In-game Advertising
Report: Mobile leads in reach while PC and console drive deeper ad engagement
New report from Anzu finds that advertisers can benefit by combining the deep engagement of PC and console with the broad reach of mobile
Podcast | Episode 51
Regulators poke the Apple and Google monopoly bear | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 51...
Rewarded Ua
Gamelight named as a top ROI-driving UA channel in Singular’s ROI Index 2025
Gamelight is among the best-performing platforms in terms of return on investment, scale, and campaign efficiency
Job Losses
Machine Zone CEO out as AppLovin lays off 97 staff
Machine Zone CEO and design director out as ad tech firm makes another round of job cuts
Fixing The Bad Ads Problem
Bad ads are killing the mobile gaming experience - here's how we fix it
Malicious. Sexist. Misleading - and often unskippable. How do we fix the mobile ads problem?
Tiktok Lovin
AppLovin wants to partner with "undermonetised" TikTok globally
CEO Adam Foroughi opens up on the ad tech firm's interest in acquiring TikTok and its plans for the video-sharing platform
Industry Insights
Mastering the ad experience: Three KPIs to track
Unity’s Amir Tapiro shares insight on three important KPIs to track for a healthy ad experience
Ai Platform
AI-powered ad creative platform INCYMO.AI launches
"AI won’t replace those who embrace it — it will replace those who fear it"
Short Report
AppLovin shares dive 19% after latest short-seller report
Muddy Waters claims ad tech firm violates platforms' terms and conditions; AppLovin CEO says it's "easy to discredit a short report like this in minutes"
New Partnerships
Anzu and Claritas partner to offer improved attribution metrics for in-game ads
The partnership aims to bring transparency and performance optimisation to in-game advertising
Podcast | Episode 44
AppLovin vs. short-sellers | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 44...
Short Reports
AppLovin labels short-seller reports “nefarious” and “misleading” as shares sink
Ad tech firm goes on the offensive after research companies make series of accusations against its business practices
Company Restructure
Unity cut workforce to 4,987 staff in 2024 at cost of $214m
Game engine and ads firm also appears to have closed 23 offices last year
Financials
Unity revenue falls 25% in Q4 as engine and ads segments see declines
Game engine division Create Solution saw sales fall 47% Y/Y
Ads Vs Apps
AppLovin to sell apps business for $900m as it focuses on ads
But ads firm didn't disclose which company would acquire its games portfolio
New Partnerships
Xsolla partners with AppsFlyer for improved web shop analytics and ad tracking
Deal aims to provide improved ad tracking for web shop purchases
Global Games Marketing Trends
SocialPeta released mobile game white paper: global mobile game advertisers surpass 250,000
SocialPeta's 2024 Global Mobile Games Marketing Trends & Insights White Paper features insights from industry leaders at Google, AdQuantum, App Masters, Gamelight and many more
Power Of Ai
Nefta set to unveil new AI-powered ad platform at Pocket Gamer Connects London
Nefta’s AI agents categorises games based on their style and genre, making it easier for game makers to market them effectively
In-game Advertising
Audiomob launches new CPI audio ad product for mobile game developers
The product is powered by algorithms that personalise ads based on factors like location, time, device, and user behaviour
Speaker Spotlight
Nefta's Daniel Bowen on embracing new tech and opportunities in advertising
The firm's VP of sales will be speaking at Pocket Gamer Connects London, which takes place on January 20th to 21st
Podcast
How to keep players loyal, playing, and paying in a crowded market | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Levelplay X Bigo Ads: Win-win
BIGO Ads Integrates with Unity LevelPlay: Boosting Revenue for Mobile Game Developers
Global Demand Meets Massive Traffic: A Win-Win for Developers and Advertisers
Game Ads
Creative trend: The evolution of the near-death snake experience in game ads
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games
Sale Boost
Zynga sells Chartboost to LoopMe
Publisher had previously bought mobile ads and monetisation platform in a $250 million deal in 2021
Loot Box Investigation
Are the UK's top grossing mobile games really breaking loot box rules?
