February 9, 2023 Emblem, Engage Fire Emblem Engage DLC to feature Heroes’ original mascot Heroes original character Veronica started out as the mobile game’s antagonist
January 25, 2023 Cross-platform Promo Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage The cross-promotional mobile-to-console tactics continue
January 18, 2023 Marketing Masterplan New Fire Emblem Engage characters emerge on mobile first Ahead of the game's Switch launch, it's mobile players that get to see Nintendo's new characters
May 21, 2019 The Bell Tolls Nintendo pulling Fire Emblem Heroes and Animal Crossing: Pocket Camp in Belgium amidst loot box concerns Fire Emblem Heroes and Animal Crossing: Pocket Camp will be taken offline in August
March 6, 2019 Keep Your Money Nintendo urges mobile partners to not focus on player spending Mario maker does not want to be seen as greedy
February 13, 2019 We Like Ike Fire Emblem Heroes has grossed over $500 million in two years More than all other release for mobile combined
August 2, 2018 Fired Up Fire Emblem Heroes fires up $400m in worldwide revenue The RPG launched just under 18 months ago and has proven to be Nintendo’s most popular outing on mobile
June 12, 2018 E3 2018 Fire Emblem: Three Houses for Nintendo Switch gets spring 2019 release date Fully-fledged strategy RPG on its way
May 2, 2018 Less Mario, More Rpg How Nintendo plans to create an annual $1 billion mobile games business Starting over with a clean slate
February 21, 2018 Fire Emblem Heroes Revenue Fire Emblem Heroes generated almost $300 million in revenue in its first year Sensor Tower estimates it's still generating $10 million each month
February 1, 2018 Burning Strong Nintendo's most successful mobile game remains its most free-to-play focused title Fire Emblem Heroes sustains
February 1, 2018 Lets-a-go Nintendo reveals fifth mobile game Mario Kart Tour Releasing next fiscal year, and that's all we know for now
January 31, 2018 Nintendo Financials Q3 Fy17 Nintendo's Switch closes in on 15 million units sold worldwide Revenues hit $7.88 billion on the back of Switch and Super Mario Odyssey sales
November 28, 2017 Camp Stats Animal Crossing: Pocket Camp clears an estimated 15 million downloads six days after launch Sensor Tower says it's double Fire Emblem Heroes but half of Super Mario Run
November 14, 2017 The Game Awards 2017 Super Mario Run and Fire Emblem Heroes receive Best Mobile Game nominations at The Game Awards 2017 Honor of Kings is up for Best Chinese Game
October 31, 2017 Performance Rundown Super Mario Run clocks up 200 million downloads but Fire Emblem Heroes has better profitability Mario gets the reach as Fire Emblem get the money
October 30, 2017 Nintendo Financials Q2 Fy17 Nintendo's mobile revenues grow 426% to $157.8 million thanks to Super Mario Run and Fire Emblem Heroes Switch clears 7.63 million units sold
August 11, 2017 Mobile Game Heroes DeNA games business profits up on back of Nintendo partnership as overall revenues fall Fire Emblem Heroes sales "satisfactory" for Japanese publisher
July 26, 2017 Nintendo Financials Q1 Fy18 Nintendo sales hit $1.38 billion as its Switch console surpasses 4.7 million units shipped Mobile games generate $80.5 million for Q1
July 24, 2017 Decoding Design How Fire Emblem Heroes made $100 million from 10 million installs Wargaming's Anil Das-Gupta on how Nintendo has been able to quickly leverage the IP successfully on mobile, and what more it could do
July 21, 2017 Dena X Nintendo DeNA dedicates 10% of staff to Nintendo mobile games DeNA and Nintendo's partnership is going "extremely well"
July 6, 2017 Running On Super Mario Run surpasses 150 million downloads seven months after launch Fire Emblem Heroes has less than a tenth of the downloads but generates more revenue
June 16, 2017 Gateway Games Nintendo's Reggie Fils-Aimé: Mobile introduces the consumer to our IP before they move on to the "full experience" Reggie explains Nintendo's mobile philosophy, forgets that it hasn't released any games in China yet
May 11, 2017 Dena Financials Q4 Fy17 DeNA revenues hit $1.26 billion as it plots further partnerships beyond Nintendo Super Mario Run and Fire Emblem Heroes doing well for the developer
May 1, 2017 Super Fire Emblem Deconstructing Nintendo’s $300 million mobile game success The start of something bigger?
April 28, 2017 Still Running Super Mario Run approaches 150 million downloads Number of paid players said to be gradually increasing too
April 27, 2017 Nintendo Financials Fy17 Nintendo profits soar to $921 million as Switch sells 2.74 million units Goes awfully quiet on its mobile games
April 25, 2017 Google Play Awards 2017 Fire Emblem Heroes, Pokemon GO and more pick up nominations for Google Play Awards 2017 The cream of the crop duke it out on May 18th
March 28, 2017 Reading Between The Lines Nintendo has a mobile strategy, just not a coherent one Super Mario Run versus Fire Emblem Heroes
March 15, 2017 Homegrown Talent Whatever happened to Fire Emblem Heroes? How has Nintendo’s first F2P mobile game launched?
February 9, 2017 Japanese Hit Nintendo's Fire Emblem Heroes made more than $5 million in first few days Over one million downloads half a day after release
February 6, 2017 Fired Up Nintendo’s Japan-first approach for Fire Emblem Heroes pays off as it nets $2.9 million on its first day Already a top grosser in the US and Japan
February 2, 2017 Fire Emblem Launches Nintendo's third mobile game Fire Emblem Heroes lands on Android and iOS Will it be a success?
January 27, 2017 Mobile Mavens Why is Nintendo making Fire Emblem Heroes free-to-play? And can it be a global success?
January 23, 2017 Home Grown Why Nintendo has taken a Japan-first approach with Fire Emblem Heroes Aiming for success in the highest ARPU market in the world
January 19, 2017 Fire Emblem Heroes Fire Emblem Heroes reveal shows Nintendo is going fully free-to-play Gacha and key art implies Super Mario Run's model has been ditched
July 25, 2016 Challenges Ahead With shareholders wising up to Nintendo's small stake in Pokemon GO, pressure on its next mobile games is higher than ever A true one-off
May 11, 2016 Free Emblem Nintendo confirms Animal Crossing and Fire Emblem mobile games will be free-to-play After the success of Miitomo, it's no real surprise
May 9, 2016 Off To A Flyer? Are Fire Emblem and Animal Crossing good choices for Nintendo's first mobile games? Mobile Mavens weigh up commercial prospects
April 27, 2016 It's Not Yet Mario Nintendo mobile games #2 and #3 will be Animal Crossing and Fire Emblem Two of five to go