September 8, 2023 Pgc Helsinki Hadar Telem discusses measurement approaches in the post ATT privacy era Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
August 10, 2023 Partnership Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights The companies are combining forces in order to better serve their clients
August 9, 2023 Feature Next-level game dev analytics: Using heatmaps in midcore games Azur Games lead analyst Alexey Platonov shares how heatmaps can be used as a powerful analytical tool
July 24, 2023 Feature The great casual game revival Lessons from the past, hypercasual’s evolution, and opportunities for the post-ATT future
July 12, 2023 Global Games Network ByteBrew achieves 10,000 developers in its first two years ByteBrew celebrates its second anniversary with the news that over 10,000 developers around the world are now active on its platform.
June 29, 2023 Ranking AppLovin takes downloads top spot for US companies worldwide Data.ai's latest shows mobile-first beating the big names to take pole position
June 28, 2023 Shock Report Google accused of misleading its advertisers on over 80% of ad placements “Repackaging shitty, brand-unsafe outstream as instream is a big problem," quotes a new report with potential refunds running into billions
June 5, 2023 Reports GameRefinery says the best time to push ATT notifications is the first 6-30 seconds Latest research shows this is the most popular, and most effective
May 23, 2023 Expansion AppsFlyer keeps pace with cross-platform marketing and measurement tools Game makers can get the stats they need and feel the benefit across multiple platforms
April 10, 2023 Analytics Levelling up analytics: From simple metrics to complex research Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics
April 10, 2023 Interview Nexters’ head of marketing Anton Yakovlev on misleading advertising We spoke to Yakovlev following a recent study the company carried out examining the world of advertising
April 7, 2023 Rovio Analytics Rovio gives insight into its game analytics approach The company’s director of analytics discussed the topic in a new blog post
April 5, 2023 Google Ads Attribution Integration ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration This new integrated access allows ByteBrew to offer game developers free Google attribution measurement
March 24, 2023 Ad Tools Mobvista launches new XMP platform for cross-channel monitoring The dashboard lets developers track multiple analytics for their campaigns
March 22, 2023 Interview Kian Hozouri on ByteBrew’s partnership with Mintegral We spoke to ByteBrew’s COO and co-founder about the new collaboration and what it means for both companies
March 20, 2023 Platform Partnership ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users The 2021 startup has accrued 5,000 devs so far
March 14, 2023 Startups App Radar wants to use AI to make advertising easier The startup wants their AI tool to make analysing reviews and understanding player sentiment easier
March 8, 2023 Reports UK attracts $545m in ad spend in 2022 and role-playing games top for growth A new report suggests that 2023 will see increased scrutiny of marketing strategies
February 27, 2023 Releases Pokémon reawakens Pokémon Sleep and mobile updates Pokémon Presents 2023 covered a variety of new announcements for the franchise
January 27, 2023 Views Week Week in Views - What caught our editorial eyes in the last seven days The Pocketgamer.biz team take their pic of the big news that came out of Pocket Gamer Connects London 2023
January 18, 2023 Speaker Spotlight Speaker Spotlight: Robert Magyar highlights the value of data to game developers Meet the leading industry names that will be on stage at Pocket Gamer Connects London 2023 (23-24 January 2023).
