorbjorn Warin discusses the best ways to monetize in-game advertising

“With platform owners likely to become more restrictive on intrusive ad formats, making ads as unobtrusive as possible will grow in importance.”

Humiliation in advertising — why it won't be working long term

August 24, 2022

Humiliation in advertising — why it won't be working long term

Claire Rozain on the effects of harmful advertising on user acquisition

How level design saved a game with a 20% R1

August 23, 2022

How level design saved a game with a 20% R1

Taxi Run developers Azur Games discuss the process they took to increase player retention and profits.

The difference with mobile: How to market and pitch your mobile game to media and influencers

August 23, 2022

The difference with mobile: How to market and pitch your mobile game to media and influencers

Big Games Machine co-founder James Kaye discusses steps that mobile developers can take to increase their profile

Cruise to the East: How to successfully localize a game into Arabic

August 22, 2022

Cruise to the East: How to successfully localize a game into Arabic

Inlingo and Belka Games discuss the unique struggles that come with adapting games for the MENA region

Words from a CEO - Well done is better than well said

August 18, 2022

Words from a CEO - Well done is better than well said

Jacki Vause on Riccitiello, Leadership, and the battle of the brands

Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers

August 17, 2022

Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers

95% of iOS developers generate just 2% of revenue.

Odeeo: Policy changes leads to developers

August 12, 2022

Monestisation Routes

Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue"

Odeeo's CEO Amit Monheit discusses how developers can survive Google's ad policy changes

How innovation is transforming Dinosaur Park - Jurassic Tycoon

The Park Is Open

How innovation is transforming Dinosaur Park - Jurassic Tycoon

Appquantum break down the successes of the game.

As tech giants turn to the mobile gaming industry, clever IP usage gains weight as an efficient way to succeed

As tech giants turn to the mobile gaming industry, clever IP usage gains weight as an efficient way to succeed

Appvertiser outline the changing landscape of gaming IPs and brands in the ever expanding mobile market.

How blending AI and human moderation built a safer online community in MMO Star Stable

How blending AI and human moderation built a safer online community in MMO Star Stable

Utopia Analytics and Star Stable outline the importance of content moderation and the challenges around moderating younger communities, following the 2022 launch of the mobile version of horse-themed MMORPG

The importance of primary and secondary design in hypercasual scenes

The importance of primary and secondary design in hypercasual scenes

Ducky's Denis Prokudin walks through a two-step design process for ensuring visual clarity in the fast-paced hypercasual genre

The Horse Armour conundrum

200 Microsoft Points

The Horse Armour conundrum

Fundamentally Games' Glyn Fairweather looks at one of the most infamous examples of early in-game monetisation, Elder Scrolls Oblivion's Horse Armour, understanding value, and how to exchange it with your players

How accessible, responsible, and inclusive ads are already breaking open your CPI

How accessible, responsible, and inclusive ads are already breaking open your CPI

Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye

Why gaming is increasingly important to tech companies

Technically Correct

Why gaming is increasingly important to tech companies

Mintegral's Hector Almeida details the allure that gaming has for tech companies including TikTok and Netflix in the face of economic uncertainty

Weather the storm: global games market forecast to decline in 2022

Weather the storm: global games market forecast to decline in 2022

Ampere Analysis' Piers Harding-Rolls investigates the anticipated downfall in the global games market: a reversal in fortune after the market’s 26% expansion during the pandemic

A Game Design Document can be an invaluable tool for hypercasual studios

Game Design Document

A Game Design Document can be an invaluable tool for hypercasual studios

Hypercasual development, like the games themselves, moves rapidly. Ludo.ai's Tom Pigott outlines how a Game Design Document can support your hypercasual title, no matter the turnover.

Beating the myth of hypercasual: creating long-term retention and success

Long-life Hypercasual

Beating the myth of hypercasual: creating long-term retention and success

Garawell Games' Nebih Başaran and Supersonic's Mark Ratchin share their tips on combatting the stereotypes surrounding hypercasual games from their developer and publisher perspectives

How can advertisers and marketers maintain the gains made during the COVID lockdowns?

Demand Side Platform

How can advertisers and marketers maintain the gains made during the COVID lockdowns?

LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP

The mobile games ads no one wants to see

The mobile games ads no one wants to see

Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community

Next-best-action: 3 best practice tips to level up your portfolio strategy

Move On To Idfv

Next-best-action: 3 best practice tips to level up your portfolio strategy

With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see

How to land your first in-game brand advertising partnership

Vungle's Scott Silverman provides his step-by-step advice on securing in-game brand advertising deals that are ripe within the mobile games ecosystem and beyond

How Dislyte took over half of the battler market in its first weeks of release

Deep Dive In Dislyte

How Dislyte took over half of the battler market in its first weeks of release

AppQuantum's Julia Kara looks at Lilith Games' latest RPG team battler, and whether its streamlined onboarding and polish will provide the same sustainability as its mid-core competitors

Will yoga influencers entice you to play Angry Birds Journey?

Will yoga influencers entice you to play Angry Birds Journey?

Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests

How Royal Match draws on the ad legacy of Homescapes

How Royal Match draws on the ad legacy of Homescapes

Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

Ampere Analysis' Piers Harding-Rolls explores the rapid explosion and caution of gaming subscription services, and if it will be the dominant form of monetisation

How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans

How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans

Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye

Should you use a countdown – or Pokémon – in your TikTok ads?

Should you use a countdown – or Pokémon – in your TikTok ads?

Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye

How Playrix mastered appealing to their players' anchoring bias

How Playrix mastered appealing to their players' anchoring bias

Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye

Three core ways to validate your game ideas

Three core ways to validate your game ideas

Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey

For tech giants, all roads lead to mobile gaming

Eyes On Netflix

For tech giants, all roads lead to mobile gaming

GameBake's Michael Hudson looks at Netflix's nascent steps into mobile gaming and sees the future reflected in his eyes

How important is the jelly mechanic in your ad campaigns?

How important is the jelly mechanic in your ad campaigns?

Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye

Mobile game marketers can use game design to build better UA campaigns

Designer Acquisition

Mobile game marketers can use game design to build better UA campaigns

Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself

What is driving the insatiable demand for mergers and acquisitions?

What is driving the insatiable demand for mergers and acquisitions?

Ampere Analysis' Piers Harding-Rolls pinpoints the driving forces, impactful newcomers, and outside competition behind Q1 2022's groundbreaking M&A in his monthly column

Bringing a PC game to the mobile market: Azur Games' first experience

Fly Me To The Moon

Bringing a PC game to the mobile market: Azur Games' first experience

Azur Games and KishMish Games detail the conversion of FlyCorp from PC to mobile, ensuring its fundamental appeal could be delivered to the mobile player base, and key changes made for the F2P space

What you need to do before monetising your hypercasual game

What you need to do before monetising your hypercasual game

Ducky's Ilya Trofimov provides his quick, step-by-step guidance on preparing your hypercasual game for monetisation

Is there more to decentralised computing than blockchain?

Edging Out Blockchain?

Is there more to decentralised computing than blockchain?

NumberEight's Emma Raz and Matthew Paletta compare the sustainability of edge computing, cloud computing, and blockchain

Currency confusion reduces player trust in your F2P game, says Edd Coates

Currency Confusion

Currency confusion reduces player trust in your F2P game, says Edd Coates

Game UI Database founder shares his insight in currency confusion, following his in-depth article on UX/UI dark patterns in F2P mobile games

How to prevent ‘purposefully neglectful’ UI/UX dark patterns in F2P mobile games

How to prevent ‘purposefully neglectful’ UI/UX dark patterns in F2P mobile games

Game UI Database’s Edd Coates gives his tips to developers looking to gain player trust, avoid manipulative dark patterns, and distinguish their F2P mobile game

ironSource: Creative is critical to every element of your mobile games business

ironSource: Creative is critical to every element of your mobile games business

ironSource's Adam Stevens details how vital creative talent is to every part of the games industry, focusing on user acquisition

Why games industry staffing is broken

Looking After The Talent

Why games industry staffing is broken

TheXPlace's Maya Rand details the post-pandemic struggle to acquire and retain video game talent, and the need for a change in 2022