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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

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Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see

How to land your first in-game brand advertising partnership

Vungle's Scott Silverman provides his step-by-step advice on securing in-game brand advertising deals that are ripe within the mobile games ecosystem and beyond

How Dislyte took over half of the battler market in its first weeks of release

Deep Dive In Dislyte

How Dislyte took over half of the battler market in its first weeks of release

AppQuantum's Julia Kara looks at Lilith Games' latest RPG team battler, and whether its streamlined onboarding and polish will provide the same sustainability as its mid-core competitors

Will yoga influencers entice you to play Angry Birds Journey?

Will yoga influencers entice you to play Angry Birds Journey?

Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests

How Royal Match draws on the ad legacy of Homescapes

How Royal Match draws on the ad legacy of Homescapes

Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

Subscription services are growing fast, but unlikely to become the dominant form of monetisation

Ampere Analysis' Piers Harding-Rolls explores the rapid explosion and caution of gaming subscription services, and if it will be the dominant form of monetisation

How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans

How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans

Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye

Should you use a countdown – or Pokémon – in your TikTok ads?

Should you use a countdown – or Pokémon – in your TikTok ads?

Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye

How Playrix mastered appealing to their players' anchoring bias

How Playrix mastered appealing to their players' anchoring bias

Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye

Three core ways to validate your game ideas

Three core ways to validate your game ideas

Fundamentally Games' Oscar Clark provides his alternative to the 'pillars' of game design with his three-pronged approach that acutely combines data and insight with design and the player journey

For tech giants, all roads lead to mobile gaming

Eyes On Netflix

For tech giants, all roads lead to mobile gaming

GameBake's Michael Hudson looks at Netflix's nascent steps into mobile gaming and sees the future reflected in his eyes

How important is the jelly mechanic in your ad campaigns?

How important is the jelly mechanic in your ad campaigns?

Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye

Mobile game marketers can use game design to build better UA campaigns

Designer Acquisition

Mobile game marketers can use game design to build better UA campaigns

Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself

What is driving the insatiable demand for mergers and acquisitions?

What is driving the insatiable demand for mergers and acquisitions?

Ampere Analysis' Piers Harding-Rolls pinpoints the driving forces, impactful newcomers, and outside competition behind Q1 2022's groundbreaking M&A in his monthly column

Bringing a PC game to the mobile market: Azur Games' first experience

Fly Me To The Moon

Bringing a PC game to the mobile market: Azur Games' first experience

Azur Games and KishMish Games detail the conversion of FlyCorp from PC to mobile, ensuring its fundamental appeal could be delivered to the mobile player base, and key changes made for the F2P space

What you need to do before monetising your hypercasual game

What you need to do before monetising your hypercasual game

Ducky's Ilya Trofimov provides his quick, step-by-step guidance on preparing your hypercasual game for monetisation

Is there more to decentralised computing than blockchain?

Edging Out Blockchain?

Is there more to decentralised computing than blockchain?

NumberEight's Emma Raz and Matthew Paletta compare the sustainability of edge computing, cloud computing, and blockchain

Currency confusion reduces player trust in your F2P game, says Edd Coates

Currency Confusion

Currency confusion reduces player trust in your F2P game, says Edd Coates

Game UI Database founder shares his insight in currency confusion, following his in-depth article on UX/UI dark patterns in F2P mobile games

How to prevent ‘purposefully neglectful’ UI/UX dark patterns in F2P mobile games

How to prevent ‘purposefully neglectful’ UI/UX dark patterns in F2P mobile games

Game UI Database’s Edd Coates gives his tips to developers looking to gain player trust, avoid manipulative dark patterns, and distinguish their F2P mobile game

ironSource: Creative is critical to every element of your mobile games business

ironSource: Creative is critical to every element of your mobile games business

ironSource's Adam Stevens details how vital creative talent is to every part of the games industry, focusing on user acquisition

Why games industry staffing is broken

Looking After The Talent

Why games industry staffing is broken

TheXPlace's Maya Rand details the post-pandemic struggle to acquire and retain video game talent, and the need for a change in 2022

Understanding design and the user journey in India's mobile gaming scene

Understanding design and the user journey in India's mobile gaming scene

PlayerzPot's Mihir Sanchala goes back to the fundamentals as he discusses the expanding awareness of designing the player's journey in India's mobile gaming industry

International Women's Day

"To all women considering joining the games industry or building their own company - I did it. You can too."

Game Jolt's Yaprak DeCarmine discusses breaking out of gaming's social strata, the importance of passion, perseverance, and kindness, and four key priorities when forming your own company

Emma Raz: How I found my way into gaming

International Women's Day

Emma Raz: How I found my way into gaming

NumberEight's Emma Raz profiles her change from cybersecurity to mobile gaming, what she loves about the industry, and ways it can better support women

Kelly Vero:

International Women's Day

Kelly Vero: "Kicking ass means never having to say you're sorry"

Industry veteran Kelly Vero gives her answer to a critical question: what is it like being a woman in the games industry?

