Kid Tech
SuperAwesome launches under-18-focused audience data and insights platform Awesome Intelligence
Platform aims to provide "safe and compliant" data on the behaviour of Gen Z and Alpha for brands and agencies
Podcast
Unicorns, camels and hogs: How smart ad monetisation saves your app from getting eaten alive | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Ad Appeal
Unity: Global rewarded ad engagement rose by 3.2% in 2023
Unity’s Mobile Growth and Monetisation Report 2024 finds 38.1% of users will watch ads when out of resources
Five New Games
New release roundup: The best new mobile games from mathematical puzzlers to the return of Jon Snow
We highlight five new games that have broken cover and are all set to do big business
King In The North
Zynga calls in Kit Harrington for Game of Thrones: Legends launch
Mobile ads are becoming increasingly star-powered, with Jon Snow himself promoting the latest puzzle RPG
App Intelligence Magic
AppMagic’s CEO on raising $3m, market intelligence price wars, and ad revenue estimates
PocketGamer.biz speaks to Max Samorukov about the state of market intelligence and its plans for the future
Podcast
Strengthening ad network bonds for better performance with AdQuantum’s Sergey Sukhov | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Mobile Marketing
Why attribution and marketing mix modelling aren't delivering results for games marketers
Incrmntal CEO and co-founder Maor Sadra delves into the mobile marketing landscape and analyses privacy challenges and solutions for campaigns
Sdk Update
AdInMo launches InGamePlay SDK 3.0 beta with clickable in-game ad units
Monetisation platform aims to drive more intentional clicks with new customisable visual aids
Advertising Ascent
Global advertising revenue to hit $1 trillion in 2026
PwC projects global in-game advertising will reach $147.9 billion in 2028
Pgc Helsinki
Isabel Davies: EU’s Digital Fitness Fairness Check could cause "big overhauls" in 2025
The regulation of free-to-play is a complex topic due to its ever-changing nature, but next year’s check could really change the game…
Exclusive Deal
Voodoo signs partnership with Audiomob for audio ads
Deal sees ads provider become exclusive audio partner for the top 50% of the publisher's inventory
Podcast | Episode 19
Is Squad Busters a success or failure? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 19...
Apple Ads
Apple 30% fee extends to Instagram and Facebook ads worldwide today
The fee was imposed on the US earlier this year and rolls out globally today, July 1st
Rising Revenue
In-game ads in hypercausal runners: Increasing revenue without sacrificing other metrics
Azur Games producer Milana Gelmanova shares how in-game ads helped to create a 5% to 20% revenue boost in a year
Acqusitions
Verve Group acquires Jun Group for $185 million
The acquisition is expected to close in September pending the usual round of regulatory approvals
Partnership Power
Anzu and dentsu partner to advance intrinsic in-game advertising with "contextually relevant campaigns"
Ads will be deliverable to specific audiences based on behaviour and interests
Advanced Ai Advertising
SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights
Find out more about SocialPeta's new enhanced features and capabilities before the company's appearance at Gamesforum Hamburg
Place Search Ad Here
Mobile's broken app store discoverability
How Steam, Google Play and Apple's App Store compare and how platform holders prioritise ads over useful recommendations for users
Next Level Marketing
Squad Busters ad calls in big-name talent for its global launch
The game's live-action ad features Chris Hemsworth, Christina Ricci and more as real-world depictions of their in-game heroes
Mainstream Mobile
Mobile gaming's journey to the mainstream
Kristan Rivers, co-founder and CEO of in-game advertising platform AdInMo, looks at the last decade of the industry and why brands are queueing up for its future
Strategic Growth
Netflix to launch in-house ad tech with global rollout set for 2025
The move will see the streaming platform compete against other industry giants with ad servers such as Amazon and Google
New Way To Ua
Subscrible raises $300,000 to launch ad-free mobile games platform
Start-up aims to reduce UA costs and provide “uninterrupted” gaming
Ad Strategy
Why diversified revenue streams are the key to maximising monetisation
As the monetisation landscape shifts, mixing up your ad strategies can ensure that no money gets left on the table
Ads Growth
AppLovin revenue surges 48% Y/Y to $1bn in Q1 as it eyes non-gaming growth
“There is nothing that limits our models to just gaming,” says CEO Adam Foroughi
Adding Ads
Roblox launches video ads, partnering with IAS to deliver transparent metrics
Advertisers can now use immersive video to promote to anyone over 13 in Roblox, with clear indicators from IAS coming soon
Boosting Revenue
How user consent for personalised ads can significantly increase your Android revenue
GameBiz Consulting's Božo Janković on the power of personalised ads and why testing is key
Advertising Quality Control
Voodoo Partners with AppHarbr to Level Up In-Game Ad Quality
AppHarbr brings its best-in-class technology to Voodoo, to eliminate disruptive advertising and create more engaging, secure real-time control
In-app Advertising
Gaming social platform Discord set to embrace ads for revenue boost
Discord is reportedly hiring more than a dozen workers to see this through
All About Ads
Intrinsic ads make players 5% more likely to consider in-game spending
Anzu and Happydemics find intrinsic ads to have the highest recall rate, brand identification and purchase consideration
Optimising Opportunity
How Supply Path Optimisation can supercharge user acquisition for gaming advertisers
Ad expert Liftoff highlights how developers can get more from their ad campaigns through a smarter approach to the supply path.
