Heading To China
Evoland developer Shiro Games teams up with Tencent Cloud for technical solutions when launching in China
11 per cent of Northgard's playerbase are Chinese
The Precious
NetEase teams up with Warner Bros for The Lord of the Rings: Rise to War
A mobile strategy game set in J.R.R Tolkien's fantasy world
Rock And Troll
Huuuge Games teams up with Universal Games for a Trolls game
DreamWorks Tolls Pop is available on the App Store and Google Play
Welcome To Mena
Tamatem forms strategic partnership with Tilting Point to bring its games to the MENA region
Languinis and Food Truck Chef to be localised
Oh Snap
Voodoo signs a new deal with Snapchat
Will bring one game to Snap Games and Bitmoji
Social Games
Zynga signs multi-game deal with Snapchat
"Snap Games is such a unique and exciting platform"
Claim A Freebie
Goodgame Studios teams up with Amazon for exclusive Big Farm: Mobile Harvest content for Prime users
Expected to run for six months
Feel The Music
Gismart is launching a new music partnership program called Games for Artists
Designed to help musicians get exposure through games
Get That Data
AppsFlyer forms a new partnership with Facebook Audience Network for UA data
"This partnership is providing a significant foundation for marketers"
Preserving The Past
Interview: Why Poki is partnering with Nitrome and more to preserve the Flash games of old
Co-founder Michiel van Amerongen and the team explain the business behind saving older games
Live And Learn
Sega and Paramount Pictures reteam for Sonic the Hedgehog film sequel
Jeff Fowler returning to direct the motion picture
Touchdown
Update: EA secures NFL license for Madden games until May 2026
Terms of the exclusive partnership were not disclosed
A Good Deed
Playcrafting teams up with Schick Xtreme for charity mobile game
Shave the Day is on iOS and Android
Gotta Wear 'em All
The Pokemon Company teams up with UNIQLO for Pokemon GO t-shirts
Available in-game and real-life
Rt X Yogscast
Rooster Teeth forms strategic partnership with The Yogscast
The deal will see both media companies collaborate on new content
Allons-y
BBC partners with Maze Theory and Kaigan Games for new Doctor Who mobile game
Set to materialise next year
Three-day Event
Media Indie Exchange partners with Kinda Funny for digital indie event Guerrilla Collective on June 6th-8th
Part of IGN's Summer of Gaming
Get That Data
Newzoo teams with Reddit for games engagment data
"Gaming communities on Reddit are incredibly engaged"
More Games In 2021
Google and EA partner to bring Star Wars, FIFA and Madden NFL to Stadia
Set to launch later this year
New Partnership
Tencent partners up with Gameye for new digital conference
Takes place on May 6th
Transport It Tycoon
Mobile Monsters partners with Huuuge Publishing to scale Transport It Tycoon
"It became very clear that Huuuge and us share a mutual understanding of how to run things"
Team Up
Zynga teams up with Amazon for free in-game content for Prime members
Starting with Words with Friends
20 Years Of Gameloft
Staying agile in an ever-changing industry: Gameloft chiefs look back on the company's 20 years in games
CFO Alexandre de Rochefort and COO Baudouin Corman speak to us about adapting to shifts in technology and monetisation
Astronomical Event
Epic Games partners with US rapper Travis Scott for Fortnite virtual tour
Scott will debut his new song in-game
Hypercasual Help
Supersonic Studios partners with ITI to help publish Japanese games internationally
"We are excited to help other Japanese developers see their games achieve international success"
Collaboration Spree
Kabam soft-launches action-RPG Disney Mirrorverse in the Philippines
Set to feature familiar faces from the world of Disney and Pixar
Here's A Story
Tamatem secures strategic partnership with Nanobit for launch of Hollywood Story in the MENA region
Now know as Fashion Queen
Transformers Roll Out
China’s largest sandbox game sees sales spike with Hasbro brand
Mini World sold 360,000 Transformers character skins in just three months
The Spy Who Jinxed Me
Epic Games reveals details of J.J. Abrams' mobile game Spyjinx, launches beta
Beta launched on iOS in Malaysia
Not Alone
Ukie teams up with suicide prevention charity Campaign Against Living Miserably
Advice for online and family gaming
Play Apart Together
World Health Organisation teams up with games industry for #PlayApartTogether campaign
Zynga, Playtika, Kabam, Snap Games, Wooga, Glu, and more are on board
"global Fight"
Enthusiast Gaming joins forces with Twitch to raise money against COVID-19
12-hour charity stream for the COVID-19 Solidarity Response Fund for WHO
Another One?
Tencent and Huawei partner for cloud games platform
Service called GameMatric, powered by Kunpeng processor
Helping Hand
Ukie and Sheridans team up for coronavirus hotline
Free to use between March 17th and 20th
A Homerun?
Glu Mobile releases MLB Tap Sports Baseball 2020 after one month in soft-launch
Partnership continues with Major League Baseball
Strong Team
Adjust strengthens its partnerships and enterprise sales with two new hires
Kelly Mullins and Bill Gerber join the team
Lego Super Mario
Update: LEGO reveals new Super Mario playset with interactive Mario toy
No definite price or release date yet
"back In Business"
2K Games and NFL announce multi-year partnership to develop "non-simulation football experiences"
Partnership renewed for the first time since 2004
Back Of The Net
Google and Adidas partner for smart insoles that track performance in FIFA Mobile
Utilising the software goes towards FIFA Ultimate Team.
Reality Gacha
Reality Gaming Group partners with Nagemon to bring gacha to Reality Clash
Pushing further into Japan with new mechanic
Match-three Puzzler
Zynga partners with Portkey Games and Warner Bros. for Harry Potter: Puzzles & Spells
Soft-launched in the Philippines
New Style
Nintendo teams up with Levi's for Mario clothing and accessory range
No launch date yet
Maximum Effort
Update: Epic Games teases Marvel's Deadpool crossover in Fortnite Chapter 2
'Merc with a Mouth' makes his debut
Second Collaboration
Ride & Crash Games partners with Swedish death metal band Amon Amarth for 8-bit mobile game
Amon Amarth - Berserker Game launches on Friday
Bird Bonanza
Rovio and Duolingo partner for crossover promotion in Angry Birds 2
In-app appearances, rewarded videos and character crossover
Project Xcloud
Microsoft and Samsung team up for "cloud-based game streaming"
Forza Street simultaneously announced for Galaxy devices
"more Negotiation Power"
Chinese mobile companies partner up to take on Google Play
Huawei Technologies, Xiaomi, Oppo and Vivo all involved
Triple Deal
Scopely scores partnership with Mattel and Hasbro for new Scrabble mobile game
Scrabble GO is a new free-to-play experience
Partnership
Square Enix and Suntory partner for Dragon Quest Walk missions via Japanese vending machines
14,000 can be found across the country
Making Moves
Google and BT partner to offer customers free Stadia Premiere with broadband deal
UK residents can sign up until January 30th