Ready To Ignite
How PlayIgnite's £100 million warchest aims to jumpstart new games through UA
We speak to MD Matt Frenchman about how it plans to jumpstart games that show big potential
Influencing People
Pixonic CMO on how influencer marketing stacks up to UA campaigns through Facebook and Google
But it's still not a simple replacement
Speaker Spotlight
PG Connects London speaker spotlight: Zorka.Mobi's Dmitry Liapin on how to prepare your influencer marketing campaign
Dmitry Liapin shares his insights on the influencer space
Pgc Speaker Spotlight
From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology
Ahead of his talk at Pocket Gamer Connects London, Leiser discusses the company's business and return on ad spend
Anti-fraud
The one thing that moves user acquisition the wrong way
Scalarr's Inna Ushakova delves into the complex issue of fraud
Pearl's Audience Growth
Wooga and marketing agency HeyHuman target younger players with new Pearl's Peril influencer campaign
"Are you a friend of Pearl?" campaign looking to expand the four-year-old game's audience
Turn To Ad 67
IronSource launches choose your own adventure-style "4D" interactive ads
Make ads even more personalised
Snagging Influencers
5 ways to snag a top gaming influencer
YPSocial CEO Yogin Patel lets us in on his secrets to bagging a top influencer
Cookie Cutters
Jam City launches YouTube influencer campaign for Cookie Jam in time for National Cookie Day
iJustine and Jenna Ezarik face-off to make the best cookies
'tis The Season
57% of mobile gamers are more likely to watch a rewarded video ad during the holiday season
Tapjoy explores the modern mobile gamer and their views on marketing during the holidays
Premium Partners
Bidalgo becomes Google's latest Premium Partner for Mobile Advertising
Working together on making Google's UACs accessible to all advertisers
Get Lobbying
Nominate the year's Best Marketing Campaign for the Mobile Games Awards 2018
Accolade recognises the best developer-run or third-party-run marketing campaigns over the last year
A New Campaign
How is MZ’s marketing campaign with influencer Alexis Ren working out for Final Fantasy XV: A New Empire?
Partnership racks up millions of views across YouTube and Instagram
Authentic Marketing
Ex-Gaikai CEO David Perry on entering the world of influencer marketing with Vyrl
The games industry veteran talks us through his ambitious plans
New Site
Makers of PocketGamer.biz launch new editorial site dedicated to reporting on the influencer marketing scene
Online from today, InfluencerUpdate.biz will report on the new phenomenon of influencer video, streaming and social media superstars, and the companies who partner with them
Roostr Booster
Chartboost rebrands influencer marketing platform Roostr as Chartboost Influence
Adds new functionality to the platform
Indie Mavens
Mobile indie game developer marketing tips
Our Indie Mavens weigh in
Ftc Cracks Down
The FTC declares all reviews of products given to an influencer for free are advertisements
Relationship must be disclosed or fines may be heading your way
Swrve Funding
Mobile marketing automation firm Swrve closes $25 million Series D funding round
Total funding now up to $75 million
Speaker Spotlight
PG Connects Helsinki speaker spotlight: Zorka.Mobi's Dmitry Liapin on influencer marketing
What to expect at PGC Helsinki
In Heaven
Influencer marketing firm Matchmade scores $1.73 million in funding to grow business
Global Founders Capital, London Venture Capital, and Reaktor Ventures all chip in
Mega Cool
Tech start-up Megacool launches gameplay GIF sharing tool
Players can record a 10-second clip of their gameplay to share with others
Influencer Marketing
When working with influencers “it’s all about the engagement”
Devcom panel discusses why influencer marketing isn't just about as wide a reach as possible
Jobs News
GameInfluencer appoints Macy Mills as new Head of Business Development
Start-up expands operations with new hires
From Partner To Owner
Taptica cements position in Japan by acquiring marketing firm Adinnovation
Partnership leads to complete acquisition
Influencer Marketing
Why influencers are a key part of games marketing and how to work with them
An overview of the space and how to harness these social media stars in your marketing campaigns
Influential Tech
New technology delivers three million mobile game installs with a single YouTuber campaign
Playcom details the benefits of its new PlayClips technology
Show Don't Tell
The augmented reality-fueled future of mobile marketing will be narrative and personalised
Motive.io's Peter Wittig shares discusses how it aims to empower developers, markets and advertisers to bring immersive experiences to consumers
Influential Opinion
Influencer special: Have your say on influencer marketing for mobile
Contributors wanted
Going Viral
Former Gaikai boss David Perry named CEO of Instagram influencer marketing start-up
GoVyrl aims to connect influencers and companies for marketing campaigns
Influential Marketing
Reinventing PC game influencer marketing
PlayCom details its PlaySales service
Coming Together
Singular merges with Apsalar to offer a more nuanced marketing analytics platform
Will operate under the Singular brand
Guide To Japan
The Western mobile developer’s checklist for launching in Japan
AppLovin's Johannes Heinze dishes out some key tips
Marketing On The Go
AppsFlyer launches mobile marketing app for advertisers on the go
Check your KPIs while you're on the train or out for a coffee
Hey There
Former Chillingo Marketing Director opens new consultancy
HeyStephenHey to offer marketing services throughout a game's lifecycle
Profitable Partnerships
Niantic charges up to $0.50 for every visitor to a sponsored PokeStop or Gym in Pokemon GO
May have generated between $900,000 to $3 million a day from McDonalds Japan at its peak
Ready To Play
Mobile marketers are most excited about playable ads in 2017 but video reigns supreme
AdColony surveys top developers about their preferences
Best Fiends Boot Camp
Seriously pushes Best Fiends franchise beyond games with Best Fiends: Boot Camp animation
Reel FX produces, Mark Hamill voices
Adventures In Mobile
The successes, mistakes and lessons from launching Diggy's Adventure on mobile
Pixel Federation's Matej Lancaric breaks down how the studio took its game to market
Simplaex Funding
Mobile marketing platform Simplaex raises $2.6 million to expand beyond games
Now has 300 million users on its platform
Worlds Together
Bossa Studios hires Ansible PR founder Tracey McGarrigan as Chief Marketing Officer
Overseeing Worlds Adrift and other unannounced projects
Mobile Ad Fraud
Average fraud rate across all mobile ad networks is 15%
Eight networks are said to be filled with 100% fraudulent clicks
Going Meta
The democratisation of location-powered AR for developers and marketers is underway
Verve's Mark Ollila discusses augmented reality tech with GoMeta's Dmitry Shapiro
Mobair In China
Mobile marketing firm MobAir pushes into China with Shanghai office
Wants to offer personalised services to its local clients
Influential Backers
GameInfluencer raises six-figure funding from European mobile game developers to grow platform
Klaas Kersting, Tung Nguyen-Khac and more join advisory board
Say Cheese
"I was delighted and really touched": Madfinger promotes new Brand Manager during live stream
Jakub Vambersky on his live promotion and new role
Boot Camp
Seriously teases upcoming animation Best Fiends Boot Camp for May 2017 launch
Could be leading in to its next game
Tenjin Daydream
Tenjin adds Google Daydream support to its mobile marketing platform
Track installs and user behaivour in Daydream apps
Up To Scratch
Does your user acquisition tool make the grade? Use this expert checklist to find out
A comprehensive list to help you make the best choices for your game and company
Smart Gamification
Mobile marketing meet the smart hairbrush: Connected and gamified environments are defining the smartphone-powered now
How game developers and marketers can power new experiences