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Tag: Analytics
Big Deal
Report: AppsFlyer to be acquired in deal worth up to $4bn
Actionable Insight For Every Dept
Inside the data systems of gaming's global hits: The tech stack behind billions in revenue
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Data Driven Growth
“Our portfolio includes several dozen studios earning over €1m in monthly revenue”: Magify’s Evgeniy Kurenkov on scaling smarter live ops
Evgeniy Kurenkov discusses how Magify is helping studios turn data into revenue and plans for the future of the platform
New Partnerships
Xsolla partners with AppsFlyer for improved web shop analytics and ad tracking
Deal aims to provide improved ad tracking for web shop purchases
Speaker Spotlight
Alla Tytarenko on why speaking a common data language is crucial for every developer
"A unified approach to data isn’t just operationally efficient - it’s a catalyst for your product’s success"
Web Gaming
CrazyGames partners with ByteBrew to support web game developers
Games makers can now access ByteBrew's technology through the web gaming firm's developer portal
Super Raise
SuperScale raises $1.2 million for analytics service SuperPlatform
New toolset provides datapoints across marketing, product and finance into a single AI-powered platform
Emotional Arousal Explained
How the deconstruction of fun works in mobile games
How Sensemitter brings together neuroscience, behavioural and emotional analysis to measure and improve player engagement
Industry Insights
Why market benchmarks matter: How to work with analytics at launch
Rockbite Games founders Avetis Zakharyan and Gevorg Kopalyan share how to get the best out of your analytics
Everything Everything
ByteBrew launches support for web games in their all-in-one platform
ByteBrew, the all-in-one analytics platform, has expanded their product to support web games and developers.
The Big Interview
Why Sensor Tower acquired data.ai
Sensor Tower chief operating officer discusses motivations for the deal and what it means for mobile market intelligence
There Can Be Only One
Analytics firm Sensor Tower has just bought rival, Data.ai
The move essentially gives Sensor Tower a clean sweep in the app analytics space
Analytics
GameAnalytics hits 100,000 titles hosted and 200 million daily active users
The analytics platform has benefited from a surge in interest amongst developers
Pgc Helsinki
Hadar Telem discusses measurement approaches in the post ATT privacy era
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Partnership
Xsolla partners with AppsFlyer to streamline cross-platform data-driven insights
The companies are combining forces in order to better serve their clients
Feature
Next-level game dev analytics: Using heatmaps in midcore games
Azur Games lead analyst Alexey Platonov shares how heatmaps can be used as a powerful analytical tool
Feature
The great casual game revival
Lessons from the past, hypercasual’s evolution, and opportunities for the post-ATT future
Global Games Network
ByteBrew achieves 10,000 developers in its first two years
ByteBrew celebrates its second anniversary with the news that over 10,000 developers around the world are now active on its platform.
Ranking
AppLovin takes downloads top spot for US companies worldwide
Data.ai's latest shows mobile-first beating the big names to take pole position
Shock Report
Google accused of misleading its advertisers on over 80% of ad placements
“Repackaging shitty, brand-unsafe outstream as instream is a big problem," quotes a new report with potential refunds running into billions
Reports
GameRefinery says the best time to push ATT notifications is the first 6-30 seconds
Latest research shows this is the most popular, and most effective
Expansion
AppsFlyer keeps pace with cross-platform marketing and measurement tools
Game makers can get the stats they need and feel the benefit across multiple platforms
Analytics
Levelling up analytics: From simple metrics to complex research
Azur Games CRO Maxim Kozhnov shares details on how to manage your metrics
Interview
Nexters’ head of marketing Anton Yakovlev on misleading advertising
We spoke to Yakovlev following a recent study the company carried out examining the world of advertising
Rovio Analytics
Rovio gives insight into its game analytics approach
The company’s director of analytics discussed the topic in a new blog post
Google Ads Attribution Integration
ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration
This new integrated access allows ByteBrew to offer game developers free Google attribution measurement
Ad Tools
Mobvista launches new XMP platform for cross-channel monitoring
The dashboard lets developers track multiple analytics for their campaigns
Interview
Kian Hozouri on ByteBrew’s partnership with Mintegral
We spoke to ByteBrew’s COO and co-founder about the new collaboration and what it means for both companies
Platform Partnership
ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users
The 2021 startup has accrued 5,000 devs so far
Startups
App Radar wants to use AI to make advertising easier
The startup wants their AI tool to make analysing reviews and understanding player sentiment easier
Reports
UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies
Releases
Pokémon reawakens Pokémon Sleep and mobile updates
Pokémon Presents 2023 covered a variety of new announcements for the franchise
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pic of the big news that came out of Pocket Gamer Connects London 2023
Speaker Spotlight
Speaker Spotlight: Robert Magyar highlights the value of data to game developers
Meet the leading industry names that will be on stage at Pocket Gamer Connects London 2023 (23-24 January 2023).
