Bring The War
Sony teams with Epic to bring Kratos to Fortnite
Available on all platforms
Shoot Some Hoops
GreenPark Sports forms partnership with NBA and secures $14m in funding
"It's a huge honour to have an organization like the NBA' buy-in' to our vision for the Future of Fandom"
Neat
Esports firm 100 Thieves teams up with Fortnite
"We're thrilled for the opportunity to partner with Epic Games to deliver this unique experience for their Creative Hubs"
Partnered Up
Adjust joins the Adobe Exchange Partner Program
"We are excited to see the business benefits both our current and future clients will see from this new relationship"
Braking Out
Why Project Cars is turning to mobile
Slightly Mad Studios' Joe Barron discusses moving to mobile, Fast & Furious and why now is the right time to find a new audience
Redforce
RedForce Games founder discusses benefits of partnering with Voodoo
Anand talks RedForce's journey to hypercasual and how Voodoo's support saw the company flourish
Pgc Digital
PGC Digital: Forming music and gaming partnerships
"Travis Scott and Fortnite have set the bar quite high for what partnerships can look like"
It's A Goal
Tappx forms partnership with pro football league LaLiga
“Team Tappx is thrilled to have LaLiga onboard. LaLiga enlisted the support of Tappx to plan, execute and manage a comprehensive monetisation strategy"
Partnered Up
Lab Cave forms marketing partnership with Invictus Games
"We have decided to stay with the development and will partner with Lab Cave on how our games appear in the marketplace"
Poc In Mobile
"I’ve often had to do twice the work to convince people that I am capable," says Snap Games' John Imah
"In every role I’ve held throughout my entire professional career, I’ve been the first black employee with the title."
Making Of
Kongregate's Tammy Levy on licensing, partnering with Nickelodeon and launching TMNT: Mutant Madness
"There are many hero-focused games on the market, so we wanted to make ours stand out"
Shooting Hoops
Netmarble partners with the NBA and NBPA for new mobile game
"We could not be more thrilled to partner with such esteemed organizations as the NBA and NBPA for our first Western-developed game"
Check Those Ads
Anzu partners with Virtuverse for non-intrusive in-game ads
"Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers"
Approved
Bidstack launches Approved Partner Network
In partnership with GIMA Esports and Httpool
Friends!
Admix partners with Fumb Games for player-friendly advertising
"Admix is full of passionate engineers that love playing games and building scalable platforms"
Partnered Up
Unity partners with Playing for the Planet to further its commitment to social responsibility
As well as Pledge 1% and Rare Beauty
It's A Party
Latin Grammy winner J Balvin will headline Epic's Fortnitemares event
"I am always looking for innovative ways to connect with fans that have been so incredibly supportive of my career and music, as well as gain exposure to future fans"
Catch Em All
Niantic partners with Verizon for US exclusive Pokémon Go content
The Special Weekend event will take place on November 7th
I'm Lovin It
Jam City is the first mobile games firm to partner with McDonalds
“We couldn’t be more excited to be partnering with McDonald’s on this iconic promotion"
Fully Immersed
Gameloft and Asus team up to bring immersive gaming experiences to ROG Phone 3
"Exploring different approaches and providing distinctive features for mobile gaming has always been our ultimate goal"
Attack The Block
Microsoft and Nintendo team up to bring Minecraft to Super Smash Bros. Ultimate
Minecraft Steve, Alex, Zombie and Enderman all join the fight
New Partnership
Focus Home Interactive teams up with Flying Wild Hog for new title
"Focus Home Interactive is the perfect partner for Flying Wild Hog"
Better Ads
Bidstack teams up with Nautilus Mobile for Real Cricket 20 ads
"We are thrilled to add Nautilus as an exclusive partner to our growing gaming client base"
Live And Kicking
From The Boys to Hellboy, four years of partnerships in Legendary: Game of Heroes
"We had the luxury of casting a large net when looking for partnerships."