We delve into the BBC's claims that only two out of the top 45 revenue-generating titles are following the ASA's rules on loot box disclosures
Rewarded Ua
The rise of rewarded user acquisition platforms
Almedia CEO and founder Moritz Holländer delves into one of the industry's hottest trends in 2024
No Bs Fridays
The celebrity effect in mobile game advertising: When stars collide with games
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games
Ai Ads
Reforged Labs begins open beta for generative AI-created mobile game ads following $3.9m investment
The open beta allows developers to upload gameplay and automate animated, voiced game ads
Job News
Almedia goes on recruitment drive with 17 new hires
Hires form part of Almedia's growth plans across Europe and North America over the next year
Stars Of The Show
Monopoly Go star-powered ad campaign summons Will Ferrell, Chris Pratt, Jason Momoa and Keke Palmer
Will Ferrell’s role as Mr. Monopoly will be an ongoing one as part of a "long-term creative concept"
Rewarded Ua
How Almedia is riding the rewarded play wave
Freecash has become one of the top newcomers in the rewarded user acquisition space that has taken off this year
Ad Advice
Creative fatigue in mobile games marketing: How to identify and combat it
AdQuantum’s Anton Kuzmin shares how you can avoid creative fatigue and keep your audience engaged
Holidays Ahoy
Over 35% will play more mobile games during holiday season, with Gen X screen time to outdo Gen Z
Unity’s new US-based survey finds who’s playing, who’s spending, and who’s watching ads this Christmas
Ua Advice
2024 UA Playbook: Diversifying beyond traditional channels and the rise of rewarded play
UA and marketing expert Matej Lančarič shares some best practices and top tips
Big Tech Breakup?
US mulls Google breakup in antitrust case
Tech giant labels DOJ proposals as "radical" and "government overreach"
Kid Tech
SuperAwesome launches under-18-focused audience data and insights platform Awesome Intelligence
Platform aims to provide "safe and compliant" data on the behaviour of Gen Z and Alpha for brands and agencies
Podcast
Unicorns, camels and hogs: How smart ad monetisation saves your app from getting eaten alive | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Ad Appeal
Unity: Global rewarded ad engagement rose by 3.2% in 2023
Unity’s Mobile Growth and Monetisation Report 2024 finds 38.1% of users will watch ads when out of resources
Five New Games
New release roundup: The best new mobile games from mathematical puzzlers to the return of Jon Snow
We highlight five new games that have broken cover and are all set to do big business
King In The North
Zynga calls in Kit Harrington for Game of Thrones: Legends launch
Mobile ads are becoming increasingly star-powered, with Jon Snow himself promoting the latest puzzle RPG
App Intelligence Magic
AppMagic’s CEO on raising $3m, market intelligence price wars, and ad revenue estimates
PocketGamer.biz speaks to Max Samorukov about the state of market intelligence and its plans for the future
Podcast
Strengthening ad network bonds for better performance with AdQuantum’s Sergey Sukhov | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Mobile Marketing
Why attribution and marketing mix modelling aren't delivering results for games marketers
Incrmntal CEO and co-founder Maor Sadra delves into the mobile marketing landscape and analyses privacy challenges and solutions for campaigns
Sdk Update
AdInMo launches InGamePlay SDK 3.0 beta with clickable in-game ad units
Monetisation platform aims to drive more intentional clicks with new customisable visual aids
Advertising Ascent
Global advertising revenue to hit $1 trillion in 2026
PwC projects global in-game advertising will reach $147.9 billion in 2028
Pgc Helsinki
Isabel Davies: EU’s Digital Fitness Fairness Check could cause "big overhauls" in 2025
The regulation of free-to-play is a complex topic due to its ever-changing nature, but next year’s check could really change the game…
Exclusive Deal
Voodoo signs partnership with Audiomob for audio ads
Deal sees ads provider become exclusive audio partner for the top 50% of the publisher's inventory
Podcast | Episode 19
Is Squad Busters a success or failure? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 19...
Apple Ads
Apple 30% fee extends to Instagram and Facebook ads worldwide today
The fee was imposed on the US earlier this year and rolls out globally today, July 1st
Rising Revenue
In-game ads in hypercausal runners: Increasing revenue without sacrificing other metrics
Azur Games producer Milana Gelmanova shares how in-game ads helped to create a 5% to 20% revenue boost in a year