Strong Team
Adjust strengthens its partnerships and enterprise sales with two new hires
Kelly Mullins and Bill Gerber join the team
Lego Super Mario
Update: LEGO reveals new Super Mario playset with interactive Mario toy
No definite price or release date yet
"back In Business"
2K Games and NFL announce multi-year partnership to develop "non-simulation football experiences"
Partnership renewed for the first time since 2004
Back Of The Net
Google and Adidas partner for smart insoles that track performance in FIFA Mobile
Utilising the software goes towards FIFA Ultimate Team.
Reality Gacha
Reality Gaming Group partners with Nagemon to bring gacha to Reality Clash
Pushing further into Japan with new mechanic
Match-three Puzzler
Zynga partners with Portkey Games and Warner Bros. for Harry Potter: Puzzles & Spells
Soft-launched in the Philippines
New Style
Nintendo teams up with Levi's for Mario clothing and accessory range
No launch date yet
Maximum Effort
Update: Epic Games teases Marvel's Deadpool crossover in Fortnite Chapter 2
'Merc with a Mouth' makes his debut
Second Collaboration
Ride & Crash Games partners with Swedish death metal band Amon Amarth for 8-bit mobile game
Amon Amarth - Berserker Game launches on Friday
Bird Bonanza
Rovio and Duolingo partner for crossover promotion in Angry Birds 2
In-app appearances, rewarded videos and character crossover
Project Xcloud
Microsoft and Samsung team up for "cloud-based game streaming"
Forza Street simultaneously announced for Galaxy devices
"more Negotiation Power"
Chinese mobile companies partner up to take on Google Play
Huawei Technologies, Xiaomi, Oppo and Vivo all involved
Triple Deal
Scopely scores partnership with Mattel and Hasbro for new Scrabble mobile game
Scrabble GO is a new free-to-play experience
Partnership
Square Enix and Suntory partner for Dragon Quest Walk missions via Japanese vending machines
14,000 can be found across the country
Making Moves
Google and BT partner to offer customers free Stadia Premiere with broadband deal
UK residents can sign up until January 30th
Esports
Super League Gaming partners with Wanda Cinemas Games to expand esports further in China
Over 700 locations across China will be utilised for the events
Moving Forward
Sony's mobile studio ForwardWorks partners with Kadokawa Games for new smartphone title
Cave Interactive also part of the development structure
Vivid Partnership
Real Boxing 2 developer Vivid Games partners with ad platform Anzu.io
Two of the developer's games will be integrated with ads technology
New Partnership
Tencent invests undisclosed sum in Bayonetta developer PlatinumGames
"We hope to use this capital to strengthen our foundation as a business"
Adjust Unites
Adjust becomes Unity's first mobile measurement partner
Easy access to the Adjust SDK in Unity
A Long Time Ago
Disney Magic Kingdoms calls on the force with Star Wars: The Rise of Skywalker update
"It is a dream to welcome Star Wars to Disney Magic Kingdoms"
Happy Bird-day
Angry Birds celebrates 10 years with PUBG crossover and K-Swiss footwear
Now a phenomenon
Eye To Eye
Niantic and Qualcomm sign multi-year deal for AR gaming tech
Qualcomm’s XR2 tech meets Niantic Real World Platform
Coming At You Live
Tencent partners Chinese live streaming platform Chushou.tv
Users will be able to stream games from Tencent’s library
Tag Team
Bandai Namco revealed as a development partner for Mario Kart Tour
“Partially implemented in-games and 3D visual assets for courses, characters and machines”
Channeling
Outerminds partners with PewDiePie again for Pixelings game
Arrives in app stores on November 15th, 2019
Lumos
Warner Bros. and NetEase partner for card RPG Harry Potter: Magic Awakened
Pre-registration now open in China
Teaming Up
Suda51 and Swery65 join forces for new mobile, Switch and Stadia project
Mysterious mash-up
Casual Competition
Big Run Studios gains funding for its partnership with Skillz
Exclusive games planned
Quick Fix
Subway Surfers Airtime launches exclusively for Snap Games
First franchise extension
Beta Max
A beta for Madfinger's Shadowgun War Games is on the way
Players can sign up for now though spaces are limited
New Friends
Skillz partners with IGDA to aid game developers
“Game makers are the unsung heroes of esports designing the engaging content that drives a growing multi-billion dollar industry forward”
Partnership
Gameloft and Madfinger are teaming up with Asus for ROG Phone II exclusive content
"Thanks to our close relationship with ASUS we were able to finely tune Asphalt 9: Legends”
Project Xcloud
Microsoft partners with SK Telecom on 5G-based cloud gaming in South Korea
“Partnerships, like the one we announced with SK Telecom today, are critical to continuing that trajectory and moving the gaming industry forward”
New Partnerships
Seven new partners brought in for the first $1m Auto Chess Invitational tournament
The final is being hosted from October 25th to October 27th in Shanghai
Partnership
Animoca Brands and Winfinite firm Versus Systems sign $500k mutual investment deal
Hong Kong publisher may leverage ad tools through its existing partnerships with other firms
Ua Partnership
Tilting Point partners with Slyon Studios on P2R Power Rev Racing UA campaign
Deal is part of the publisher's $132 million annual UA Fund
New Partnerships
Tencent Cloud chases new partners in South Korea and Southeast Asia as it plots international growth
The division has set a goal for five-fold international revenue growth
Coming To China
Tencent and Nintendo reveal plans to localise Switch games in China
The companies appeared at a conference together in Shanghai
Going 5g
Tencent and Qualcomm team up to work on various mobile technologies
Other projects include the Qualcomm Snapdragon elite gaming enhancements
Twinkies Sold Separately
Sony Pictures and Tilting Point 'nut up' for new Zombieland RPG on mobile
Company partners with Tilting Point and Metagame Studio on project
Partnership
My.Games partners with iDreamSky for mutual global expansion
“For us, this deal represents a valuable opportunity to engage with players in the Asian market”
Frenemies
Epic Games “one of our best partners” says PUBG Corp
“We talk all the time”
Cloud Partnership
Cloud partnership is driven by Sony according to Microsoft CEO
Historically Sony and Microsoft are rivals in the games industry
Switch China
Tencent and Nintendo to host joint Switch press conference in China
Press event will take place in Shanghai on August 2nd
I Choose You
The Pokemon Company partners with Tencent on new games
PUBG: Full Ahead studio Timi will develop a new title
Streaming Service
Ubisoft: Cost of porting games to Stadia not that high
Uplay+ subscription service will launch on Stadia in 2020
Just Like Magic
Niantic and EE partner to bring Wizards Unite bonuses to the UK
Inclusive data, sponsored Inns and licensed merchandise
Best Canaries
Seriously partners with Norwich City football club for Best Fiends sleeve sponsorship
“The first character ever to feature permanently on a Premier League shirt”
Auto Success?
Why Dragonest partnered up with Tencent to publish Drodo Auto Chess in China
"A good product needs to be known by as many people as possible"