In-game Ads
“There’s still misunderstanding and undervaluing of the power of mobile gaming as an advertising channel”
Odeeo CEO Amit Monheit on the advantages in-game audio ads
Advertising Advice
Mobile Ad Masterclass: How to select the best ad format for your game
AdQuantum Design’s creative production director Ivan Razmakhov gives his tips on producing mobile game advertising that delivers results
Level Up Listener Leverage
The performance marketing channel you’re probably overlooking
Future-ready user acquisition strategies - five key reasons to add podcast-ads to your UA Mix
Rewarded Play
Unity’s offerwall product Tapjoy launches Daily Rewards to boost re-engagement
Tapjoy is delivering new ad features to give advertisers tools to help lure back players on a daily basis
Gamelight Hits Top Five
Gamelight hits top five global ad networks
Singular's analysis reveals Gamelight Is among world's top five ad networks
Pgc London
The AI future is now. AI generated video is real and is promoting 100s of apps
AI can quickly create hundreds of creatives for your game and João Vieira da Costa of Replai.io has the tech that's making it happen right now
Exclusive Debut
Nefta showcases privacy-first platform at Pocket Gamer Connects London 2024
Unveiled exclusively at PGC London, the new ad platform is designed to provide developers with IAA revenue from opted-out iOS users
Impressive Performance
Gamelight bags 12% of all match-3 game ad spend worldwide
Data from Singular shows that the platform's AI-powered algorithm is delivering the goods on match-3, despite their presence in only 11 countries
Call For Improvement
Most social media game ads fail to meet loot box labeling standards
The study shows that out of 188 ads for 63 games across Meta's platforms, only 7% make correct mention of loot boxes
Platform Power
Tencent is advertising DreamStar on ByteDance platforms in competition with NetEase
After a fierce rivalry, Tencent and ByteDance are finally warming up to one another
Ad Strategy
Upping your game with integrated ads
AdInMo’s head of supply Lewis Horgan shows how immersive ad placements can take your game to the next level
Top Tips
Top tips: How to optimise ad placements to boost your game
Unity’s Anna Popereko is back with more tips on how to maximise your ad strategy
Expanding Reach
Africa and India are in Microsoft's sights for ad-supported game streaming
The Xbox giant is planning on using ads to reach new players and expand its audience
Ad Strategy
New Year - New Ad Strategy: Expert tips and predictions for mobile game advertising in 2024
Nexters Murad Khalilov offers top tips to take into 2024 to maximise your advertising strategy
Ads Ahead
Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024
A case study with Black Smoke Studios shows that 83% of players are still willing to provide basic personal information
User Acquisition
Unity partners with Roku to bring user acquisition campaigns to the big screen
Connected TV viewers can now download apps direct to their mobile from an ad placed by Unity
Ai Ad Vantage
Replai’s New AI Service Offers Marketers a Revolution in Ad Creation
Mobile ad expert's new AI-enabled service enables developers and publishers to create and change ads from text prompts or the game itself
Mobile Media
Ad networks down in 2023, with only four of the top 20 players showing an increase
Apple Search Ads and Google lead on respective platforms, with only Meta ads making the top five on each
Free To Paid
Facebook and Instagram to introduce ad-free subscriptions in EU
Meta aims to appease EU privacy regulators with €9.99 per month subscription fee