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Supercell eyes up Asia as Clash of Clans heads for Japan

Expanding its kingdom
Supercell eyes up Asia as Clash of Clans heads for Japan

Finnish developer Supercell has announced the debut of Clash of Clans in Japan, with a fully translated version of its free-to-play release now available in the region for the first time.

The unveiling made via a typically enthusiastic tweet from the studio comes weeks after Supercell announced a partnership with GungHo Entertainment, the developer behind the monumentally successful Puzzle & Dragons.

Two by two

The agreement will see the two parties cross-promote their games in order to build their respective audiences.

It was a move that raised eyebrows at the time, given GungHo's focus on the Japanese market a country where Supercell previously had no notable base.

The launch of a Japanese version of Clash of Clans, however, changes the picture entirely.

Indeed, the likely boost Clash of Clans will receive thanks to its association with Puzzle & Dragons cannot be underestimated. The latter game currently has a userbase of 15 million across the country, rising by 1 million roughly every three weeks.

Back in April, it was revealed the success of Clash of Clans and fellow Supercell release Hay Day was generating daily revenue of around $2.4 million for the Finnish outfit.