How to achieve a mobile bestseller: can five projects perform collectively as one superhit game?

How to achieve a mobile bestseller: can five projects perform collectively as one superhit game?

Azur Interactive Games' Milana Gelmanova walks through five Hidden Object game releases to discuss the changes that led to the greatest player retention

Alex Nichiporchik shares tinyBuild's staff support plans ahead of Russia's invasion of Ukraine

February 26, 2022

Travel Hardship

Alex Nichiporchik shares tinyBuild's staff support plans ahead of Russia's invasion of Ukraine

"If you can do anything here, highlight the travel issue. Encourage the UK and other governments to create a simplified GAMEDEV-VISA procedure."

Why hypercasual gaming app marketers need their own playbook

February 18, 2022

Master Monetisation

Why hypercasual gaming app marketers need their own playbook

Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy

The Financial Budget brings the spotlight to India’s gaming industry

February 16, 2022

Insight On India

The Financial Budget brings the spotlight to India’s gaming industry

Nazara Technologies’ Manish Agarwal shares his optimism for the Indian mobile games industry following the 2022 Union Budget

Is blockchain required for the metaverse?

February 9, 2022

Is blockchain required for the metaverse?

Bunch CEO Selcuk Atli on why this is an exciting time to build

Toxicity in mobile gaming: quantifying the scale of the problem

January 28, 2022

Toxicity in mobile gaming: quantifying the scale of the problem

Utopia Analytics' Janne Huuskonen details the scale of player toxicity in gaming, and the need for effective, AI-based moderation techniques

Take-Two makes bold move to transform its business with Zynga acquisition

January 11, 2022

$12.7 Billion Acquisition

Take-Two makes bold move to transform its business with Zynga acquisition

How Zynga could change Take-Two’s business

Five trends in 2022 to shape the mobile games industry

January 10, 2022

Five trends in 2022 to shape the mobile games industry

Why 2022 is the year for gaming

Apple’s privacy changes level the playing field for hypercasual games

January 6, 2022

Hyping Hypercasual

Apple’s privacy changes level the playing field for hypercasual games

Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.

The challenges of designing nonlinear PvP

December 31, 2021

The challenges of designing nonlinear PvP

Player intuition, tutorials, and the value of taunting

What does the future hold for mobile games advertising?

December 28, 2021

What does the future hold for mobile games advertising?

Playable Factory's Gökçe Nur Oguz presents her tips for disrupting the mobile games advertising space.

Eight tips to build your dream team with no HR

December 24, 2021

Donut Resources

Eight tips to build your dream team with no HR

Kids vs Zombies developer Donut Lab detail eight tips for startups to assemble their ideal team

Overcoming 60% ROI drop in TeaGames' Monsters: PvP Arena

December 13, 2021

Monstrous Success

Overcoming 60% ROI drop in TeaGames' Monsters: PvP Arena

Investment from Ducky and YouTube trends

How hypercasual flop Clash of Dots became hit State.io

December 13, 2021

World Domination

How hypercasual flop Clash of Dots became hit State.io

Azur reveals how to tweak for success

Four trends to watch in 2022

December 10, 2021

Gaze Into The Crystal Ball

Four trends to watch in 2022

Gamification and branding, the metaverse, and blockchain among others

Hypercasual mobile monetisation in 2021

December 8, 2021

Make That Money

Hypercasual mobile monetisation in 2021

Matthaus Krzykowski, Co-Founder of Growth FullStack, details the out-of-the-box options that led the charge for indie and mid-sized publishers to monetising hypercasual games in 2021

What to do after a hypercasual game release: check out game support check-list

November 24, 2021

What to do after a hypercasual game release: check out game support check-list

Ducky producer Nick Shapovalov ticks them off

Why hypercasual publishers should start exploring IAP monetisation

November 23, 2021

Why hypercasual publishers should start exploring IAP monetisation

Matina Thomaidou explains the options

How cheaters are impacting the most valuable currency in the cash gaming market - player trust

November 17, 2021

How cheaters are impacting the most valuable currency in the cash gaming market - player trust

Ryu Games' Nick Contino explains

Paving the way for success without the IDFA

November 10, 2021

Paving the way for success without the IDFA

The numerous benefits of tapping into non-personalised ad traffic

Apple’s privacy changes have reduced advertising costs for mobile puzzle games

November 8, 2021

Diversify & Optimize

Apple’s privacy changes have reduced advertising costs for mobile puzzle games

Moloco's Henry Wang on planning for the future

The Play-to-Earn evolution

October 27, 2021

The Play-to-Earn evolution

How blockchain is changing gaming and its communities

How ASO influences metrics: a closer look

October 26, 2021

How ASO influences metrics: a closer look

Azur Games gets into deep details

6 top tips for game devs to adapt to app store and privacy regulation changes

October 13, 2021

6 top tips for game devs to adapt to app store and privacy regulation changes

Find out more on 26 October

What will you do when iOS and Android game CPMs eventually equalise?

October 6, 2021

What will you do when iOS and Android game CPMs eventually equalise?

Moloco's Henry Wang on planning for the future