Tee Off
Playdemic is bringing The Ryder Cup to Golf Clash
“We’re incredibly proud and excited to be working with The Ryder Cup to bring this globally-loved tournament to our Golf Clash players"
Pgc Helsinki Digital
PGC Helsinki Digital: Forming partnerships with brands
"Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website"
A Real High-class Bout
From Xbox and Nintendo to Tesla and Netflix: Studio MDHR COO Maja Moldenhauer on the ever-lasting success of Cuphead
"There is a huge appetite out there for traditional 2D animation"
Put 'em Up
Skillz teams up with Floyd Mayweather Jr. for branded tournaments
"The best of the best, with the best. Who's ready to make some money in my tournaments?"
It's Mario
Mario appears to have teamed up with Puma for Mario trainers
The footwear appeared on Footlocker's Australian site
Another Reality
Niantic partners with 5G telecoms to advance AR
"5G will completely change the gaming industry and bring never before seen capabilities to AR gaming"
Solving Problems
Walmart partners with Microsoft for TikTok bid as ByteDance insists the company prepare US contingency plans
"We are confident that we will reach a resolution that ensures TikTok is here for the long run"
Diversity Matters
POC in Mobile: Facebook director of games partnerships Leo Olebe explains why it's "everyone’s job to find great and diverse talent"
"It’s like the old saying: 'you have to fish where the fish are'."
Young Talent
Pocket.watch is building a new brand and mobile game with YouTube child star Diana
"Diana has been on our radar for some time"
Coast-to-coast
Zynga teams with NASCAR to bring "iconic" Chevrolet Camaro to CSR Racing 2
Available as part of America Road Trip series
I Spy
East Side Games teams with FX Networks for Archer: Danger Phone
Was originally announced by Disruptor Beam in 2019
Together Again
Netmarble teams with BTS for second game BTS Universe Story
"BTS Universe Story will bring fresh, all-new content to players"
Change It Up
Lab Cave appoints Luis Bertó as its new managing director
CEO Jesús Martínez will depart the company on August 7th
Into The Unknown
Making Of: Glu SVP Mike Olsen on tackling the RPG genre with Disney Sorcerer's Arena
"The player community is critically important to the ongoing development and success"
Team Work
Venatus teams up with Frameplay for in-game advertising
"We are delighted to be partnering with Frameplay to drive our in-game advertising offering"
Bring Back The Classics
Animoca Brands extends its partnership with Atari
It will create Blockchain versions of a further 15 classic games
What A Goal!
EA secures the licensing rights to AC Milan and Inter Milan for its FIFA series
It is no longer partnered with AS Roma
Clipping Cash
Clipwire Games sees 500% increase in revenue since teaming with AppLovin
"We're thrilled to see the impact of our investment"
Touchdown
2K forms partnership with OneTeam Partners and the NFLPA
"2K has a proven track record of high-profile and successful business relationships with other sports leagues"
Oh Dear
Riot ends partnership with Saudi Arabia's Neom
"As a company and as a league, we know that it’s important to recognise when we make mistakes and quickly work to correct them"
Jiminy Cricket
Why Ludia CEO Alex Thabet believes Disney Wonderful Worlds is different from other match-three puzzlers
"Ludia worked closely with Disney in order to bring players a one-of-a-kind gaming experience"
Mover Over Marvin
Lab Cave partners with Sunnyside Studios to develop Groovy The Martian games
"We have been exploring making games featuring our characters and Lab Cave feels like the right partner"
Not A Phase
Verizon becomes the 5G and 4G partner for esports firm FaZe Clan
"To demonstrate the power of Verizon's 5G Ultra Wideband network to their massive gaming community"
Slayed
Konami is teaming with Shengqu Games for a new Castlevania mobile title
Castlevania: Grimoire of Souls shuts down on September 9th
Catch Em All
The Pokémon Company teams up with CASETiFY for another collaboration
"The CASETiFY & Pokémon collaboration is one of our most talked-about and globally loved releases"
Team Up
Gismart is looking to partner with hypercasual developers
To bring games to market quicker