December 12, 2022 Win The Launch! Win the Launch: How Google is helping game developers successfully launch their games Jen Lui, Senior Product Manager at Google, tells PocketGamer.biz how Google is helping mobile game developers launch their games in a competitive market
December 1, 2022 Retention & Revenue How to boost revenue and player retention with in-game collaborations In-game collaborations have become increasingly popular, and according to new research they’re highly effective at monetization, retention and more
November 10, 2022 Updates SKAdNetwork 4.0 and how the new changes affect developers SKAdNetwork is what advertisers on the iOS platform rely to study analytics, and the 4.0 version contains some key differences to understand
September 14, 2022 Tower Defence Tower Defence games to reach $2.3 billion in revenue by 2030 Android users generate 69% of the genre’s revenue
August 24, 2022 Spanish Gaming Market Newzoo report covering Spanish gaming market shows 83% of the nation are gamers The Spaniards have contributed $2.3 billion to the gaming industry's revenue in 2022, with a reported 48% of players spending money on games this year
August 24, 2022 Financials Netmarble reveals financial earnings for second quarter of 2022 South Korean mobile giants earned $535.95 million in revenue, but saw its EBITDA decrease by 48%
August 22, 2022 Twitch Vs Youtube Gaming State of the Stream's report reveals Fall Guys reaches over 42 million watch hours on Twitch Fall Guys and Monster Hunter Rise have the highest per cent of growth in streamers on Twitch and Youtube Gaming respectively, according to data from StreamElements and Rainmaker.gg
August 18, 2022 Ios Vs Android Tenjin reports Android apps generated 14% more revenue than iOS apps in Q2 2022 The United States, Japan, and the United Kingdom had the most ad revenue last quarter for both iOS and Android apps
August 12, 2022 Krafton Not Slowing Down Krafton Inc reports revenue of $729 million for the first half of 2022 PUBG: Mobile vital to Krafton's successful H1, earning $550 million in mobile business sector
August 11, 2022 Gaming In China Niko Partners: 40% drop in Chinese young gamers after September regulations However, the number of Chinese gamers will rise to 115 million by 2026, predicts the market intelligence provider
August 10, 2022 Overcoming Challenging Times Nexters announces results for the first quarter 2022 and proposes changes to the board of directors Developers of Hero Wars and Throne Rush will aim to finish the year strongly after new appointments
August 10, 2022 Optimistic Q1 Report Take-Two chairman and CEO optimistic about the potential long-term growth for the mobile industry NBA 2K22, Grand Theft Auto Online and Grand Theft Auto V, Red Dead Redemption 2 and Red Dead Online contribute to Take-Two's strong GAAP net revenue
August 9, 2022 Possible Acquisition Latest financials from Square Enix reveal noticeable declines Sony, Tencent and Nexon expected to buy stakes from Square Enix as the Japanese video game company acquisition seems more likely after performance in the last three months
August 9, 2022 Sega Staying Strong Sega Sammy Holdings Q1 financial report shows 11% sales growth New data concludes that market trends are cooling due to the impact of changes in post-pandemic consumer behavior
August 8, 2022 Ip-based Games Take Charge IP-based games have positive impacts on the mobile industry, according to research by Newzoo A report from a leading provider for PC and console games analytics shows IP holders often choose mobile as their go-to platform
August 3, 2022 T3 Market Rises The evolution of mobile advertising in 2022: higher quality, fewer ads Upcoming territories such as the Middle East, South America and South Asia lead the market with an increase of 10 per cent, according to new data from SocialPeta
July 22, 2022 Powerhouse Partnership Appodeal partners with Adjust to enrich its growth platform with attribution insights New partnership enables every Appodeal user to access UA and attribution data from a single dashboard
June 8, 2022 Do Cross The Streams Stream Hatchet Brands launched to track 2,300 brands on streaming platforms Logo detection and chat analysis used to identify media value
April 6, 2022 Mobile Marketing Adjust launches Datascape to deliver faster KPIs and performance metrics "A mobile app’s success in this dynamic industry depends on smart and fast decision-making"
April 1, 2022 Pg Connects Interviews Video interview: MobileAction on true data insight to discover the latest mobile games trends MobileAction's Taha Karsli on data insight informing monetisation and iteration best practice in mobile gaming's fast-paced environment
March 24, 2022 Data Science For All GameAnalytics Brings DataSuite to the Masses – Through AWS for Games GameAnalytics is working with Amazon Web Services to support the AWS for Games initiative to put data analytics into the hands of every developer
February 3, 2022 Lift Off RocketRide Games’ Louis-René Auclair on Netflix Games, data analysis, and the forest for the trees Auclair speaks to PocketGamer.biz on the importance of the audience, patience and data, and launching the Netflix partnership
November 24, 2021 Never The Twain The importance of avoiding campaign overlap between ad types Facebook Gaming highlights the importance of separating your approach to Automated App Ads (AAA) and Manual App Ads
November 23, 2021 Happy Holidays What does the holiday season have in store for developers and publishers? Fyber digs into the data for the holiday season to help us understand the opportunities coming up in 2021
November 23, 2021 Creative Problem Solving Where to get ideas for future creatives If you're struggling with creative concepts for your next ad campaign, Apptica has some practical tips
October 26, 2021 Business Time Why Mamboo Games is making the leap from hypercasual to hybrid-casual CEO Ivan Leshkevich talks about the studio's future as it focuses on hybrid-casual games