Win The Launch!
Win the Launch: How Google is helping game developers successfully launch their games
Jen Lui, Senior Product Manager at Google, tells PocketGamer.biz how Google is helping mobile game developers launch their games in a competitive market
Retention & Revenue
How to boost revenue and player retention with in-game collaborations
In-game collaborations have become increasingly popular, and according to new research they’re highly effective at monetization, retention and more
Updates
SKAdNetwork 4.0 and how the new changes affect developers
SKAdNetwork is what advertisers on the iOS platform rely to study analytics, and the 4.0 version contains some key differences to understand
Tower Defence
Tower Defence games to reach $2.3 billion in revenue by 2030
Android users generate 69% of the genre’s revenue
Spanish Gaming Market
Newzoo report covering Spanish gaming market shows 83% of the nation are gamers
The Spaniards have contributed $2.3 billion to the gaming industry's revenue in 2022, with a reported 48% of players spending money on games this year
Financials
Netmarble reveals financial earnings for second quarter of 2022
South Korean mobile giants earned $535.95 million in revenue, but saw its EBITDA decrease by 48%
Twitch Vs Youtube Gaming
State of the Stream's report reveals Fall Guys reaches over 42 million watch hours on Twitch
Fall Guys and Monster Hunter Rise have the highest per cent of growth in streamers on Twitch and Youtube Gaming respectively, according to data from StreamElements and Rainmaker.gg
Ios Vs Android
Tenjin reports Android apps generated 14% more revenue than iOS apps in Q2 2022
The United States, Japan, and the United Kingdom had the most ad revenue last quarter for both iOS and Android apps
Krafton Not Slowing Down
Krafton Inc reports revenue of $729 million for the first half of 2022
PUBG: Mobile vital to Krafton's successful H1, earning $550 million in mobile business sector
Gaming In China
Niko Partners: 40% drop in Chinese young gamers after September regulations
However, the number of Chinese gamers will rise to 115 million by 2026, predicts the market intelligence provider
Overcoming Challenging Times
Nexters announces results for the first quarter 2022 and proposes changes to the board of directors
Developers of Hero Wars and Throne Rush will aim to finish the year strongly after new appointments
Optimistic Q1 Report
Take-Two chairman and CEO optimistic about the potential long-term growth for the mobile industry
NBA 2K22, Grand Theft Auto Online and Grand Theft Auto V, Red Dead Redemption 2 and Red Dead Online contribute to Take-Two's strong GAAP net revenue
Possible Acquisition
Latest financials from Square Enix reveal noticeable declines
Sony, Tencent and Nexon expected to buy stakes from Square Enix as the Japanese video game company acquisition seems more likely after performance in the last three months
Sega Staying Strong
Sega Sammy Holdings Q1 financial report shows 11% sales growth
New data concludes that market trends are cooling due to the impact of changes in post-pandemic consumer behavior
Ip-based Games Take Charge
IP-based games have positive impacts on the mobile industry, according to research by Newzoo
A report from a leading provider for PC and console games analytics shows IP holders often choose mobile as their go-to platform