Guide To Japan
The Western mobile developer’s checklist for launching in Japan
AppLovin's Johannes Heinze dishes out some key tips
Marketing On The Go
AppsFlyer launches mobile marketing app for advertisers on the go
Check your KPIs while you're on the train or out for a coffee
Hey There
Former Chillingo Marketing Director opens new consultancy
HeyStephenHey to offer marketing services throughout a game's lifecycle
Profitable Partnerships
Niantic charges up to $0.50 for every visitor to a sponsored PokeStop or Gym in Pokemon GO
May have generated between $900,000 to $3 million a day from McDonalds Japan at its peak
Ready To Play
Mobile marketers are most excited about playable ads in 2017 but video reigns supreme
AdColony surveys top developers about their preferences
Best Fiends Boot Camp
Seriously pushes Best Fiends franchise beyond games with Best Fiends: Boot Camp animation
Reel FX produces, Mark Hamill voices
Adventures In Mobile
The successes, mistakes and lessons from launching Diggy's Adventure on mobile
Pixel Federation's Matej Lancaric breaks down how the studio took its game to market
Simplaex Funding
Mobile marketing platform Simplaex raises $2.6 million to expand beyond games
Now has 300 million users on its platform
Worlds Together
Bossa Studios hires Ansible PR founder Tracey McGarrigan as Chief Marketing Officer
Overseeing Worlds Adrift and other unannounced projects
Mobile Ad Fraud
Average fraud rate across all mobile ad networks is 15%
Eight networks are said to be filled with 100% fraudulent clicks
Going Meta
The democratisation of location-powered AR for developers and marketers is underway
Verve's Mark Ollila discusses augmented reality tech with GoMeta's Dmitry Shapiro
Mobair In China
Mobile marketing firm MobAir pushes into China with Shanghai office
Wants to offer personalised services to its local clients
Influential Backers
GameInfluencer raises six-figure funding from European mobile game developers to grow platform
Klaas Kersting, Tung Nguyen-Khac and more join advisory board
Say Cheese
"I was delighted and really touched": Madfinger promotes new Brand Manager during live stream
Jakub Vambersky on his live promotion and new role
Boot Camp
Seriously teases upcoming animation Best Fiends Boot Camp for May 2017 launch
Could be leading in to its next game
Tenjin Daydream
Tenjin adds Google Daydream support to its mobile marketing platform
Track installs and user behaivour in Daydream apps
Up To Scratch
Does your user acquisition tool make the grade? Use this expert checklist to find out
A comprehensive list to help you make the best choices for your game and company
Smart Gamification
Mobile marketing meet the smart hairbrush: Connected and gamified environments are defining the smartphone-powered now
How game developers and marketers can power new experiences
Codeless Playable Ads
JustAd launches drag-and-drop playable ad building tool Game Zone
Everyone can have playable ads without a single line of code
Cygames-verse
Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan
Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017
February Tv Ad Spend
Top Games Inc trumps Machine Zone for TV advertising spend in February 2017
Relative newcomer to the TV ad scene spends $13.1 million in a month
Double Dna
DeltaDNA doubles monthly active users to 100 million in six months
Processing 25 billion data events a month
Ad2china
Digital marketer ad2games expands into China with Shanghai office
Reaching clients without time differences
Fiksu Cpms January 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Fiksu digs into the data
Tenjin Partnership
Tenjin partners with Looker and Chartio to make marketing data more efficient
Visualising marketing data for better growth
Marketing's Millions
Mobile marketing firm Mobvista agrees $100 million loan deal with Bank of China
Chinese firm wants to expand accelerate overseas expansion plans
Marketing Future
The game ad-unit: The future of mobile marketing and location-based entertainment after Pokemon GO
Mark Ollila peers into the near future for mobile marketing
Indie Survival Guide
How to survive the mobile games industry's "indie apocalypse"
Nick Parker gives the good news and bad news
Don't Read This Article
How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign
Philip Hickey talks creative marketing
Jobs In Games
Jobs in Games: MobilityWare's Yelena Grant on how to get a job as a Product Marketing Manager
MobilityWare's Marketing pro shares career insights
Flying High
AppsFlyer raises $56 million for better mobile marketing data and AI-driven insights
global marketing spend to breach $1 trillion in 2017
Pgc Spotlight
Pocket Gamer Connects London 2017 spotlight: DCMN on why TV can be a key part of your marketing strategy
Andreas Peltret shares his insights
Speaker Spotlight
PG Connects London 2017 speaker spotlight: Amazon's Mario Viviani on marketing strategies for devs
Mario Viviani offers up his insights
11 Deadly Sins
11 deadly marketing sins all mobile game devs should avoid
Peter Fodor lays it out
Cpms November 2016
CPMs on iOS and Android dropped below $6 in November 2016
Fiksu looks at the surprising shift
Lording It Over
IGG and Boostinsider partner for massive influencer campaign to promote Lords Mobile through January
Started with a Times Square screen takeover
Game Marketing Analysis
Don’t blame marketing for product failures
Why the product is a key part of the marketing
Indie Pr
PR activity that indies can do for themselves
Dimoso CEO Jacki Vause offers key tips to get your game in front of potential players
Freemum Vs Premium
Why freemium and premium aren’t the same when it comes to marketing
Peter Fodor on the different strategies you should take after selecting your preferred business model
Marketing Avenues
Mobile Games University - Indie Marketing 101: Where and how to promote your game
We take a look at the marketing avenues open to indies
Indie Mavens
What are the best ways for indie game developers to market their games?
Our Indie Mavens weigh in
Track Your Events
Tenjin launches free self-service mobile marketing tool for small developers to track their data
Prices increase as your needs do
East To West
5 marketing tips for launching Chinese games in Western markets
Increase your chances of a successful Western game launch
Tell Me Straight
EA introduces tighter transparency rules on its influencer campaigns
Setting the standard for other developers
Learn From Experience
Jobs in Games: Gram Games' Kerem Alemdar on how to get a job as a user acquisition manager
The man behind Six! and 1010!'s UA campaigns shares career insights
Limited Limiting
18 million US iOS users have explicitly opted out of targeted advertising through Limit Ad Tracking
Less uptake in Asia than in the West
'tis The Season
Halloween and Thanksgiving are just as important for mobile game marketers as Christmas
So says AppsFlyer
Optibot Rolls Out
Optimove aims to make marketing easier through automated Optibot
CRM optimisation bot will recommend new courses of action for marketers
Lovin' It
Chinese investor splashes $1.4 billion on mobile marketing platform AppLovin
US ad firm gets Chinese ownership
Optimal Funds
Customer marketing cloud Optimove closes $20 million growth funding round
Looks to hire aggressively in New York