New Approach
Amazon unveils its Underground store, where devs get paid $0.002 per minute of player time
Flipping the model
Iap Inspector
Pulled taut: the monetisation of Angry Birds 2
The IAP Inspector examines Rovio's F2P sequel
The Iap Inspector
Dark Ages: The monetisation of Age of Empires: Castle Siege
IAPs from the players' perspective
Ad This Up
AdRally boosts MMX Racing ad ARPDAU by 46%
UK studio Hutch has a new ad mediation strategy
Watch & Learn
Rovio, Wooga, Next Games and PikPok on trends in video advertising monetisation
New revenue stream
Razor Sharp
Deconstructing the $120,000 IAP economy of Game of War
Dimitar Draganov looks under the skin
Messiah Complex
Bethesda vs. the F2P bogeyman: Why Fallout Shelter's success is built upon a false premise
Pete Hines' messaging has been off-key
Major Players
Spil Games expands exec team with hires from Bigpoint and Ubisoft
Jan-Michel Saaksmeier and Christian Godorr join the team
Iap Vs Ads
deltaDNA SmartAds increases in-game ad revenue by 300%
Breaking the IAP vs advertising dichotomy
Moba Or Moba$$$
Is Super Evil's longterm approach to Vainglory monetisation coherent?
Our Monetizer Mavens look ahead
Do Your Ad-ition
New Supersonic Ad placement tool enables rewarded video customisation
Ad Placement Technology helps devs integrate rewarded ads.
Long View
We’re not defensive. Vainglory's monetisation is the least of my worries, says Super Evil CEO
Our raison d'etre is enchanting our players
New Challenge
Unity bizdev man Mika Kuusisto joins Outfit7 to head revenue drive
Talking Tom has a new friend
The Iap Inspector
How Rival Kingdoms: Age of Ruin generously monetises the hardcore
IAPs from the players' perspective
Mobilising The Hardcore
Despite $20 max IAP, Fallout Shelter already making millions
Main series stopgap gets the hardcore spending
Suits You
Steady as she goes: The monetisation of Lara Croft: Relic Run
IAPs from the players' perspective
Value Proposition
How do we get Indian players to pay for mobile games?
Our Indian Mavens talk about building an ecosystem
Shooting For Your Gold
War on freeloaders: The monetisation of Frontline Commando: WW2
IAPs from the players' persepctive
True Engagement
Tutorial completion doesn't drive monetisation
Glispa research highlights data
Reward Me
Supersonic opens video mediation platform to all developers
Ready for indies too
Watch And Earn
Video mediation platform AerServ launches incentivised ads
New platform promises more flexibility
Tuning And Time
Delays and roadblocks: the monetisation of Fast & Furious: Legacy
Putting Kabam's movie tie-in through its paces
Emerging Opportunity
Bee7 and Vserv forge partnership to solve emerging market monetisation
The next billion
Iap Inspector
Good fight: the honourable monetisation of Stormblades
IAPs from the players' perspective
Triple Play
Outfit7 founder's three golden rules for game monetization
Samo Login's tricks of the trade
Watch Ads To Stop Ads
Noodlecake's Ryan Holowaty on the experimental monetisation of Tiltagon
Bridging the gap between free-to-play and premium
The Iap Inspector
Waiting for the end... in World Zombination
IAPs from the players' perspective
Swot
The challenges and opportunities for Nintendo as it makes the great leap to mobile
The Monetization Mavens consider the u-turn
More Payers Per Players
Ric Moore on ripping App Store data to find the most efficiently monetising F2P games
Ex-Bossa man is digging deep
Top Tips
3 tactics to monetize your mobile game players
A seller's guide
Gotta Gacha
How ZeptoLab uses randomness to monetise King of Thieves
IAPs from the players' perspective
Heart Of The Matter
Forget monetisation - F2P success is all about retention and engagement
Monetizer Mavens rethink their core
Milestone
StartApp celebrates 350 million monthly active users
StartApp is a dev's best friend
Daily Grind
Following a 4 cent ARPDAU testcase boost, DeNA partners with Fyber in US
Maximising monetisation
Maximising Ltv
Tapjoy's new platform will predict your players' behaviour and monetisation
Introducing the Future Value Map
The Iap Inspector
KingsRoad: the action RPG that's paved with gold, gems, XP, lockboxes and discounts
IAPs from the players' perspective
Players Not Wallets
5 monetization missteps in Midnight Star's UI
Time to streamline the flow
Future Earnings
Why it's significant Kabam has gifted all The Hunger Games' players $0.14
Switch from monetisation to retention
The Long Game
Killer insights to monetize your players revealed
Balancing long term retention and early monetization
Sponsored Feature
How monetization got smart in 2014 and will get smarter in 2015
Yeah Mobile looks back and forward
Disney reacts to F2P concerns with subscription tie-in for Club Penguin Puffle Wild
Subscribers get everything for free
Opinion
94% of independent developers can't afford to acquire users through mobile advertising
Unlocking UA for quality not cash
Google allows Chinese developers to sell their games in over 130 countries
Still can't sell in China though
F2P monetisation is extremely challenging that's why mobile devs need to learn about community, says Molyneux
World of Tanks and League of Legends show the way
GameRefinery says its Game Power Score metric will improve your game's commercial potential
Knowledge is power
Opinion
Unity on the power of video ads and the virality of video gameplay sharing
Mickey Maher on the moving image
Reading List
Reading List: Freemium Economics: The Savvy Manager’s Guide
Eric Seufert on leveraging analytics and user segmentation to drive revenue
The Charticle
The most downloaded iOS game in August, but how well does Crazy Taxi: City Rush monetise?
Converting eyeballs
Opinion
Why Wayward Souls' $1 price increase per update is driving sales
A new way of defining value?
Opinion
Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy
New ways to measure player behaviour