Get Lobbying
Nominate the year's Best Marketing Campaign for the Mobile Games Awards 2018
Accolade recognises the best developer-run or third-party-run marketing campaigns over the last year
A New Campaign
How is MZ’s marketing campaign with influencer Alexis Ren working out for Final Fantasy XV: A New Empire?
Partnership racks up millions of views across YouTube and Instagram
Authentic Marketing
Ex-Gaikai CEO David Perry on entering the world of influencer marketing with Vyrl
The games industry veteran talks us through his ambitious plans
New Site
Makers of PocketGamer.biz launch new editorial site dedicated to reporting on the influencer marketing scene
Online from today, InfluencerUpdate.biz will report on the new phenomenon of influencer video, streaming and social media superstars, and the companies who partner with them
Roostr Booster
Chartboost rebrands influencer marketing platform Roostr as Chartboost Influence
Adds new functionality to the platform
Indie Mavens
Mobile indie game developer marketing tips
Our Indie Mavens weigh in
Ftc Cracks Down
The FTC declares all reviews of products given to an influencer for free are advertisements
Relationship must be disclosed or fines may be heading your way
Swrve Funding
Mobile marketing automation firm Swrve closes $25 million Series D funding round
Total funding now up to $75 million
Speaker Spotlight
PG Connects Helsinki speaker spotlight: Zorka.Mobi's Dmitry Liapin on influencer marketing
What to expect at PGC Helsinki
In Heaven
Influencer marketing firm Matchmade scores $1.73 million in funding to grow business
Global Founders Capital, London Venture Capital, and Reaktor Ventures all chip in
Mega Cool
Tech start-up Megacool launches gameplay GIF sharing tool
Players can record a 10-second clip of their gameplay to share with others
Influencer Marketing
When working with influencers “it’s all about the engagement”
Devcom panel discusses why influencer marketing isn't just about as wide a reach as possible
Jobs News
GameInfluencer appoints Macy Mills as new Head of Business Development
Start-up expands operations with new hires
From Partner To Owner
Taptica cements position in Japan by acquiring marketing firm Adinnovation
Partnership leads to complete acquisition
Influencer Marketing
Why influencers are a key part of games marketing and how to work with them
An overview of the space and how to harness these social media stars in your marketing campaigns
Influential Tech
New technology delivers three million mobile game installs with a single YouTuber campaign
Playcom details the benefits of its new PlayClips technology
Show Don't Tell
The augmented reality-fueled future of mobile marketing will be narrative and personalised
Motive.io's Peter Wittig shares discusses how it aims to empower developers, markets and advertisers to bring immersive experiences to consumers
Influential Opinion
Influencer special: Have your say on influencer marketing for mobile
Contributors wanted
Going Viral
Former Gaikai boss David Perry named CEO of Instagram influencer marketing start-up
GoVyrl aims to connect influencers and companies for marketing campaigns
Influential Marketing
Reinventing PC game influencer marketing
PlayCom details its PlaySales service
Coming Together
Singular merges with Apsalar to offer a more nuanced marketing analytics platform
Will operate under the Singular brand
Guide To Japan
The Western mobile developer’s checklist for launching in Japan
AppLovin's Johannes Heinze dishes out some key tips
Marketing On The Go
AppsFlyer launches mobile marketing app for advertisers on the go
Check your KPIs while you're on the train or out for a coffee
Hey There
Former Chillingo Marketing Director opens new consultancy
HeyStephenHey to offer marketing services throughout a game's lifecycle
Profitable Partnerships
Niantic charges up to $0.50 for every visitor to a sponsored PokeStop or Gym in Pokemon GO
May have generated between $900,000 to $3 million a day from McDonalds Japan at its peak
Ready To Play
Mobile marketers are most excited about playable ads in 2017 but video reigns supreme
AdColony surveys top developers about their preferences
Best Fiends Boot Camp
Seriously pushes Best Fiends franchise beyond games with Best Fiends: Boot Camp animation
Reel FX produces, Mark Hamill voices
Adventures In Mobile
The successes, mistakes and lessons from launching Diggy's Adventure on mobile
Pixel Federation's Matej Lancaric breaks down how the studio took its game to market
Simplaex Funding
Mobile marketing platform Simplaex raises $2.6 million to expand beyond games
Now has 300 million users on its platform
Worlds Together
Bossa Studios hires Ansible PR founder Tracey McGarrigan as Chief Marketing Officer
Overseeing Worlds Adrift and other unannounced projects
Mobile Ad Fraud
Average fraud rate across all mobile ad networks is 15%
Eight networks are said to be filled with 100% fraudulent clicks
Going Meta
The democratisation of location-powered AR for developers and marketers is underway
Verve's Mark Ollila discusses augmented reality tech with GoMeta's Dmitry Shapiro
Mobair In China
Mobile marketing firm MobAir pushes into China with Shanghai office
Wants to offer personalised services to its local clients
Influential Backers
GameInfluencer raises six-figure funding from European mobile game developers to grow platform
Klaas Kersting, Tung Nguyen-Khac and more join advisory board
Say Cheese
"I was delighted and really touched": Madfinger promotes new Brand Manager during live stream
Jakub Vambersky on his live promotion and new role
Boot Camp
Seriously teases upcoming animation Best Fiends Boot Camp for May 2017 launch
Could be leading in to its next game
Tenjin Daydream
Tenjin adds Google Daydream support to its mobile marketing platform
Track installs and user behaivour in Daydream apps
Up To Scratch
Does your user acquisition tool make the grade? Use this expert checklist to find out
A comprehensive list to help you make the best choices for your game and company
Smart Gamification
Mobile marketing meet the smart hairbrush: Connected and gamified environments are defining the smartphone-powered now
How game developers and marketers can power new experiences
Codeless Playable Ads
JustAd launches drag-and-drop playable ad building tool Game Zone
Everyone can have playable ads without a single line of code
Cygames-verse
Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan
Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017
February Tv Ad Spend
Top Games Inc trumps Machine Zone for TV advertising spend in February 2017
Relative newcomer to the TV ad scene spends $13.1 million in a month
Double Dna
DeltaDNA doubles monthly active users to 100 million in six months
Processing 25 billion data events a month
Ad2china
Digital marketer ad2games expands into China with Shanghai office
Reaching clients without time differences
Fiksu Cpms January 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Fiksu digs into the data
Tenjin Partnership
Tenjin partners with Looker and Chartio to make marketing data more efficient
Visualising marketing data for better growth
Marketing's Millions
Mobile marketing firm Mobvista agrees $100 million loan deal with Bank of China
Chinese firm wants to expand accelerate overseas expansion plans
Marketing Future
The game ad-unit: The future of mobile marketing and location-based entertainment after Pokemon GO
Mark Ollila peers into the near future for mobile marketing
Indie Survival Guide
How to survive the mobile games industry's "indie apocalypse"
Nick Parker gives the good news and bad news
Don't Read This Article
How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign
Philip Hickey talks creative marketing